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Pay Zone Consulting: A Global Virtual Organization SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Pay Zone Consulting: A Global Virtual Organization


Pay Zone Consulting is a small, highly-specialized, global consulting group providing information management solutions for the exploration and production sector of the oil and gas industry. The company operates entirely virtually with consultants and software developers in different parts of the world. The principals are considering growth options but are intent on preserving the quality of life benefits provided by their virtual business model. The case examines the communication technologies employed by the principals in support of their virtual teamwork and describes the administrative information technology (IT) infrastructure that enables the firm to operate with no administrative staff or office. The case also discusses the organizational and personal factors underlying the company's ability to operate successfully virtually.

Authors :: Malcolm Munro, Sid L. Huff

Topics :: Organizational Development

Tags :: , SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Pay Zone Consulting: A Global Virtual Organization" written by Malcolm Munro, Sid L. Huff includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Virtual Principals facing as an external strategic factors. Some of the topics covered in Pay Zone Consulting: A Global Virtual Organization case study are - Strategic Management Strategies, and Organizational Development.


Some of the macro environment factors that can be used to understand the Pay Zone Consulting: A Global Virtual Organization casestudy better are - – geopolitical disruptions, increasing inequality as vast percentage of new income is going to the top 1%, central banks are concerned over increasing inflation, increasing transportation and logistics costs, talent flight as more people leaving formal jobs, increasing energy prices, there is increasing trade war between United States & China, competitive advantages are harder to sustain because of technology dispersion, customer relationship management is fast transforming because of increasing concerns over data privacy, etc



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Introduction to SWOT Analysis of Pay Zone Consulting: A Global Virtual Organization


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Pay Zone Consulting: A Global Virtual Organization case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Virtual Principals, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Virtual Principals operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Pay Zone Consulting: A Global Virtual Organization can be done for the following purposes –
1. Strategic planning using facts provided in Pay Zone Consulting: A Global Virtual Organization case study
2. Improving business portfolio management of Virtual Principals
3. Assessing feasibility of the new initiative in Organizational Development field.
4. Making a Organizational Development topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Virtual Principals




Strengths Pay Zone Consulting: A Global Virtual Organization | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Virtual Principals in Pay Zone Consulting: A Global Virtual Organization Harvard Business Review case study are -

Superior customer experience

– The customer experience strategy of Virtual Principals in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Innovation driven organization

– Virtual Principals is one of the most innovative firm in sector. Manager in Pay Zone Consulting: A Global Virtual Organization Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Digital Transformation in Organizational Development segment

- digital transformation varies from industry to industry. For Virtual Principals digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Virtual Principals has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

High brand equity

– Virtual Principals has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Virtual Principals to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Organizational Resilience of Virtual Principals

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Virtual Principals does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Effective Research and Development (R&D)

– Virtual Principals has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Pay Zone Consulting: A Global Virtual Organization - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Low bargaining power of suppliers

– Suppliers of Virtual Principals in the sector have low bargaining power. Pay Zone Consulting: A Global Virtual Organization has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Virtual Principals to manage not only supply disruptions but also source products at highly competitive prices.

Analytics focus

– Virtual Principals is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Malcolm Munro, Sid L. Huff can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Ability to lead change in Organizational Development field

– Virtual Principals is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Virtual Principals in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Ability to recruit top talent

– Virtual Principals is one of the leading recruiters in the industry. Managers in the Pay Zone Consulting: A Global Virtual Organization are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Sustainable margins compare to other players in Organizational Development industry

– Pay Zone Consulting: A Global Virtual Organization firm has clearly differentiated products in the market place. This has enabled Virtual Principals to fetch slight price premium compare to the competitors in the Organizational Development industry. The sustainable margins have also helped Virtual Principals to invest into research and development (R&D) and innovation.

Cross disciplinary teams

– Horizontal connected teams at the Virtual Principals are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.






Weaknesses Pay Zone Consulting: A Global Virtual Organization | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Pay Zone Consulting: A Global Virtual Organization are -

Increasing silos among functional specialists

– The organizational structure of Virtual Principals is dominated by functional specialists. It is not different from other players in the Organizational Development segment. Virtual Principals needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Virtual Principals to focus more on services rather than just following the product oriented approach.

