Cuna Mas: Peru's Early Childhood Program Struggles to Maintain Quality as It Scales Up Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Cuna Mas: Peru's Early Childhood Program Struggles to Maintain Quality as It Scales Up case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Cuna Mas: Peru's Early Childhood Program Struggles to Maintain Quality as It Scales Up case study is a Harvard Business School (HBR) case study written by Anjani Datla, Julie Boatright Wilson. The Cuna Mas: Peru's Early Childhood Program Struggles to Maintain Quality as It Scales Up (referred as “Cuna Mas” from here on) case study provides evaluation & decision scenario in field of Global Business. It also touches upon business topics such as - Value proposition, Generational issues, Government, Strategy.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

---

Case Description of Cuna Mas: Peru's Early Childhood Program Struggles to Maintain Quality as It Scales Up Case Study

In 2012, amid much fanfare, Peru's President Ollanta Humala launched an ambitious program on early childhood development called Cuna Mas. The program, based on a successful home visiting intervention in Jamaica, was designed to improve the cognitive and emotional development of children below the age of three, living in poverty. The government's aim was to scale the program nationwide. Initially, despite the logistical challenges of reaching rural communities in a geographically diverse country-from communities residing high up in the Andes to those deep in the Amazon jungle-the program grew at a rapid rate, increasing coverage by 50 percent or more each year between 2012 and 2015. By early 2016, however, Cuna Mas encountered a formidable set of challenges. Amid political pressure to increase coverage quickly, the program had to ensure that it continued to deliver a quality service-even as Cuna Mas staff navigated the delicate task of convincing communities to adopt a program that, at its heart, relied on the willingness of families to let strangers into their homes. Cuna Mas staff was nonetheless hopeful. In many instances, it was the first social program to reach remote, vulnerable populations across Peru. But some civil society groups that had initially hailed President Humala for focusing on early childhood now argued that the program was hobbled by operational challenges that threatened the long-term sustainability of the program. As the April 2016 elections loomed on the horizon a crucial question about Humala's flagship program lingered. Could Cuna Mas deliver with quality at scale? Case number 2115.0

Case Authors : Anjani Datla, Julie Boatright Wilson

Topic : Global Business

Related Areas : Generational issues, Government, Strategy

---

Calculating Net Present Value (NPV) at 6% for Cuna Mas: Peru's Early Childhood Program Struggles to Maintain Quality as It Scales Up Case Study

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 6 %	Discounted Cash Flows
Year 0	(10013231)	-10013231	-	-
Year 1	3449319	-6563912	3449319	0.9434	3254075
Year 2	3973512	-2590400	7422831	0.89	3536412
Year 3	3951860	1361460	11374691	0.8396	3318058
Year 4	3237798	4599258	14612489	0.7921	2564639
TOTAL			14612489		12673183

The Net Present Value at 6% discount rate is 2659952

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

---

Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Internal Rate of Return
2. Net Present Value
3. Profitability Index
4. Payback Period

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Cuna Mas shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.
2. Timing of the expected cash flows – stockholders of Cuna Mas have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.

---

Formula and Steps to Calculate Net Present Value (NPV) of Cuna Mas: Peru's Early Childhood Program Struggles to Maintain Quality as It Scales Up

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Global Business Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Cuna Mas often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Cuna Mas needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 15 %	Discounted Cash Flows
Year 0	(10013231)	-10013231	-	-
Year 1	3449319	-6563912	3449319	0.8696	2999408
Year 2	3973512	-2590400	7422831	0.7561	3004546
Year 3	3951860	1361460	11374691	0.6575	2598412
Year 4	3237798	4599258	14612489	0.5718	1851222
TOTAL					10453587

The Net NPV after 4 years is 440356

(10453587 - 10013231 )

---

Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 20 %	Discounted Cash Flows
Year 0	(10013231)	-10013231	-	-
Year 1	3449319	-6563912	3449319	0.8333	2874433
Year 2	3973512	-2590400	7422831	0.6944	2759383
Year 3	3951860	1361460	11374691	0.5787	2286956
Year 4	3237798	4599258	14612489	0.4823	1561438
TOTAL					9482210

The Net NPV after 4 years is -531021

At 20% discount rate the NPV is negative (9482210 - 10013231 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Cuna Mas to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Cuna Mas has a NPV value higher than Zero then finance managers at Cuna Mas can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Cuna Mas, then the stock price of the Cuna Mas should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Cuna Mas should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

Understanding of risks involved in the project.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

What will be a multi year spillover effect of various taxation regulations.

What can impact the cash flow of the project.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

---

Negotiation Strategy of Cuna Mas: Peru's Early Childhood Program Struggles to Maintain Quality as It Scales Up

References & Further Readings

Anjani Datla, Julie Boatright Wilson (2018), "Cuna Mas: Peru's Early Childhood Program Struggles to Maintain Quality as It Scales Up Harvard Business Review Case Study. Published by HBR Publications.