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Strategy and Sources of Motion Picture Finance Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Strategy and Sources of Motion Picture Finance case study


At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Strategy and Sources of Motion Picture Finance case study is a Harvard Business School (HBR) case study written by Mihir A. Desai, Mark F. Veblen, Gabriel J. Loeb. The Strategy and Sources of Motion Picture Finance (referred as “Motion Financing” from here on) case study provides evaluation & decision scenario in field of Finance & Accounting. It also touches upon business topics such as - Value proposition, International business, Policy.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment




Case Description of Strategy and Sources of Motion Picture Finance Case Study


This case considers the alternative financing mechanisms for film financing, the evolution of film finance in the United States, and the nature of tax-motivated film financing in the United States and around the world. It develops the strategy driving motion picture finance and the various instruments that advance that strategy. Aggregate trends in those financing patterns are examined with special attention paid to tax-driven financing strategies. It concludes with an evaluation of the international market in fiscal incentives for motion picture finance.


Case Authors : Mihir A. Desai, Mark F. Veblen, Gabriel J. Loeb

Topic : Finance & Accounting

Related Areas : International business, Policy




Calculating Net Present Value (NPV) at 6% for Strategy and Sources of Motion Picture Finance Case Study


Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 6 %
Discounted
Cash Flows
Year 0 (10005527) -10005527 - -
Year 1 3464923 -6540604 3464923 0.9434 3268795
Year 2 3969046 -2571558 7433969 0.89 3532437
Year 3 3958031 1386473 11392000 0.8396 3323239
Year 4 3227112 4613585 14619112 0.7921 2556175
TOTAL 14619112 12680646


The Net Present Value at 6% discount rate is 2675119

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting


What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.




Capital Budgeting Approaches

Methods of Capital Budgeting


There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Net Present Value
2. Internal Rate of Return
3. Payback Period
4. Profitability Index

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Timing of the expected cash flows – stockholders of Motion Financing have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.
2. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Motion Financing shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.




Formula and Steps to Calculate Net Present Value (NPV) of Strategy and Sources of Motion Picture Finance

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Finance & Accounting Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Motion Financing often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Motion Financing needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 15 %
Discounted
Cash Flows
Year 0 (10005527) -10005527 - -
Year 1 3464923 -6540604 3464923 0.8696 3012977
Year 2 3969046 -2571558 7433969 0.7561 3001169
Year 3 3958031 1386473 11392000 0.6575 2602470
Year 4 3227112 4613585 14619112 0.5718 1845112
TOTAL 10461727


The Net NPV after 4 years is 456200

(10461727 - 10005527 )






Calculating Net Present Value (NPV) at 20%


If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 20 %
Discounted
Cash Flows
Year 0 (10005527) -10005527 - -
Year 1 3464923 -6540604 3464923 0.8333 2887436
Year 2 3969046 -2571558 7433969 0.6944 2756282
Year 3 3958031 1386473 11392000 0.5787 2290527
Year 4 3227112 4613585 14619112 0.4823 1556285
TOTAL 9490530


The Net NPV after 4 years is -514997

At 20% discount rate the NPV is negative (9490530 - 10005527 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Motion Financing to discount cash flow at lower discount rates such as 15%.



Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Motion Financing has a NPV value higher than Zero then finance managers at Motion Financing can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Motion Financing, then the stock price of the Motion Financing should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Motion Financing should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What will be a multi year spillover effect of various taxation regulations.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

Understanding of risks involved in the project.

What can impact the cash flow of the project.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.




References & Further Readings

Mihir A. Desai, Mark F. Veblen, Gabriel J. Loeb (2018), "Strategy and Sources of Motion Picture Finance Harvard Business Review Case Study. Published by HBR Publications.