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Haskayne School of Business Student Orientation Barbecue SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Haskayne School of Business Student Orientation Barbecue


The president of The Social Exchange at the Haskayne School of Business has only one chance. In his last year before graduating, he wants to host an ambitious event that will be remembered positively. The Friday prior to the commencement of the fall term is the date for the student orientation barbecue and many first impressions are at stake. Everything has to go well. On the morning of the event, the president cautiously reviews his plans and worries that he many have missed a vital detail.

Authors :: Frank W. Thirkettle, Norm Althouse

Topics :: Leadership & Managing People

Tags :: Ethics, Strategic planning, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Haskayne School of Business Student Orientation Barbecue" written by Frank W. Thirkettle, Norm Althouse includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Barbecue Haskayne facing as an external strategic factors. Some of the topics covered in Haskayne School of Business Student Orientation Barbecue case study are - Strategic Management Strategies, Ethics, Strategic planning and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the Haskayne School of Business Student Orientation Barbecue casestudy better are - – increasing household debt because of falling income levels, cloud computing is disrupting traditional business models, increasing energy prices, increasing inequality as vast percentage of new income is going to the top 1%, increasing government debt because of Covid-19 spendings, geopolitical disruptions, increasing transportation and logistics costs, competitive advantages are harder to sustain because of technology dispersion, challanges to central banks by blockchain based private currencies, etc



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Introduction to SWOT Analysis of Haskayne School of Business Student Orientation Barbecue


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Haskayne School of Business Student Orientation Barbecue case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Barbecue Haskayne, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Barbecue Haskayne operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Haskayne School of Business Student Orientation Barbecue can be done for the following purposes –
1. Strategic planning using facts provided in Haskayne School of Business Student Orientation Barbecue case study
2. Improving business portfolio management of Barbecue Haskayne
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Barbecue Haskayne




Strengths Haskayne School of Business Student Orientation Barbecue | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Barbecue Haskayne in Haskayne School of Business Student Orientation Barbecue Harvard Business Review case study are -

Sustainable margins compare to other players in Leadership & Managing People industry

– Haskayne School of Business Student Orientation Barbecue firm has clearly differentiated products in the market place. This has enabled Barbecue Haskayne to fetch slight price premium compare to the competitors in the Leadership & Managing People industry. The sustainable margins have also helped Barbecue Haskayne to invest into research and development (R&D) and innovation.

Successful track record of launching new products

– Barbecue Haskayne has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Barbecue Haskayne has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

High switching costs

– The high switching costs that Barbecue Haskayne has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Cross disciplinary teams

– Horizontal connected teams at the Barbecue Haskayne are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Ability to recruit top talent

– Barbecue Haskayne is one of the leading recruiters in the industry. Managers in the Haskayne School of Business Student Orientation Barbecue are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Strong track record of project management

– Barbecue Haskayne is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

High brand equity

– Barbecue Haskayne has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Barbecue Haskayne to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Diverse revenue streams

– Barbecue Haskayne is present in almost all the verticals within the industry. This has provided firm in Haskayne School of Business Student Orientation Barbecue case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Innovation driven organization

– Barbecue Haskayne is one of the most innovative firm in sector. Manager in Haskayne School of Business Student Orientation Barbecue Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Highly skilled collaborators

– Barbecue Haskayne has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Haskayne School of Business Student Orientation Barbecue HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Learning organization

- Barbecue Haskayne is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Barbecue Haskayne is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Haskayne School of Business Student Orientation Barbecue Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Organizational Resilience of Barbecue Haskayne

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Barbecue Haskayne does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.






Weaknesses Haskayne School of Business Student Orientation Barbecue | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Haskayne School of Business Student Orientation Barbecue are -

High bargaining power of channel partners

– Because of the regulatory requirements, Frank W. Thirkettle, Norm Althouse suggests that, Barbecue Haskayne is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Barbecue Haskayne is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Haskayne School of Business Student Orientation Barbecue can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Haskayne School of Business Student Orientation Barbecue, in the dynamic environment Barbecue Haskayne has struggled to respond to the nimble upstart competition. Barbecue Haskayne has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Aligning sales with marketing

– It come across in the case study Haskayne School of Business Student Orientation Barbecue that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Haskayne School of Business Student Orientation Barbecue can leverage the sales team experience to cultivate customer relationships as Barbecue Haskayne is planning to shift buying processes online.

