StratAFin Inc.: Auditing Change Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for StratAFin Inc.: Auditing Change case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. StratAFin Inc.: Auditing Change case study is a Harvard Business School (HBR) case study written by Verity Hawarden, Margaret Sutherland, Mandla Adonisi. The StratAFin Inc.: Auditing Change (referred as “Transformation Stratafin” from here on) case study provides evaluation & decision scenario in field of Leadership & Managing People. It also touches upon business topics such as - Value proposition, Emerging markets, Leadership, Organizational culture, Organizational structure, Strategy.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

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Case Description of StratAFin Inc.: Auditing Change Case Study

This case focuses on organizational transformation in an accounting firm in South Africa. The case describes how the impact of both globalization and the transformation that the country had undergone since the advent of democracy in 1994 steered StratAFin Inc. towards a process of building a new identity. The case describes how senior management realized the need for transformation based on the many new challenges that were being faced in the changing environment. Change was experienced at many levels within the organization: from the construction of a new building as a symbol of the change to corporatizing and growing the firm, changing the management structure, investing heavily in technology and human capital development, focusing on continuous improvement and driving major diversity transformation. The case offers insights into the many change drivers that had to be considered in the process, how the organization had to manage any resistance to change and the resultant need for flexibility during the process, and the importance of measurement of the many dimensions within a transformation process. The case concludes with the challenge of how the firm's leadership could ensure that the continuing transformation maintained its momentum.

Case Authors : Verity Hawarden, Margaret Sutherland, Mandla Adonisi

Topic : Leadership & Managing People

Related Areas : Emerging markets, Leadership, Organizational culture, Organizational structure, Strategy

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Calculating Net Present Value (NPV) at 6% for StratAFin Inc.: Auditing Change Case Study

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 6 %	Discounted Cash Flows
Year 0	(10017131)	-10017131	-	-
Year 1	3465696	-6551435	3465696	0.9434	3269525
Year 2	3971440	-2579995	7437136	0.89	3534567
Year 3	3959388	1379393	11396524	0.8396	3324379
Year 4	3236658	4616051	14633182	0.7921	2563736
TOTAL			14633182		12692207

The Net Present Value at 6% discount rate is 2675076

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

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Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Profitability Index
2. Net Present Value
3. Internal Rate of Return
4. Payback Period

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Timing of the expected cash flows – stockholders of Transformation Stratafin have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.
2. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Transformation Stratafin shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.

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Formula and Steps to Calculate Net Present Value (NPV) of StratAFin Inc.: Auditing Change

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Leadership & Managing People Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Transformation Stratafin often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Transformation Stratafin needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 15 %	Discounted Cash Flows
Year 0	(10017131)	-10017131	-	-
Year 1	3465696	-6551435	3465696	0.8696	3013649
Year 2	3971440	-2579995	7437136	0.7561	3002979
Year 3	3959388	1379393	11396524	0.6575	2603362
Year 4	3236658	4616051	14633182	0.5718	1850570
TOTAL					10470559

The Net NPV after 4 years is 453428

(10470559 - 10017131 )

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Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 20 %	Discounted Cash Flows
Year 0	(10017131)	-10017131	-	-
Year 1	3465696	-6551435	3465696	0.8333	2888080
Year 2	3971440	-2579995	7437136	0.6944	2757944
Year 3	3959388	1379393	11396524	0.5787	2291313
Year 4	3236658	4616051	14633182	0.4823	1560888
TOTAL					9498225

The Net NPV after 4 years is -518906

At 20% discount rate the NPV is negative (9498225 - 10017131 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Transformation Stratafin to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Transformation Stratafin has a NPV value higher than Zero then finance managers at Transformation Stratafin can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Transformation Stratafin, then the stock price of the Transformation Stratafin should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Transformation Stratafin should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

Understanding of risks involved in the project.

What can impact the cash flow of the project.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

What will be a multi year spillover effect of various taxation regulations.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

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Negotiation Strategy of StratAFin Inc.: Auditing Change

References & Further Readings

Verity Hawarden, Margaret Sutherland, Mandla Adonisi (2018), "StratAFin Inc.: Auditing Change Harvard Business Review Case Study. Published by HBR Publications.