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The Green and Healthy Homes Initiative (GHHI) SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of The Green and Healthy Homes Initiative (GHHI)


Ruth Ann Norton, executive director of the National Coalition to End Childhood Lead Poisoning (CECLP), founded the Green & Healthy Homes Initiative (GHHI) in order to leverage newly available federal funds from the American Recovery and Reinvestment Act of 2009 (ARRA) for weatherizing low-income housing. Unfortunately, by June 2011, the ARRA funding was winding down, and Norton was looking for other, sustainable sources of financing to keep the GHHI program alive.

Authors :: Monica Wang, Nancy M. Kane

Topics :: Organizational Development

Tags :: Innovation, Project management, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "The Green and Healthy Homes Initiative (GHHI)" written by Monica Wang, Nancy M. Kane includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Ghhi Arra facing as an external strategic factors. Some of the topics covered in The Green and Healthy Homes Initiative (GHHI) case study are - Strategic Management Strategies, Innovation, Project management and Organizational Development.


Some of the macro environment factors that can be used to understand the The Green and Healthy Homes Initiative (GHHI) casestudy better are - – challanges to central banks by blockchain based private currencies, increasing commodity prices, increasing inequality as vast percentage of new income is going to the top 1%, there is increasing trade war between United States & China, central banks are concerned over increasing inflation, technology disruption, wage bills are increasing, increasing energy prices, increasing government debt because of Covid-19 spendings, etc



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Introduction to SWOT Analysis of The Green and Healthy Homes Initiative (GHHI)


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in The Green and Healthy Homes Initiative (GHHI) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Ghhi Arra, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Ghhi Arra operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of The Green and Healthy Homes Initiative (GHHI) can be done for the following purposes –
1. Strategic planning using facts provided in The Green and Healthy Homes Initiative (GHHI) case study
2. Improving business portfolio management of Ghhi Arra
3. Assessing feasibility of the new initiative in Organizational Development field.
4. Making a Organizational Development topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Ghhi Arra




Strengths The Green and Healthy Homes Initiative (GHHI) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Ghhi Arra in The Green and Healthy Homes Initiative (GHHI) Harvard Business Review case study are -

Ability to lead change in Organizational Development field

– Ghhi Arra is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Ghhi Arra in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Learning organization

- Ghhi Arra is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Ghhi Arra is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in The Green and Healthy Homes Initiative (GHHI) Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Superior customer experience

– The customer experience strategy of Ghhi Arra in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Ability to recruit top talent

– Ghhi Arra is one of the leading recruiters in the industry. Managers in the The Green and Healthy Homes Initiative (GHHI) are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Training and development

– Ghhi Arra has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in The Green and Healthy Homes Initiative (GHHI) Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Operational resilience

– The operational resilience strategy in the The Green and Healthy Homes Initiative (GHHI) Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Organizational Resilience of Ghhi Arra

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Ghhi Arra does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Innovation driven organization

– Ghhi Arra is one of the most innovative firm in sector. Manager in The Green and Healthy Homes Initiative (GHHI) Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Successful track record of launching new products

– Ghhi Arra has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Ghhi Arra has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Sustainable margins compare to other players in Organizational Development industry

– The Green and Healthy Homes Initiative (GHHI) firm has clearly differentiated products in the market place. This has enabled Ghhi Arra to fetch slight price premium compare to the competitors in the Organizational Development industry. The sustainable margins have also helped Ghhi Arra to invest into research and development (R&D) and innovation.

Cross disciplinary teams

– Horizontal connected teams at the Ghhi Arra are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Strong track record of project management

– Ghhi Arra is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.






Weaknesses The Green and Healthy Homes Initiative (GHHI) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of The Green and Healthy Homes Initiative (GHHI) are -

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Ghhi Arra is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study The Green and Healthy Homes Initiative (GHHI) can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Low market penetration in new markets

– Outside its home market of Ghhi Arra, firm in the HBR case study The Green and Healthy Homes Initiative (GHHI) needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Workers concerns about automation

– As automation is fast increasing in the segment, Ghhi Arra needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Aligning sales with marketing

– It come across in the case study The Green and Healthy Homes Initiative (GHHI) that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case The Green and Healthy Homes Initiative (GHHI) can leverage the sales team experience to cultivate customer relationships as Ghhi Arra is planning to shift buying processes online.

