Jaipur Literature Festival - Beyond the Festival Template Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Jaipur Literature Festival - Beyond the Festival Template case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Jaipur Literature Festival - Beyond the Festival Template case study is a Harvard Business School (HBR) case study written by Tarun Khanna, Dennis Yao, Hillary Greene, Amrita Chowdhury. The Jaipur Literature Festival - Beyond the Festival Template (referred as “Jlf Festival” from here on) case study provides evaluation & decision scenario in field of Global Business. It also touches upon business topics such as - Value proposition, Economics, Entrepreneurship, Organizational structure, Social responsibility.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

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Case Description of Jaipur Literature Festival - Beyond the Festival Template Case Study

Jaipur Literature Festival (JLF), dubbed "the greatest literary show on earth" was an annual event held in late January at the Diggi Palace in Jaipur. JLF provided a platform for international authors and Indian language authors from the subcontinent to engage in a literary dialogue. By 2011, JLF attracted the largest festival audience in the Asian Pacific region with approximately 60,000 visitors from 24 countries. It featured 224 speakers in 140 sessions, and 100 musicians in 20 concerts. Success had already changed the character of the festival from the earlier more intimate days and had created a momentum that, if not managed correctly, could compromise goals such as the democratic ethos of the festival. While JLF had achieved explosive growth and critical success, its expenses still exceeded its revenue. Could JLF find an organizational and financial "template" which could sutain the festival into the future?

Case Authors : Tarun Khanna, Dennis Yao, Hillary Greene, Amrita Chowdhury

Topic : Global Business

Related Areas : Economics, Entrepreneurship, Organizational structure, Social responsibility

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Calculating Net Present Value (NPV) at 6% for Jaipur Literature Festival - Beyond the Festival Template Case Study

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 6 %	Discounted Cash Flows
Year 0	(10016477)	-10016477	-	-
Year 1	3450234	-6566243	3450234	0.9434	3254938
Year 2	3968302	-2597941	7418536	0.89	3531775
Year 3	3966184	1368243	11384720	0.8396	3330085
Year 4	3240350	4608593	14625070	0.7921	2566661
TOTAL			14625070		12683458

The Net Present Value at 6% discount rate is 2666981

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

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Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Internal Rate of Return
2. Profitability Index
3. Net Present Value
4. Payback Period

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Jlf Festival shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.
2. Timing of the expected cash flows – stockholders of Jlf Festival have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.

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Formula and Steps to Calculate Net Present Value (NPV) of Jaipur Literature Festival - Beyond the Festival Template

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Global Business Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Jlf Festival often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Jlf Festival needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 15 %	Discounted Cash Flows
Year 0	(10016477)	-10016477	-	-
Year 1	3450234	-6566243	3450234	0.8696	3000203
Year 2	3968302	-2597941	7418536	0.7561	3000606
Year 3	3966184	1368243	11384720	0.6575	2607830
Year 4	3240350	4608593	14625070	0.5718	1852681
TOTAL					10461321

The Net NPV after 4 years is 444844

(10461321 - 10016477 )

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Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 20 %	Discounted Cash Flows
Year 0	(10016477)	-10016477	-	-
Year 1	3450234	-6566243	3450234	0.8333	2875195
Year 2	3968302	-2597941	7418536	0.6944	2755765
Year 3	3966184	1368243	11384720	0.5787	2295245
Year 4	3240350	4608593	14625070	0.4823	1562669
TOTAL					9488874

The Net NPV after 4 years is -527603

At 20% discount rate the NPV is negative (9488874 - 10016477 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Jlf Festival to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Jlf Festival has a NPV value higher than Zero then finance managers at Jlf Festival can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Jlf Festival, then the stock price of the Jlf Festival should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Jlf Festival should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

Understanding of risks involved in the project.

What will be a multi year spillover effect of various taxation regulations.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

What can impact the cash flow of the project.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

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Negotiation Strategy of Jaipur Literature Festival - Beyond the Festival Template

References & Further Readings

Tarun Khanna, Dennis Yao, Hillary Greene, Amrita Chowdhury (2018), "Jaipur Literature Festival - Beyond the Festival Template Harvard Business Review Case Study. Published by HBR Publications.