TowneBank: Of David and Goliaths Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for TowneBank: Of David and Goliaths case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. TowneBank: Of David and Goliaths case study is a Harvard Business School (HBR) case study written by Anil Nair, Joseph Trendowski. The TowneBank: Of David and Goliaths (referred as “Townebank Aston” from here on) case study provides evaluation & decision scenario in field of Strategy & Execution. It also touches upon business topics such as - Value proposition, Financial management, Human resource management, Leadership, Organizational culture, Recession, Risk management.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

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Case Description of TowneBank: Of David and Goliaths Case Study

During the summer of 1998, Bob Aston and his partners, all bankers, spent many days discussing their plans to start a bank in the south-eastern region of Virginia, USA. Deregulation was transforming the banking industry. In Virginia, mergers and acquisitions in the industry had led to the emergence of large banks that had headquarters in other states. Aston felt that banking as he knew it was disappearing. However, before they could start a bank, Aston and partners faced many questions and decisions: How would they raise the capital? Who would the bank serve? How would they compete with the larger banks that had emerged due to the deregulation? The decisions they made at the founding had a lasting imprint on TowneBank. This became evident a decade later as financial institutions around the country experienced a severe crisis that was sparked by exposure to risky mortgages, while TowneBank remained relatively unscathed. However, the management team had to consider several issues as the crisis unfolded. Should they accept the Troubled Asset Relief Program (TARP) funds that the U.S. Treasury had offered to even banks that were unlikely to fail and were adequately capitalized? How could they ensure TowneBank's growth? Should they acquire distressed banks in the local market?

Case Authors : Anil Nair, Joseph Trendowski

Topic : Strategy & Execution

Related Areas : Financial management, Human resource management, Leadership, Organizational culture, Recession, Risk management

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Calculating Net Present Value (NPV) at 6% for TowneBank: Of David and Goliaths Case Study

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 6 %	Discounted Cash Flows
Year 0	(10027678)	-10027678	-	-
Year 1	3451922	-6575756	3451922	0.9434	3256530
Year 2	3965608	-2610148	7417530	0.89	3529377
Year 3	3942954	1332806	11360484	0.8396	3310580
Year 4	3234506	4567312	14594990	0.7921	2562032
TOTAL			14594990		12658519

The Net Present Value at 6% discount rate is 2630841

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

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Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Internal Rate of Return
2. Net Present Value
3. Profitability Index
4. Payback Period

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Timing of the expected cash flows – stockholders of Townebank Aston have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.
2. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Townebank Aston shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.

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Formula and Steps to Calculate Net Present Value (NPV) of TowneBank: Of David and Goliaths

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Strategy & Execution Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Townebank Aston often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Townebank Aston needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 15 %	Discounted Cash Flows
Year 0	(10027678)	-10027678	-	-
Year 1	3451922	-6575756	3451922	0.8696	3001671
Year 2	3965608	-2610148	7417530	0.7561	2998569
Year 3	3942954	1332806	11360484	0.6575	2592556
Year 4	3234506	4567312	14594990	0.5718	1849339
TOTAL					10442136

The Net NPV after 4 years is 414458

(10442136 - 10027678 )

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Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 20 %	Discounted Cash Flows
Year 0	(10027678)	-10027678	-	-
Year 1	3451922	-6575756	3451922	0.8333	2876602
Year 2	3965608	-2610148	7417530	0.6944	2753894
Year 3	3942954	1332806	11360484	0.5787	2281802
Year 4	3234506	4567312	14594990	0.4823	1559851
TOTAL					9472149

The Net NPV after 4 years is -555529

At 20% discount rate the NPV is negative (9472149 - 10027678 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Townebank Aston to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Townebank Aston has a NPV value higher than Zero then finance managers at Townebank Aston can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Townebank Aston, then the stock price of the Townebank Aston should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Townebank Aston should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

What can impact the cash flow of the project.

What will be a multi year spillover effect of various taxation regulations.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

Understanding of risks involved in the project.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

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Negotiation Strategy of TowneBank: Of David and Goliaths

References & Further Readings

Anil Nair, Joseph Trendowski (2018), "TowneBank: Of David and Goliaths Harvard Business Review Case Study. Published by HBR Publications.