Fighting 21st Century Pirates: The Business Software Alliance in Hong Kong Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Fighting 21st Century Pirates: The Business Software Alliance in Hong Kong case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Fighting 21st Century Pirates: The Business Software Alliance in Hong Kong case study is a Harvard Business School (HBR) case study written by Ali F. Farhoomand, Peter Lovelock, Katherine Lo. The Fighting 21st Century Pirates: The Business Software Alliance in Hong Kong (referred as “Software Piracy” from here on) case study provides evaluation & decision scenario in field of Global Business. It also touches upon business topics such as - Value proposition, International business, Policy, Technology.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

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Case Description of Fighting 21st Century Pirates: The Business Software Alliance in Hong Kong Case Study

For computer software firms, software piracy represented a large loss of potential revenues. In response to the trade in pirated software, computer software companies banded together into an international political lobby organization, the Business Software Alliance (BSA). Individual charter versions of the BSA were established in countries around the world to press governments to tighten intellectual property legislation and pursue anti-piracy measures. BSA's challenge in Hong Kong was to clamp down on software piracy and illegal software distribution, while simultaneously increasing the size of the local software market. How could it encourage notoriously protectionist Asian governments to open their computer sectors to free and transparent trade, while simultaneously getting them to strike hard at illicit trade that threatened mostly large U.S. firms?

Case Authors : Ali F. Farhoomand, Peter Lovelock, Katherine Lo

Topic : Global Business

Related Areas : International business, Policy, Technology

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Calculating Net Present Value (NPV) at 6% for Fighting 21st Century Pirates: The Business Software Alliance in Hong Kong Case Study

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 6 %	Discounted Cash Flows
Year 0	(10025296)	-10025296	-	-
Year 1	3449279	-6576017	3449279	0.9434	3254037
Year 2	3958432	-2617585	7407711	0.89	3522990
Year 3	3937978	1320393	11345689	0.8396	3306402
Year 4	3240759	4561152	14586448	0.7921	2566985
TOTAL			14586448		12650414

The Net Present Value at 6% discount rate is 2625118

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

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Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Profitability Index
2. Payback Period
3. Net Present Value
4. Internal Rate of Return

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Timing of the expected cash flows – stockholders of Software Piracy have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.
2. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Software Piracy shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.

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Formula and Steps to Calculate Net Present Value (NPV) of Fighting 21st Century Pirates: The Business Software Alliance in Hong Kong

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Global Business Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Software Piracy often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Software Piracy needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 15 %	Discounted Cash Flows
Year 0	(10025296)	-10025296	-	-
Year 1	3449279	-6576017	3449279	0.8696	2999373
Year 2	3958432	-2617585	7407711	0.7561	2993143
Year 3	3937978	1320393	11345689	0.6575	2589284
Year 4	3240759	4561152	14586448	0.5718	1852914
TOTAL					10434715

The Net NPV after 4 years is 409419

(10434715 - 10025296 )

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Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 20 %	Discounted Cash Flows
Year 0	(10025296)	-10025296	-	-
Year 1	3449279	-6576017	3449279	0.8333	2874399
Year 2	3958432	-2617585	7407711	0.6944	2748911
Year 3	3937978	1320393	11345689	0.5787	2278922
Year 4	3240759	4561152	14586448	0.4823	1562866
TOTAL					9465099

The Net NPV after 4 years is -560197

At 20% discount rate the NPV is negative (9465099 - 10025296 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Software Piracy to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Software Piracy has a NPV value higher than Zero then finance managers at Software Piracy can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Software Piracy, then the stock price of the Software Piracy should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Software Piracy should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What will be a multi year spillover effect of various taxation regulations.

Understanding of risks involved in the project.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

What can impact the cash flow of the project.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

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Negotiation Strategy of Fighting 21st Century Pirates: The Business Software Alliance in Hong Kong

References & Further Readings

Ali F. Farhoomand, Peter Lovelock, Katherine Lo (2018), "Fighting 21st Century Pirates: The Business Software Alliance in Hong Kong Harvard Business Review Case Study. Published by HBR Publications.