Habitat for Humanity London: The Challenge of Growth Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Habitat for Humanity London: The Challenge of Growth case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Habitat for Humanity London: The Challenge of Growth case study is a Harvard Business School (HBR) case study written by Remi Trudel, June Cotte. The Habitat for Humanity London: The Challenge of Growth (referred as “Restore Habitat” from here on) case study provides evaluation & decision scenario in field of Technology & Operations. It also touches upon business topics such as - Value proposition, .

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

Case Description of Habitat for Humanity London: The Challenge of Growth Case Study

In early 2009, the executive director of the Habitat for Humanity London (HFHL), located in London, Ontario, was faced with the responsibility of determining how to increase revenue for the non-profit organization. The organization provided safe, decent and affordable housing to those in need, and the board of directors had pledged to build 12 units in 2012. Funding generally came from the organization's ReStore; however, revenues had begun to level off in the preceding years. The executive director was evaluating several options of generating additional revenue. After examining HFHL's statement of cash flows and 10 years of ReStore earnings, the executive director had identified three options to increase revenues: relocation of the ReStore to increase efficiencies and increase inventory; increasing their salvage operation; and/or launching an automobile sale program. Or was there a better way to generate revenue that she hadn't yet considered?

Case Authors : Remi Trudel, June Cotte

Topic : Technology & Operations

Related Areas :

Calculating Net Present Value (NPV) at 6% for Habitat for Humanity London: The Challenge of Growth Case Study

Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 6 %
Cash Flows
Year 0 (10015033) -10015033 - -
Year 1 3454328 -6560705 3454328 0.9434 3258800
Year 2 3973554 -2587151 7427882 0.89 3536449
Year 3 3942859 1355708 11370741 0.8396 3310500
Year 4 3250336 4606044 14621077 0.7921 2574571
TOTAL 14621077 12680320

The Net Present Value at 6% discount rate is 2665287

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Profitability Index
2. Internal Rate of Return
3. Net Present Value
4. Payback Period

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Timing of the expected cash flows – stockholders of Restore Habitat have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.
2. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Restore Habitat shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.

Formula and Steps to Calculate Net Present Value (NPV) of Habitat for Humanity London: The Challenge of Growth

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Technology & Operations Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Restore Habitat often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Restore Habitat needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 15 %
Cash Flows
Year 0 (10015033) -10015033 - -
Year 1 3454328 -6560705 3454328 0.8696 3003763
Year 2 3973554 -2587151 7427882 0.7561 3004578
Year 3 3942859 1355708 11370741 0.6575 2592494
Year 4 3250336 4606044 14621077 0.5718 1858390
TOTAL 10459225

The Net NPV after 4 years is 444192

(10459225 - 10015033 )

Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 20 %
Cash Flows
Year 0 (10015033) -10015033 - -
Year 1 3454328 -6560705 3454328 0.8333 2878607
Year 2 3973554 -2587151 7427882 0.6944 2759413
Year 3 3942859 1355708 11370741 0.5787 2281747
Year 4 3250336 4606044 14621077 0.4823 1567485
TOTAL 9487251

The Net NPV after 4 years is -527782

At 20% discount rate the NPV is negative (9487251 - 10015033 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Restore Habitat to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Restore Habitat has a NPV value higher than Zero then finance managers at Restore Habitat can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Restore Habitat, then the stock price of the Restore Habitat should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Restore Habitat should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

Understanding of risks involved in the project.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

What will be a multi year spillover effect of various taxation regulations.

What can impact the cash flow of the project.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

References & Further Readings

Remi Trudel, June Cotte (2018), "Habitat for Humanity London: The Challenge of Growth Harvard Business Review Case Study. Published by HBR Publications.