Envirofit International: Cracking the BoP Market Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Envirofit International: Cracking the BoP Market case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Envirofit International: Cracking the BoP Market case study is a Harvard Business School (HBR) case study written by Vijaya Narapareddy. The Envirofit International: Cracking the BoP Market (referred as “Envirofit Bop” from here on) case study provides evaluation & decision scenario in field of Leadership & Managing People. It also touches upon business topics such as - Value proposition, Growth strategy, Marketing, Sustainability.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

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Case Description of Envirofit International: Cracking the BoP Market Case Study

In 2007, Envirofit International, a 501(c) (3) non-profit enterprise from Ft Collins, Colorado, USA, teamed up with the Shell Foundation to reduce indoor air pollution (IAP) in India by selling low-cost high-performance cookstoves designed to reduce carbon emissions by at least 50 percent. IAP was recognized as a silent killer in developing countries like India and a major environmental hazard in developing countries and around the world. The simple solution to this worldwide problem was a low or zero emissions cookstove. This case describes how Envirofit developed and marketed a high performance cookstove to the base of the pyramid (BoP) households in India earning $2-$7 a day and the challenges it encountered in the process. In spite of high investments in social marketing campaigns, Envirofit's push strategy did not result in strong sales growth in the BoP market segment in India. Harish Anchan, Envirofit India's country manager, and Tim Bauer, VP Operations at Envirofit, faced the daunting task of growing sales profitably in order to make the Indian venture financially sustainable. Students have the opportunity to analyze Envirofit India's market and financial performance and suggest alternatives to improve sales based on a sound understanding of consumer behavior in the Indian BoP market.

Case Authors : Vijaya Narapareddy

Topic : Leadership & Managing People

Related Areas : Growth strategy, Marketing, Sustainability

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Calculating Net Present Value (NPV) at 6% for Envirofit International: Cracking the BoP Market Case Study

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 6 %	Discounted Cash Flows
Year 0	(10028860)	-10028860	-	-
Year 1	3449301	-6579559	3449301	0.9434	3254058
Year 2	3965770	-2613789	7415071	0.89	3529521
Year 3	3941171	1327382	11356242	0.8396	3309083
Year 4	3243997	4571379	14600239	0.7921	2569549
TOTAL			14600239		12662211

The Net Present Value at 6% discount rate is 2633351

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

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Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Payback Period
2. Net Present Value
3. Profitability Index
4. Internal Rate of Return

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Timing of the expected cash flows – stockholders of Envirofit Bop have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.
2. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Envirofit Bop shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.

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Formula and Steps to Calculate Net Present Value (NPV) of Envirofit International: Cracking the BoP Market

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Leadership & Managing People Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Envirofit Bop often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Envirofit Bop needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 15 %	Discounted Cash Flows
Year 0	(10028860)	-10028860	-	-
Year 1	3449301	-6579559	3449301	0.8696	2999392
Year 2	3965770	-2613789	7415071	0.7561	2998692
Year 3	3941171	1327382	11356242	0.6575	2591384
Year 4	3243997	4571379	14600239	0.5718	1854766
TOTAL					10444234

The Net NPV after 4 years is 415374

(10444234 - 10028860 )

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Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 20 %	Discounted Cash Flows
Year 0	(10028860)	-10028860	-	-
Year 1	3449301	-6579559	3449301	0.8333	2874418
Year 2	3965770	-2613789	7415071	0.6944	2754007
Year 3	3941171	1327382	11356242	0.5787	2280770
Year 4	3243997	4571379	14600239	0.4823	1564428
TOTAL					9473622

The Net NPV after 4 years is -555238

At 20% discount rate the NPV is negative (9473622 - 10028860 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Envirofit Bop to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Envirofit Bop has a NPV value higher than Zero then finance managers at Envirofit Bop can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Envirofit Bop, then the stock price of the Envirofit Bop should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Envirofit Bop should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

Understanding of risks involved in the project.

What will be a multi year spillover effect of various taxation regulations.

What can impact the cash flow of the project.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

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Negotiation Strategy of Envirofit International: Cracking the BoP Market

References & Further Readings

Vijaya Narapareddy (2018), "Envirofit International: Cracking the BoP Market Harvard Business Review Case Study. Published by HBR Publications.