Ameco Beijing: Benefits of Performance Appraisals Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Ameco Beijing: Benefits of Performance Appraisals case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Ameco Beijing: Benefits of Performance Appraisals case study is a Harvard Business School (HBR) case study written by Lin Ma, Xin Wu, Rui Qiao, Wenping Su. The Ameco Beijing: Benefits of Performance Appraisals (referred as “Ameco Appraisals” from here on) case study provides evaluation & decision scenario in field of Organizational Development. It also touches upon business topics such as - Value proposition, Performance measurement.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

Case Description of Ameco Beijing: Benefits of Performance Appraisals Case Study

On January 5, 2015, the chief executive officer of the Beijing Aircraft Maintenance and Engineering Corporation (Ameco) was busy reviewing the company's annual report. Overall, the company's performance in 2014 had been good: eight foreign airlines had become new customers of the company, which meant that more than 70 international customers had signed contracts for airline maintenance-related business. The growth trend in labour costs had been contained to a certain extent, thanks in part to the implementation of the Direct Control of Personnel Cost monthly performance evaluation program. Over the previous four years, the implementation of this program had generated many positive influences on Ameco. However, new challenges created by changes in the external environment resulted in sharp conflict among departments, raising questions such as how could Ameco set up indicators to motivate the employees and keep talented personnel in the company; minimize the impact of external factors; and avoid the phenomenon of "unmerited" workers being rewarded. How could Ameco use performance appraisals to increase the overall performance of the company? Lin Ma, Xin Wu, and Wenping Su are affiliated with Beihang University.

Case Authors : Lin Ma, Xin Wu, Rui Qiao, Wenping Su

Topic : Organizational Development

Related Areas : Performance measurement

Calculating Net Present Value (NPV) at 6% for Ameco Beijing: Benefits of Performance Appraisals Case Study

Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 6 %
Cash Flows
Year 0 (10006029) -10006029 - -
Year 1 3453123 -6552906 3453123 0.9434 3257663
Year 2 3958660 -2594246 7411783 0.89 3523193
Year 3 3957459 1363213 11369242 0.8396 3322759
Year 4 3231627 4594840 14600869 0.7921 2559751
TOTAL 14600869 12663367

The Net Present Value at 6% discount rate is 2657338

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Payback Period
2. Net Present Value
3. Internal Rate of Return
4. Profitability Index

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Ameco Appraisals shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.
2. Timing of the expected cash flows – stockholders of Ameco Appraisals have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.

Formula and Steps to Calculate Net Present Value (NPV) of Ameco Beijing: Benefits of Performance Appraisals

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Organizational Development Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Ameco Appraisals often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Ameco Appraisals needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 15 %
Cash Flows
Year 0 (10006029) -10006029 - -
Year 1 3453123 -6552906 3453123 0.8696 3002716
Year 2 3958660 -2594246 7411783 0.7561 2993316
Year 3 3957459 1363213 11369242 0.6575 2602094
Year 4 3231627 4594840 14600869 0.5718 1847693
TOTAL 10445818

The Net NPV after 4 years is 439789

(10445818 - 10006029 )

Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 20 %
Cash Flows
Year 0 (10006029) -10006029 - -
Year 1 3453123 -6552906 3453123 0.8333 2877603
Year 2 3958660 -2594246 7411783 0.6944 2749069
Year 3 3957459 1363213 11369242 0.5787 2290196
Year 4 3231627 4594840 14600869 0.4823 1558462
TOTAL 9475330

The Net NPV after 4 years is -530699

At 20% discount rate the NPV is negative (9475330 - 10006029 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Ameco Appraisals to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Ameco Appraisals has a NPV value higher than Zero then finance managers at Ameco Appraisals can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Ameco Appraisals, then the stock price of the Ameco Appraisals should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Ameco Appraisals should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What can impact the cash flow of the project.

What will be a multi year spillover effect of various taxation regulations.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

Understanding of risks involved in the project.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

Negotiation Strategy of Ameco Beijing: Benefits of Performance Appraisals

References & Further Readings

Lin Ma, Xin Wu, Rui Qiao, Wenping Su (2018), "Ameco Beijing: Benefits of Performance Appraisals Harvard Business Review Case Study. Published by HBR Publications.

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