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Molycorp: Issuing the ''Happy Meal'' Securities (B) Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Molycorp: Issuing the ''Happy Meal'' Securities (B) case study


At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Molycorp: Issuing the ''Happy Meal'' Securities (B) case study is a Harvard Business School (HBR) case study written by Benjamin C. Esty, E. Scott Mayfield. The Molycorp: Issuing the ''Happy Meal'' Securities (B) (referred as “Molycorp Convertible” from here on) case study provides evaluation & decision scenario in field of Finance & Accounting. It also touches upon business topics such as - Value proposition, Budgeting, Competition, Financial analysis, Financial markets, Managing uncertainty, Manufacturing, Marketing.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment






Case Description of Molycorp: Issuing the ''Happy Meal'' Securities (B) Case Study


Molycorp, the Western hemisphere's only producer of rare earth minerals, was in the middle of a $1 billion capital expansion in its effort to become a vertically integrated supplier of rare earth minerals, oxides, and metals. After reporting lower than expected revenues and earnings for the second quarter of 2012, management needed to design a new funding strategy for the firm. In August 2012, Molycorp announced it would issue $120 million of equity and $360 million of convertible debt. To facilitate the issuance of convertible debt, the firm entered a ''share lending agreement'' with Morgan Stanley whereby Morgan Stanley would borrow shares from Molycorp in a transaction referred to as a ''Happy Meal''. The goal was to help convertible debt investors ''hedge their respective investments through short sales.'' The challenge of the case is to understand why Molycorp used this financing strategy and what impact it would likely have on the firm, its prospects, and its stock price.


Case Authors : Benjamin C. Esty, E. Scott Mayfield

Topic : Finance & Accounting

Related Areas : Budgeting, Competition, Financial analysis, Financial markets, Managing uncertainty, Manufacturing, Marketing




Calculating Net Present Value (NPV) at 6% for Molycorp: Issuing the ''Happy Meal'' Securities (B) Case Study


Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 6 %
Discounted
Cash Flows
Year 0 (10003909) -10003909 - -
Year 1 3447536 -6556373 3447536 0.9434 3252392
Year 2 3953976 -2602397 7401512 0.89 3519025
Year 3 3954945 1352548 11356457 0.8396 3320648
Year 4 3228791 4581339 14585248 0.7921 2557505
TOTAL 14585248 12649570




The Net Present Value at 6% discount rate is 2645661

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting


What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.




Capital Budgeting Approaches

Methods of Capital Budgeting


There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Net Present Value
2. Payback Period
3. Profitability Index
4. Internal Rate of Return

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Molycorp Convertible shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.
2. Timing of the expected cash flows – stockholders of Molycorp Convertible have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.






Formula and Steps to Calculate Net Present Value (NPV) of Molycorp: Issuing the ''Happy Meal'' Securities (B)

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Finance & Accounting Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Molycorp Convertible often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Molycorp Convertible needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.



Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 15 %
Discounted
Cash Flows
Year 0 (10003909) -10003909 - -
Year 1 3447536 -6556373 3447536 0.8696 2997857
Year 2 3953976 -2602397 7401512 0.7561 2989774
Year 3 3954945 1352548 11356457 0.6575 2600441
Year 4 3228791 4581339 14585248 0.5718 1846072
TOTAL 10434144


The Net NPV after 4 years is 430235

(10434144 - 10003909 )








Calculating Net Present Value (NPV) at 20%


If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 20 %
Discounted
Cash Flows
Year 0 (10003909) -10003909 - -
Year 1 3447536 -6556373 3447536 0.8333 2872947
Year 2 3953976 -2602397 7401512 0.6944 2745817
Year 3 3954945 1352548 11356457 0.5787 2288741
Year 4 3228791 4581339 14585248 0.4823 1557094
TOTAL 9464599


The Net NPV after 4 years is -539310

At 20% discount rate the NPV is negative (9464599 - 10003909 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Molycorp Convertible to discount cash flow at lower discount rates such as 15%.





Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Molycorp Convertible has a NPV value higher than Zero then finance managers at Molycorp Convertible can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Molycorp Convertible, then the stock price of the Molycorp Convertible should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Molycorp Convertible should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

What will be a multi year spillover effect of various taxation regulations.

Understanding of risks involved in the project.

What can impact the cash flow of the project.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.






Negotiation Strategy of Molycorp: Issuing the ''Happy Meal'' Securities (B)

References & Further Readings

Benjamin C. Esty, E. Scott Mayfield (2018), "Molycorp: Issuing the ''Happy Meal'' Securities (B) Harvard Business Review Case Study. Published by HBR Publications.


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