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ConAgra Foods, Inc.-Stockholders' Equity SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of ConAgra Foods, Inc.-Stockholders' Equity


This exercise asks students to use consolidated balance sheets and statements of stockholders' equity for ConAgra Foods, Inc., to help them answer three questions pertaining to the issuance of stock shares, stock repurchasing, and cash dividends.

Authors :: Luann J. Lynch, Julie Young

Topics :: Finance & Accounting

Tags :: Corporate governance, Financial markets, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "ConAgra Foods, Inc.-Stockholders' Equity" written by Luann J. Lynch, Julie Young includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Conagra Stockholders facing as an external strategic factors. Some of the topics covered in ConAgra Foods, Inc.-Stockholders' Equity case study are - Strategic Management Strategies, Corporate governance, Financial markets and Finance & Accounting.


Some of the macro environment factors that can be used to understand the ConAgra Foods, Inc.-Stockholders' Equity casestudy better are - – digital marketing is dominated by two big players Facebook and Google, talent flight as more people leaving formal jobs, increasing inequality as vast percentage of new income is going to the top 1%, competitive advantages are harder to sustain because of technology dispersion, there is increasing trade war between United States & China, increasing energy prices, challanges to central banks by blockchain based private currencies, customer relationship management is fast transforming because of increasing concerns over data privacy, increasing transportation and logistics costs, etc



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Introduction to SWOT Analysis of ConAgra Foods, Inc.-Stockholders' Equity


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in ConAgra Foods, Inc.-Stockholders' Equity case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Conagra Stockholders, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Conagra Stockholders operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of ConAgra Foods, Inc.-Stockholders' Equity can be done for the following purposes –
1. Strategic planning using facts provided in ConAgra Foods, Inc.-Stockholders' Equity case study
2. Improving business portfolio management of Conagra Stockholders
3. Assessing feasibility of the new initiative in Finance & Accounting field.
4. Making a Finance & Accounting topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Conagra Stockholders




Strengths ConAgra Foods, Inc.-Stockholders' Equity | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Conagra Stockholders in ConAgra Foods, Inc.-Stockholders' Equity Harvard Business Review case study are -

Strong track record of project management

– Conagra Stockholders is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Ability to lead change in Finance & Accounting field

– Conagra Stockholders is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Conagra Stockholders in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Organizational Resilience of Conagra Stockholders

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Conagra Stockholders does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Successful track record of launching new products

– Conagra Stockholders has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Conagra Stockholders has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Cross disciplinary teams

– Horizontal connected teams at the Conagra Stockholders are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Operational resilience

– The operational resilience strategy in the ConAgra Foods, Inc.-Stockholders' Equity Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Training and development

– Conagra Stockholders has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in ConAgra Foods, Inc.-Stockholders' Equity Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Diverse revenue streams

– Conagra Stockholders is present in almost all the verticals within the industry. This has provided firm in ConAgra Foods, Inc.-Stockholders' Equity case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

High switching costs

– The high switching costs that Conagra Stockholders has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Digital Transformation in Finance & Accounting segment

- digital transformation varies from industry to industry. For Conagra Stockholders digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Conagra Stockholders has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Effective Research and Development (R&D)

– Conagra Stockholders has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study ConAgra Foods, Inc.-Stockholders' Equity - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Innovation driven organization

– Conagra Stockholders is one of the most innovative firm in sector. Manager in ConAgra Foods, Inc.-Stockholders' Equity Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.






Weaknesses ConAgra Foods, Inc.-Stockholders' Equity | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of ConAgra Foods, Inc.-Stockholders' Equity are -

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Conagra Stockholders is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study ConAgra Foods, Inc.-Stockholders' Equity can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study ConAgra Foods, Inc.-Stockholders' Equity, is just above the industry average. Conagra Stockholders needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Increasing silos among functional specialists

– The organizational structure of Conagra Stockholders is dominated by functional specialists. It is not different from other players in the Finance & Accounting segment. Conagra Stockholders needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Conagra Stockholders to focus more on services rather than just following the product oriented approach.

