Hong Kong Broadband Network: An Integrated Approach to Talent Management Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Hong Kong Broadband Network: An Integrated Approach to Talent Management case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Hong Kong Broadband Network: An Integrated Approach to Talent Management case study is a Harvard Business School (HBR) case study written by Shlomo Ben-Hur, Ivy Buche. The Hong Kong Broadband Network: An Integrated Approach to Talent Management (referred as “Hkbn Broadband” from here on) case study provides evaluation & decision scenario in field of Leadership & Managing People. It also touches upon business topics such as - Value proposition, Motivating people, Organizational culture, Performance measurement, Strategy, Talent management, Work-life balance.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

---

Case Description of Hong Kong Broadband Network: An Integrated Approach to Talent Management Case Study

Hong Kong Broadband Network (HKBN) charted a success story starting out as the smallest new entrant in Hong Kong's highly competitive telecom industry in 1999 and went on to become the second largest provider of residential broadband within 10 years. State-of-the-art fiber network infrastructure allowed HKBN to offer high-quality high-speed telecom services at competitive prices. However, the company soon realized that its technological edge could be easily replicated. Its competitive advantage was actually vested in its 2,500 employees - all referred to as Talents. HKBN instituted a unique co-ownership scheme whereby employees were invited to invest up to two years of salary in the company. It also made sustained investment in talent development through well-designed learning programs coupled with significant empowerment on the job. The case outlines the importance of leadership and talent management as key drivers of growth for the company. HKBN listed in early 2015 and embarked upon its next phase of growth with the aim of becoming the largest broadband service provider by 2019, overtaking its largest competitor and entrenched incumbent, PCCW. HKBN looked to its Talents to rise to the challenge once again. Learning objective: - To identify ways of linking the talent management strategy to the business strategy - To outline different ways of embedding the talent strategy at the core of an organization - To build a high-performance organizational culture through people practices - To discover management models that not only result in returns for shareholders but also take into account employees as key stakeholders.

Case Authors : Shlomo Ben-Hur, Ivy Buche

Topic : Leadership & Managing People

Related Areas : Motivating people, Organizational culture, Performance measurement, Strategy, Talent management, Work-life balance

---

Calculating Net Present Value (NPV) at 6% for Hong Kong Broadband Network: An Integrated Approach to Talent Management Case Study

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 6 %	Discounted Cash Flows
Year 0	(10019334)	-10019334	-	-
Year 1	3457285	-6562049	3457285	0.9434	3261590
Year 2	3981220	-2580829	7438505	0.89	3543272
Year 3	3941554	1360725	11380059	0.8396	3309405
Year 4	3243672	4604397	14623731	0.7921	2569292
TOTAL			14623731		12683558

The Net Present Value at 6% discount rate is 2664224

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

---

Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Payback Period
2. Profitability Index
3. Internal Rate of Return
4. Net Present Value

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Hkbn Broadband shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.
2. Timing of the expected cash flows – stockholders of Hkbn Broadband have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.

---

Formula and Steps to Calculate Net Present Value (NPV) of Hong Kong Broadband Network: An Integrated Approach to Talent Management

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Leadership & Managing People Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Hkbn Broadband often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Hkbn Broadband needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 15 %	Discounted Cash Flows
Year 0	(10019334)	-10019334	-	-
Year 1	3457285	-6562049	3457285	0.8696	3006335
Year 2	3981220	-2580829	7438505	0.7561	3010374
Year 3	3941554	1360725	11380059	0.6575	2591636
Year 4	3243672	4604397	14623731	0.5718	1854580
TOTAL					10462925

The Net NPV after 4 years is 443591

(10462925 - 10019334 )

---

Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 20 %	Discounted Cash Flows
Year 0	(10019334)	-10019334	-	-
Year 1	3457285	-6562049	3457285	0.8333	2881071
Year 2	3981220	-2580829	7438505	0.6944	2764736
Year 3	3941554	1360725	11380059	0.5787	2280992
Year 4	3243672	4604397	14623731	0.4823	1564271
TOTAL					9491070

The Net NPV after 4 years is -528264

At 20% discount rate the NPV is negative (9491070 - 10019334 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Hkbn Broadband to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Hkbn Broadband has a NPV value higher than Zero then finance managers at Hkbn Broadband can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Hkbn Broadband, then the stock price of the Hkbn Broadband should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Hkbn Broadband should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

Understanding of risks involved in the project.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

What can impact the cash flow of the project.

What will be a multi year spillover effect of various taxation regulations.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

---

Negotiation Strategy of Hong Kong Broadband Network: An Integrated Approach to Talent Management

References & Further Readings

Shlomo Ben-Hur, Ivy Buche (2018), "Hong Kong Broadband Network: An Integrated Approach to Talent Management Harvard Business Review Case Study. Published by HBR Publications.