Agnellis and the Fiat Group: The Story of a Family Empire (A) Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Agnellis and the Fiat Group: The Story of a Family Empire (A) case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Agnellis and the Fiat Group: The Story of a Family Empire (A) case study is a Harvard Business School (HBR) case study written by Josep Tapies, Francesca Toninato. The Agnellis and the Fiat Group: The Story of a Family Empire (A) (referred as “Fiat Family” from here on) case study provides evaluation & decision scenario in field of Leadership & Managing People. It also touches upon business topics such as - Value proposition, Conflict, Influence, International business, Succession planning.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

Case Description of Agnellis and the Fiat Group: The Story of a Family Empire (A) Case Study

Synthesizes the most important events and turning points in the history of Fiat, one of the largest companies in Italy, and deals with the issues the Agnelli family faced to secure their control of the company, despite several financial crises and tragic family events. Brings up typical issues facing by family-owned businesses: how to manage and plan the succession to new generations (in Fiat, there are now representatives of the 5th generation sitting on the board of directors); control and manage possible conflicts among family members; avoid dilution of ownership and loss of control, even in tough financial periods; and regain effective control from CEOs and management teams not belonging to the family.

Case Authors : Josep Tapies, Francesca Toninato

Topic : Leadership & Managing People

Related Areas : Conflict, Influence, International business, Succession planning

Calculating Net Present Value (NPV) at 6% for Agnellis and the Fiat Group: The Story of a Family Empire (A) Case Study

Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 6 %
Cash Flows
Year 0 (10028167) -10028167 - -
Year 1 3468088 -6560079 3468088 0.9434 3271781
Year 2 3969740 -2590339 7437828 0.89 3533054
Year 3 3975138 1384799 11412966 0.8396 3337603
Year 4 3227438 4612237 14640404 0.7921 2556433
TOTAL 14640404 12698871

The Net Present Value at 6% discount rate is 2670704

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Net Present Value
2. Internal Rate of Return
3. Payback Period
4. Profitability Index

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Timing of the expected cash flows – stockholders of Fiat Family have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.
2. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Fiat Family shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.

Formula and Steps to Calculate Net Present Value (NPV) of Agnellis and the Fiat Group: The Story of a Family Empire (A)

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Leadership & Managing People Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Fiat Family often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Fiat Family needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 15 %
Cash Flows
Year 0 (10028167) -10028167 - -
Year 1 3468088 -6560079 3468088 0.8696 3015729
Year 2 3969740 -2590339 7437828 0.7561 3001694
Year 3 3975138 1384799 11412966 0.6575 2613718
Year 4 3227438 4612237 14640404 0.5718 1845298
TOTAL 10476438

The Net NPV after 4 years is 448271

(10476438 - 10028167 )

Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 20 %
Cash Flows
Year 0 (10028167) -10028167 - -
Year 1 3468088 -6560079 3468088 0.8333 2890073
Year 2 3969740 -2590339 7437828 0.6944 2756764
Year 3 3975138 1384799 11412966 0.5787 2300427
Year 4 3227438 4612237 14640404 0.4823 1556442
TOTAL 9503706

The Net NPV after 4 years is -524461

At 20% discount rate the NPV is negative (9503706 - 10028167 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Fiat Family to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Fiat Family has a NPV value higher than Zero then finance managers at Fiat Family can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Fiat Family, then the stock price of the Fiat Family should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Fiat Family should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What can impact the cash flow of the project.

Understanding of risks involved in the project.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

What will be a multi year spillover effect of various taxation regulations.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

References & Further Readings

Josep Tapies, Francesca Toninato (2018), "Agnellis and the Fiat Group: The Story of a Family Empire (A) Harvard Business Review Case Study. Published by HBR Publications.