Slow to strategic competitive environment developments

– As ConAgra Foods, Inc.-Stockholders' Equity HBR case study mentions - Conagra Stockholders takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Aligning sales with marketing

– It come across in the case study ConAgra Foods, Inc.-Stockholders' Equity that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case ConAgra Foods, Inc.-Stockholders' Equity can leverage the sales team experience to cultivate customer relationships as Conagra Stockholders is planning to shift buying processes online.

Low market penetration in new markets

– Outside its home market of Conagra Stockholders, firm in the HBR case study ConAgra Foods, Inc.-Stockholders' Equity needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Lack of clear differentiation of Conagra Stockholders products

– To increase the profitability and margins on the products, Conagra Stockholders needs to provide more differentiated products than what it is currently offering in the marketplace.

Skills based hiring

– The stress on hiring functional specialists at Conagra Stockholders has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Interest costs

– Compare to the competition, Conagra Stockholders has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

High cash cycle compare to competitors

Conagra Stockholders has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

No frontier risks strategy

– After analyzing the HBR case study ConAgra Foods, Inc.-Stockholders' Equity, it seems that company is thinking about the frontier risks that can impact Finance & Accounting strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.




Opportunities ConAgra Foods, Inc.-Stockholders' Equity | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study ConAgra Foods, Inc.-Stockholders' Equity are -

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Conagra Stockholders can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Conagra Stockholders can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Building a culture of innovation

– managers at Conagra Stockholders can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Finance & Accounting segment.

Loyalty marketing

– Conagra Stockholders has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Developing new processes and practices

– Conagra Stockholders can develop new processes and procedures in Finance & Accounting industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Conagra Stockholders to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Buying journey improvements

– Conagra Stockholders can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. ConAgra Foods, Inc.-Stockholders' Equity suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Conagra Stockholders to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Conagra Stockholders to hire the very best people irrespective of their geographical location.

Leveraging digital technologies

– Conagra Stockholders can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Creating value in data economy

– The success of analytics program of Conagra Stockholders has opened avenues for new revenue streams for the organization in the industry. This can help Conagra Stockholders to build a more holistic ecosystem as suggested in the ConAgra Foods, Inc.-Stockholders' Equity case study. Conagra Stockholders can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Conagra Stockholders can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Conagra Stockholders in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Finance & Accounting segment, and it will provide faster access to the consumers.

Manufacturing automation

– Conagra Stockholders can use the latest technology developments to improve its manufacturing and designing process in Finance & Accounting segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.




Threats ConAgra Foods, Inc.-Stockholders' Equity External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study ConAgra Foods, Inc.-Stockholders' Equity are -

Environmental challenges

– Conagra Stockholders needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Conagra Stockholders can take advantage of this fund but it will also bring new competitors in the Finance & Accounting industry.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Conagra Stockholders business can come under increasing regulations regarding data privacy, data security, etc.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Conagra Stockholders will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

High dependence on third party suppliers

– Conagra Stockholders high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Regulatory challenges

– Conagra Stockholders needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Finance & Accounting industry regulations.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Conagra Stockholders in the Finance & Accounting industry. The Finance & Accounting industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Increasing wage structure of Conagra Stockholders

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Conagra Stockholders.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Conagra Stockholders with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Technology acceleration in Forth Industrial Revolution

– Conagra Stockholders has witnessed rapid integration of technology during Covid-19 in the Finance & Accounting industry. As one of the leading players in the industry, Conagra Stockholders needs to keep up with the evolution of technology in the Finance & Accounting sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Conagra Stockholders can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study ConAgra Foods, Inc.-Stockholders' Equity .

Consumer confidence and its impact on Conagra Stockholders demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study ConAgra Foods, Inc.-Stockholders' Equity, Conagra Stockholders may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Finance & Accounting .




Weighted SWOT Analysis of ConAgra Foods, Inc.-Stockholders' Equity Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study ConAgra Foods, Inc.-Stockholders' Equity needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study ConAgra Foods, Inc.-Stockholders' Equity is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study ConAgra Foods, Inc.-Stockholders' Equity is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of ConAgra Foods, Inc.-Stockholders' Equity is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Conagra Stockholders needs to make to build a sustainable competitive advantage.



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