Need for greater diversity

– Barbecue Haskayne has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Products dominated business model

– Even though Barbecue Haskayne has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Haskayne School of Business Student Orientation Barbecue should strive to include more intangible value offerings along with its core products and services.

Lack of clear differentiation of Barbecue Haskayne products

– To increase the profitability and margins on the products, Barbecue Haskayne needs to provide more differentiated products than what it is currently offering in the marketplace.

High operating costs

– Compare to the competitors, firm in the HBR case study Haskayne School of Business Student Orientation Barbecue has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Barbecue Haskayne 's lucrative customers.

Capital Spending Reduction

– Even during the low interest decade, Barbecue Haskayne has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Low market penetration in new markets

– Outside its home market of Barbecue Haskayne, firm in the HBR case study Haskayne School of Business Student Orientation Barbecue needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Workers concerns about automation

– As automation is fast increasing in the segment, Barbecue Haskayne needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.




Opportunities Haskayne School of Business Student Orientation Barbecue | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Haskayne School of Business Student Orientation Barbecue are -

Learning at scale

– Online learning technologies has now opened space for Barbecue Haskayne to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Buying journey improvements

– Barbecue Haskayne can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Haskayne School of Business Student Orientation Barbecue suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Building a culture of innovation

– managers at Barbecue Haskayne can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Leadership & Managing People segment.

Manufacturing automation

– Barbecue Haskayne can use the latest technology developments to improve its manufacturing and designing process in Leadership & Managing People segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Better consumer reach

– The expansion of the 5G network will help Barbecue Haskayne to increase its market reach. Barbecue Haskayne will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Barbecue Haskayne in the consumer business. Now Barbecue Haskayne can target international markets with far fewer capital restrictions requirements than the existing system.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Barbecue Haskayne can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Barbecue Haskayne to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Barbecue Haskayne to hire the very best people irrespective of their geographical location.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Barbecue Haskayne can use these opportunities to build new business models that can help the communities that Barbecue Haskayne operates in. Secondly it can use opportunities from government spending in Leadership & Managing People sector.

Leveraging digital technologies

– Barbecue Haskayne can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Barbecue Haskayne can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Creating value in data economy

– The success of analytics program of Barbecue Haskayne has opened avenues for new revenue streams for the organization in the industry. This can help Barbecue Haskayne to build a more holistic ecosystem as suggested in the Haskayne School of Business Student Orientation Barbecue case study. Barbecue Haskayne can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Loyalty marketing

– Barbecue Haskayne has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.




Threats Haskayne School of Business Student Orientation Barbecue External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Haskayne School of Business Student Orientation Barbecue are -

High dependence on third party suppliers

– Barbecue Haskayne high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Haskayne School of Business Student Orientation Barbecue, Barbecue Haskayne may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Leadership & Managing People .

Environmental challenges

– Barbecue Haskayne needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Barbecue Haskayne can take advantage of this fund but it will also bring new competitors in the Leadership & Managing People industry.

Easy access to finance

– Easy access to finance in Leadership & Managing People field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Barbecue Haskayne can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Stagnating economy with rate increase

– Barbecue Haskayne can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Barbecue Haskayne business can come under increasing regulations regarding data privacy, data security, etc.

Shortening product life cycle

– it is one of the major threat that Barbecue Haskayne is facing in Leadership & Managing People sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Barbecue Haskayne in the Leadership & Managing People sector and impact the bottomline of the organization.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Barbecue Haskayne.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Barbecue Haskayne can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Haskayne School of Business Student Orientation Barbecue .

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Barbecue Haskayne needs to understand the core reasons impacting the Leadership & Managing People industry. This will help it in building a better workplace.

Technology acceleration in Forth Industrial Revolution

– Barbecue Haskayne has witnessed rapid integration of technology during Covid-19 in the Leadership & Managing People industry. As one of the leading players in the industry, Barbecue Haskayne needs to keep up with the evolution of technology in the Leadership & Managing People sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.




Weighted SWOT Analysis of Haskayne School of Business Student Orientation Barbecue Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Haskayne School of Business Student Orientation Barbecue needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Haskayne School of Business Student Orientation Barbecue is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Haskayne School of Business Student Orientation Barbecue is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Haskayne School of Business Student Orientation Barbecue is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Barbecue Haskayne needs to make to build a sustainable competitive advantage.



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