Qualcomm and Intel: Evolving Strategies in the Mobile Chipset Industry in 2014 Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Qualcomm and Intel: Evolving Strategies in the Mobile Chipset Industry in 2014 case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Qualcomm and Intel: Evolving Strategies in the Mobile Chipset Industry in 2014 case study is a Harvard Business School (HBR) case study written by John Thomas, Robert A. Burgelman. The Qualcomm and Intel: Evolving Strategies in the Mobile Chipset Industry in 2014 (referred as “Chipset Mobile” from here on) case study provides evaluation & decision scenario in field of Technology & Operations. It also touches upon business topics such as - Value proposition, Globalization, Technology.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

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Case Description of Qualcomm and Intel: Evolving Strategies in the Mobile Chipset Industry in 2014 Case Study

This case discusses the evolving strategies in the mobile chipset industry in 2014, focusing on Qualcomm, the dominant technology company in the mobile industry and the leading chipset manufacturer. The case begins with the evolution of Qualcomm's communication technology, highlighting the company's consistent ability to lead the market in modem performance by deploying the latest, fastest communication technology. The case then details the competitive dynamics of Qualcomm's strategy, including its technology adoption strategy; its "whole product strategy" (products and services); its mobile carrier strategy; and its modem and CPU (central processing unit) integration strategy. The company decided early on not to sell a "modem-only" chipset, but rather to build an entire mobile chipset solution, eliminating the need for handset manufacturers to incorporate a separate CPU chip, which reduced their costs and improved Qualcomm's competitive position. The case also discusses the transition the mobile market was going through in 2014, driven by several technological and marketplace changes. Those changes included slowing radio link improvements (as the technology approached a performance limit), which could potentially give Qualcomm's competitors an opportunity to catch up to its technology. Other industry changes included the eroding power of mobile carriers and the growth of mobile subscribers in India and China, where demand was dramatically increasing for low-cost handsets. This made room for Taiwanese-based MediaTek to emerge as a strong player in the mobile chipset industry. Qualcomm also faced emerging competition from application processing and graphical processing players such as Nvidia. The case concludes with a discussion of a potential path for Intel to become a rising contender in the mobile chipset industry through its new low-power Atom microprocessor.

Case Authors : John Thomas, Robert A. Burgelman

Topic : Technology & Operations

Related Areas : Globalization, Technology

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Calculating Net Present Value (NPV) at 6% for Qualcomm and Intel: Evolving Strategies in the Mobile Chipset Industry in 2014 Case Study

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 6 %	Discounted Cash Flows
Year 0	(10006167)	-10006167	-	-
Year 1	3444551	-6561616	3444551	0.9434	3249576
Year 2	3962794	-2598822	7407345	0.89	3526873
Year 3	3938282	1339460	11345627	0.8396	3306658
Year 4	3228389	4567849	14574016	0.7921	2557186
TOTAL			14574016		12640293

The Net Present Value at 6% discount rate is 2634126

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

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Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Internal Rate of Return
2. Payback Period
3. Net Present Value
4. Profitability Index

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Chipset Mobile shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.
2. Timing of the expected cash flows – stockholders of Chipset Mobile have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.

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Formula and Steps to Calculate Net Present Value (NPV) of Qualcomm and Intel: Evolving Strategies in the Mobile Chipset Industry in 2014

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Technology & Operations Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Chipset Mobile often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Chipset Mobile needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 15 %	Discounted Cash Flows
Year 0	(10006167)	-10006167	-	-
Year 1	3444551	-6561616	3444551	0.8696	2995262
Year 2	3962794	-2598822	7407345	0.7561	2996442
Year 3	3938282	1339460	11345627	0.6575	2589484
Year 4	3228389	4567849	14574016	0.5718	1845842
TOTAL					10427030

The Net NPV after 4 years is 420863

(10427030 - 10006167 )

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Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 20 %	Discounted Cash Flows
Year 0	(10006167)	-10006167	-	-
Year 1	3444551	-6561616	3444551	0.8333	2870459
Year 2	3962794	-2598822	7407345	0.6944	2751940
Year 3	3938282	1339460	11345627	0.5787	2279098
Year 4	3228389	4567849	14574016	0.4823	1556901
TOTAL					9458398

The Net NPV after 4 years is -547769

At 20% discount rate the NPV is negative (9458398 - 10006167 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Chipset Mobile to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Chipset Mobile has a NPV value higher than Zero then finance managers at Chipset Mobile can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Chipset Mobile, then the stock price of the Chipset Mobile should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Chipset Mobile should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

Understanding of risks involved in the project.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

What can impact the cash flow of the project.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

What will be a multi year spillover effect of various taxation regulations.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

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Negotiation Strategy of Qualcomm and Intel: Evolving Strategies in the Mobile Chipset Industry in 2014

References & Further Readings

John Thomas, Robert A. Burgelman (2018), "Qualcomm and Intel: Evolving Strategies in the Mobile Chipset Industry in 2014 Harvard Business Review Case Study. Published by HBR Publications.