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The Green and Healthy Homes Initiative (GHHI) SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of The Green and Healthy Homes Initiative (GHHI)


Ruth Ann Norton, executive director of the National Coalition to End Childhood Lead Poisoning (CECLP), founded the Green & Healthy Homes Initiative (GHHI) in order to leverage newly available federal funds from the American Recovery and Reinvestment Act of 2009 (ARRA) for weatherizing low-income housing. Unfortunately, by June 2011, the ARRA funding was winding down, and Norton was looking for other, sustainable sources of financing to keep the GHHI program alive.

Authors :: Monica Wang, Nancy M. Kane

Topics :: Organizational Development

Tags :: Innovation, Project management, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "The Green and Healthy Homes Initiative (GHHI)" written by Monica Wang, Nancy M. Kane includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Ghhi Arra facing as an external strategic factors. Some of the topics covered in The Green and Healthy Homes Initiative (GHHI) case study are - Strategic Management Strategies, Innovation, Project management and Organizational Development.


Some of the macro environment factors that can be used to understand the The Green and Healthy Homes Initiative (GHHI) casestudy better are - – there is backlash against globalization, increasing commodity prices, increasing transportation and logistics costs, central banks are concerned over increasing inflation, increasing inequality as vast percentage of new income is going to the top 1%, geopolitical disruptions, wage bills are increasing, competitive advantages are harder to sustain because of technology dispersion, increasing household debt because of falling income levels, etc



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Introduction to SWOT Analysis of The Green and Healthy Homes Initiative (GHHI)


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in The Green and Healthy Homes Initiative (GHHI) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Ghhi Arra, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Ghhi Arra operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of The Green and Healthy Homes Initiative (GHHI) can be done for the following purposes –
1. Strategic planning using facts provided in The Green and Healthy Homes Initiative (GHHI) case study
2. Improving business portfolio management of Ghhi Arra
3. Assessing feasibility of the new initiative in Organizational Development field.
4. Making a Organizational Development topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Ghhi Arra




Strengths The Green and Healthy Homes Initiative (GHHI) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Ghhi Arra in The Green and Healthy Homes Initiative (GHHI) Harvard Business Review case study are -

Sustainable margins compare to other players in Organizational Development industry

– The Green and Healthy Homes Initiative (GHHI) firm has clearly differentiated products in the market place. This has enabled Ghhi Arra to fetch slight price premium compare to the competitors in the Organizational Development industry. The sustainable margins have also helped Ghhi Arra to invest into research and development (R&D) and innovation.

Innovation driven organization

– Ghhi Arra is one of the most innovative firm in sector. Manager in The Green and Healthy Homes Initiative (GHHI) Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Diverse revenue streams

– Ghhi Arra is present in almost all the verticals within the industry. This has provided firm in The Green and Healthy Homes Initiative (GHHI) case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Successful track record of launching new products

– Ghhi Arra has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Ghhi Arra has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

High brand equity

– Ghhi Arra has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Ghhi Arra to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Superior customer experience

– The customer experience strategy of Ghhi Arra in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Learning organization

- Ghhi Arra is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Ghhi Arra is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in The Green and Healthy Homes Initiative (GHHI) Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Cross disciplinary teams

– Horizontal connected teams at the Ghhi Arra are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

High switching costs

– The high switching costs that Ghhi Arra has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Organizational Resilience of Ghhi Arra

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Ghhi Arra does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Ability to recruit top talent

– Ghhi Arra is one of the leading recruiters in the industry. Managers in the The Green and Healthy Homes Initiative (GHHI) are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Highly skilled collaborators

– Ghhi Arra has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in The Green and Healthy Homes Initiative (GHHI) HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.






Weaknesses The Green and Healthy Homes Initiative (GHHI) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of The Green and Healthy Homes Initiative (GHHI) are -

Interest costs

– Compare to the competition, Ghhi Arra has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Low market penetration in new markets

– Outside its home market of Ghhi Arra, firm in the HBR case study The Green and Healthy Homes Initiative (GHHI) needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Slow to strategic competitive environment developments

– As The Green and Healthy Homes Initiative (GHHI) HBR case study mentions - Ghhi Arra takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the The Green and Healthy Homes Initiative (GHHI) HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Ghhi Arra has relatively successful track record of launching new products.