Slow decision making process

– As mentioned earlier in the report, Ghhi Arra has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Ghhi Arra even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Skills based hiring

– The stress on hiring functional specialists at Ghhi Arra has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Ghhi Arra supply chain. Even after few cautionary changes mentioned in the HBR case study - The Green and Healthy Homes Initiative (GHHI), it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Ghhi Arra vulnerable to further global disruptions in South East Asia.

Products dominated business model

– Even though Ghhi Arra has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - The Green and Healthy Homes Initiative (GHHI) should strive to include more intangible value offerings along with its core products and services.

Need for greater diversity

– Ghhi Arra has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study The Green and Healthy Homes Initiative (GHHI), in the dynamic environment Ghhi Arra has struggled to respond to the nimble upstart competition. Ghhi Arra has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

High operating costs

– Compare to the competitors, firm in the HBR case study The Green and Healthy Homes Initiative (GHHI) has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Ghhi Arra 's lucrative customers.




Opportunities The Green and Healthy Homes Initiative (GHHI) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study The Green and Healthy Homes Initiative (GHHI) are -

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Ghhi Arra can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, The Green and Healthy Homes Initiative (GHHI), to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Ghhi Arra can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Manufacturing automation

– Ghhi Arra can use the latest technology developments to improve its manufacturing and designing process in Organizational Development segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Leveraging digital technologies

– Ghhi Arra can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Learning at scale

– Online learning technologies has now opened space for Ghhi Arra to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Loyalty marketing

– Ghhi Arra has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Ghhi Arra in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Organizational Development segment, and it will provide faster access to the consumers.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Ghhi Arra to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Ghhi Arra to hire the very best people irrespective of their geographical location.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Ghhi Arra can use these opportunities to build new business models that can help the communities that Ghhi Arra operates in. Secondly it can use opportunities from government spending in Organizational Development sector.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Ghhi Arra to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Creating value in data economy

– The success of analytics program of Ghhi Arra has opened avenues for new revenue streams for the organization in the industry. This can help Ghhi Arra to build a more holistic ecosystem as suggested in the The Green and Healthy Homes Initiative (GHHI) case study. Ghhi Arra can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Better consumer reach

– The expansion of the 5G network will help Ghhi Arra to increase its market reach. Ghhi Arra will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Ghhi Arra is facing challenges because of the dominance of functional experts in the organization. The Green and Healthy Homes Initiative (GHHI) case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.




Threats The Green and Healthy Homes Initiative (GHHI) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study The Green and Healthy Homes Initiative (GHHI) are -

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Ghhi Arra business can come under increasing regulations regarding data privacy, data security, etc.

Stagnating economy with rate increase

– Ghhi Arra can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Ghhi Arra with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

High dependence on third party suppliers

– Ghhi Arra high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Ghhi Arra needs to understand the core reasons impacting the Organizational Development industry. This will help it in building a better workplace.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Ghhi Arra in the Organizational Development industry. The Organizational Development industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Ghhi Arra can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study The Green and Healthy Homes Initiative (GHHI) .

Shortening product life cycle

– it is one of the major threat that Ghhi Arra is facing in Organizational Development sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Regulatory challenges

– Ghhi Arra needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Organizational Development industry regulations.

Technology acceleration in Forth Industrial Revolution

– Ghhi Arra has witnessed rapid integration of technology during Covid-19 in the Organizational Development industry. As one of the leading players in the industry, Ghhi Arra needs to keep up with the evolution of technology in the Organizational Development sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study The Green and Healthy Homes Initiative (GHHI), Ghhi Arra may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Organizational Development .

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Ghhi Arra in the Organizational Development sector and impact the bottomline of the organization.




Weighted SWOT Analysis of The Green and Healthy Homes Initiative (GHHI) Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study The Green and Healthy Homes Initiative (GHHI) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study The Green and Healthy Homes Initiative (GHHI) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study The Green and Healthy Homes Initiative (GHHI) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of The Green and Healthy Homes Initiative (GHHI) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Ghhi Arra needs to make to build a sustainable competitive advantage.



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