Low market penetration in new markets

– Outside its home market of Virtual Principals, firm in the HBR case study Pay Zone Consulting: A Global Virtual Organization needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Products dominated business model

– Even though Virtual Principals has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Pay Zone Consulting: A Global Virtual Organization should strive to include more intangible value offerings along with its core products and services.

Lack of clear differentiation of Virtual Principals products

– To increase the profitability and margins on the products, Virtual Principals needs to provide more differentiated products than what it is currently offering in the marketplace.

Slow to strategic competitive environment developments

– As Pay Zone Consulting: A Global Virtual Organization HBR case study mentions - Virtual Principals takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Virtual Principals is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Pay Zone Consulting: A Global Virtual Organization can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Pay Zone Consulting: A Global Virtual Organization HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Virtual Principals has relatively successful track record of launching new products.

Workers concerns about automation

– As automation is fast increasing in the segment, Virtual Principals needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Aligning sales with marketing

– It come across in the case study Pay Zone Consulting: A Global Virtual Organization that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Pay Zone Consulting: A Global Virtual Organization can leverage the sales team experience to cultivate customer relationships as Virtual Principals is planning to shift buying processes online.

Capital Spending Reduction

– Even during the low interest decade, Virtual Principals has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Pay Zone Consulting: A Global Virtual Organization, is just above the industry average. Virtual Principals needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.




Opportunities Pay Zone Consulting: A Global Virtual Organization | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Pay Zone Consulting: A Global Virtual Organization are -

Redefining models of collaboration and team work

– As explained in the weaknesses section, Virtual Principals is facing challenges because of the dominance of functional experts in the organization. Pay Zone Consulting: A Global Virtual Organization case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Virtual Principals can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Creating value in data economy

– The success of analytics program of Virtual Principals has opened avenues for new revenue streams for the organization in the industry. This can help Virtual Principals to build a more holistic ecosystem as suggested in the Pay Zone Consulting: A Global Virtual Organization case study. Virtual Principals can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Virtual Principals can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Developing new processes and practices

– Virtual Principals can develop new processes and procedures in Organizational Development industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Virtual Principals can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Pay Zone Consulting: A Global Virtual Organization, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Learning at scale

– Online learning technologies has now opened space for Virtual Principals to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Leveraging digital technologies

– Virtual Principals can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Loyalty marketing

– Virtual Principals has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Manufacturing automation

– Virtual Principals can use the latest technology developments to improve its manufacturing and designing process in Organizational Development segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Virtual Principals can use these opportunities to build new business models that can help the communities that Virtual Principals operates in. Secondly it can use opportunities from government spending in Organizational Development sector.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Organizational Development industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Virtual Principals can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Virtual Principals can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Virtual Principals can explore opportunities that can attract volunteers and are consistent with its mission and vision.




Threats Pay Zone Consulting: A Global Virtual Organization External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Pay Zone Consulting: A Global Virtual Organization are -

Regulatory challenges

– Virtual Principals needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Organizational Development industry regulations.

Stagnating economy with rate increase

– Virtual Principals can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Pay Zone Consulting: A Global Virtual Organization, Virtual Principals may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Organizational Development .

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Virtual Principals with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Easy access to finance

– Easy access to finance in Organizational Development field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Virtual Principals can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Virtual Principals will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Virtual Principals in the Organizational Development sector and impact the bottomline of the organization.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Virtual Principals.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Virtual Principals in the Organizational Development industry. The Organizational Development industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Shortening product life cycle

– it is one of the major threat that Virtual Principals is facing in Organizational Development sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Virtual Principals can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Pay Zone Consulting: A Global Virtual Organization .




Weighted SWOT Analysis of Pay Zone Consulting: A Global Virtual Organization Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Pay Zone Consulting: A Global Virtual Organization needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Pay Zone Consulting: A Global Virtual Organization is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Pay Zone Consulting: A Global Virtual Organization is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Pay Zone Consulting: A Global Virtual Organization is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Virtual Principals needs to make to build a sustainable competitive advantage.



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