High cash cycle compare to competitors

Ghhi Arra has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Ghhi Arra supply chain. Even after few cautionary changes mentioned in the HBR case study - The Green and Healthy Homes Initiative (GHHI), it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Ghhi Arra vulnerable to further global disruptions in South East Asia.

Capital Spending Reduction

– Even during the low interest decade, Ghhi Arra has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study The Green and Healthy Homes Initiative (GHHI), is just above the industry average. Ghhi Arra needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Products dominated business model

– Even though Ghhi Arra has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - The Green and Healthy Homes Initiative (GHHI) should strive to include more intangible value offerings along with its core products and services.

Increasing silos among functional specialists

– The organizational structure of Ghhi Arra is dominated by functional specialists. It is not different from other players in the Organizational Development segment. Ghhi Arra needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Ghhi Arra to focus more on services rather than just following the product oriented approach.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Ghhi Arra is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study The Green and Healthy Homes Initiative (GHHI) can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.




Opportunities The Green and Healthy Homes Initiative (GHHI) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study The Green and Healthy Homes Initiative (GHHI) are -

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Organizational Development industry, but it has also influenced the consumer preferences. Ghhi Arra can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Ghhi Arra in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Organizational Development segment, and it will provide faster access to the consumers.

Manufacturing automation

– Ghhi Arra can use the latest technology developments to improve its manufacturing and designing process in Organizational Development segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Building a culture of innovation

– managers at Ghhi Arra can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Organizational Development segment.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Ghhi Arra can use these opportunities to build new business models that can help the communities that Ghhi Arra operates in. Secondly it can use opportunities from government spending in Organizational Development sector.

Creating value in data economy

– The success of analytics program of Ghhi Arra has opened avenues for new revenue streams for the organization in the industry. This can help Ghhi Arra to build a more holistic ecosystem as suggested in the The Green and Healthy Homes Initiative (GHHI) case study. Ghhi Arra can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Ghhi Arra in the consumer business. Now Ghhi Arra can target international markets with far fewer capital restrictions requirements than the existing system.

Developing new processes and practices

– Ghhi Arra can develop new processes and procedures in Organizational Development industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Leveraging digital technologies

– Ghhi Arra can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Ghhi Arra can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Ghhi Arra can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Loyalty marketing

– Ghhi Arra has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Learning at scale

– Online learning technologies has now opened space for Ghhi Arra to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.




Threats The Green and Healthy Homes Initiative (GHHI) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study The Green and Healthy Homes Initiative (GHHI) are -

Increasing wage structure of Ghhi Arra

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Ghhi Arra.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Ghhi Arra business can come under increasing regulations regarding data privacy, data security, etc.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Regulatory challenges

– Ghhi Arra needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Organizational Development industry regulations.

Shortening product life cycle

– it is one of the major threat that Ghhi Arra is facing in Organizational Development sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Easy access to finance

– Easy access to finance in Organizational Development field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Ghhi Arra can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Environmental challenges

– Ghhi Arra needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Ghhi Arra can take advantage of this fund but it will also bring new competitors in the Organizational Development industry.

High dependence on third party suppliers

– Ghhi Arra high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study The Green and Healthy Homes Initiative (GHHI), Ghhi Arra may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Organizational Development .

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Ghhi Arra.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Ghhi Arra can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study The Green and Healthy Homes Initiative (GHHI) .

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Ghhi Arra in the Organizational Development sector and impact the bottomline of the organization.

Technology acceleration in Forth Industrial Revolution

– Ghhi Arra has witnessed rapid integration of technology during Covid-19 in the Organizational Development industry. As one of the leading players in the industry, Ghhi Arra needs to keep up with the evolution of technology in the Organizational Development sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.




Weighted SWOT Analysis of The Green and Healthy Homes Initiative (GHHI) Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study The Green and Healthy Homes Initiative (GHHI) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study The Green and Healthy Homes Initiative (GHHI) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study The Green and Healthy Homes Initiative (GHHI) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of The Green and Healthy Homes Initiative (GHHI) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Ghhi Arra needs to make to build a sustainable competitive advantage.



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