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Spain: Can the House Resist the Storm? SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Spain: Can the House Resist the Storm?


On September 16, 2008, President Rodriguez Zapatero recognized the severity of Spain's macroeconomic situation and clearly pointed to the culprit in front of the Spanish Congress: "Let nobody doubt it; there is already a wide consensus about the origin of the crisis: [It is] in the U.S. and its subprime mortgages." During the last eight years, Spain had gone through a phenomenal expansion that has had many important ingredients: immigration, housing boom, banking and financial market regulation, current account deficit, and productivity growth. This case analyzes how they interacted during the period 2000-2007 and what drove the Spanish recession in 2008.

Authors :: Diego Comin

Topics :: Organizational Development

Tags :: Financial management, Growth strategy, Productivity, Recession, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Spain: Can the House Resist the Storm?" written by Diego Comin includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Spain Zapatero facing as an external strategic factors. Some of the topics covered in Spain: Can the House Resist the Storm? case study are - Strategic Management Strategies, Financial management, Growth strategy, Productivity, Recession and Organizational Development.


Some of the macro environment factors that can be used to understand the Spain: Can the House Resist the Storm? casestudy better are - – competitive advantages are harder to sustain because of technology dispersion, challanges to central banks by blockchain based private currencies, increasing transportation and logistics costs, increasing energy prices, cloud computing is disrupting traditional business models, banking and financial system is disrupted by Bitcoin and other crypto currencies, customer relationship management is fast transforming because of increasing concerns over data privacy, geopolitical disruptions, there is increasing trade war between United States & China, etc



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Introduction to SWOT Analysis of Spain: Can the House Resist the Storm?


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Spain: Can the House Resist the Storm? case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Spain Zapatero, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Spain Zapatero operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Spain: Can the House Resist the Storm? can be done for the following purposes –
1. Strategic planning using facts provided in Spain: Can the House Resist the Storm? case study
2. Improving business portfolio management of Spain Zapatero
3. Assessing feasibility of the new initiative in Organizational Development field.
4. Making a Organizational Development topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Spain Zapatero




Strengths Spain: Can the House Resist the Storm? | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Spain Zapatero in Spain: Can the House Resist the Storm? Harvard Business Review case study are -

Sustainable margins compare to other players in Organizational Development industry

– Spain: Can the House Resist the Storm? firm has clearly differentiated products in the market place. This has enabled Spain Zapatero to fetch slight price premium compare to the competitors in the Organizational Development industry. The sustainable margins have also helped Spain Zapatero to invest into research and development (R&D) and innovation.

Diverse revenue streams

– Spain Zapatero is present in almost all the verticals within the industry. This has provided firm in Spain: Can the House Resist the Storm? case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Innovation driven organization

– Spain Zapatero is one of the most innovative firm in sector. Manager in Spain: Can the House Resist the Storm? Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Ability to lead change in Organizational Development field

– Spain Zapatero is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Spain Zapatero in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Analytics focus

– Spain Zapatero is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Diego Comin can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Superior customer experience

– The customer experience strategy of Spain Zapatero in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Ability to recruit top talent

– Spain Zapatero is one of the leading recruiters in the industry. Managers in the Spain: Can the House Resist the Storm? are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Effective Research and Development (R&D)

– Spain Zapatero has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Spain: Can the House Resist the Storm? - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Digital Transformation in Organizational Development segment

- digital transformation varies from industry to industry. For Spain Zapatero digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Spain Zapatero has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Cross disciplinary teams

– Horizontal connected teams at the Spain Zapatero are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

High switching costs

– The high switching costs that Spain Zapatero has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Learning organization

- Spain Zapatero is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Spain Zapatero is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Spain: Can the House Resist the Storm? Harvard Business Review case study emphasize – knowledge, initiative, and innovation.






Weaknesses Spain: Can the House Resist the Storm? | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Spain: Can the House Resist the Storm? are -

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Spain: Can the House Resist the Storm?, it seems that the employees of Spain Zapatero don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

No frontier risks strategy

– After analyzing the HBR case study Spain: Can the House Resist the Storm?, it seems that company is thinking about the frontier risks that can impact Organizational Development strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

High cash cycle compare to competitors

Spain Zapatero has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

High bargaining power of channel partners

– Because of the regulatory requirements, Diego Comin suggests that, Spain Zapatero is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Low market penetration in new markets

– Outside its home market of Spain Zapatero, firm in the HBR case study Spain: Can the House Resist the Storm? needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Interest costs

– Compare to the competition, Spain Zapatero has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Products dominated business model

– Even though Spain Zapatero has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Spain: Can the House Resist the Storm? should strive to include more intangible value offerings along with its core products and services.

Skills based hiring

– The stress on hiring functional specialists at Spain Zapatero has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Spain: Can the House Resist the Storm? HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Spain Zapatero has relatively successful track record of launching new products.

Aligning sales with marketing

– It come across in the case study Spain: Can the House Resist the Storm? that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Spain: Can the House Resist the Storm? can leverage the sales team experience to cultivate customer relationships as Spain Zapatero is planning to shift buying processes online.

Increasing silos among functional specialists

– The organizational structure of Spain Zapatero is dominated by functional specialists. It is not different from other players in the Organizational Development segment. Spain Zapatero needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Spain Zapatero to focus more on services rather than just following the product oriented approach.




Opportunities Spain: Can the House Resist the Storm? | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Spain: Can the House Resist the Storm? are -

Lowering marketing communication costs

– 5G expansion will open new opportunities for Spain Zapatero in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Organizational Development segment, and it will provide faster access to the consumers.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Organizational Development industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Spain Zapatero can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Spain Zapatero can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Creating value in data economy

– The success of analytics program of Spain Zapatero has opened avenues for new revenue streams for the organization in the industry. This can help Spain Zapatero to build a more holistic ecosystem as suggested in the Spain: Can the House Resist the Storm? case study. Spain Zapatero can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Loyalty marketing

– Spain Zapatero has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Spain Zapatero is facing challenges because of the dominance of functional experts in the organization. Spain: Can the House Resist the Storm? case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Spain Zapatero in the consumer business. Now Spain Zapatero can target international markets with far fewer capital restrictions requirements than the existing system.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Spain Zapatero can use these opportunities to build new business models that can help the communities that Spain Zapatero operates in. Secondly it can use opportunities from government spending in Organizational Development sector.

Low interest rates

– Even though inflation is raising its head in most developed economies, Spain Zapatero can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Spain Zapatero to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Spain Zapatero to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Spain Zapatero to hire the very best people irrespective of their geographical location.

Better consumer reach

– The expansion of the 5G network will help Spain Zapatero to increase its market reach. Spain Zapatero will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Spain Zapatero can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Developing new processes and practices

– Spain Zapatero can develop new processes and procedures in Organizational Development industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.




Threats Spain: Can the House Resist the Storm? External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Spain: Can the House Resist the Storm? are -

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Spain Zapatero business can come under increasing regulations regarding data privacy, data security, etc.

Easy access to finance

– Easy access to finance in Organizational Development field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Spain Zapatero can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Spain Zapatero in the Organizational Development industry. The Organizational Development industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Consumer confidence and its impact on Spain Zapatero demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Spain: Can the House Resist the Storm?, Spain Zapatero may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Organizational Development .

Increasing wage structure of Spain Zapatero

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Spain Zapatero.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Spain Zapatero.

Environmental challenges

– Spain Zapatero needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Spain Zapatero can take advantage of this fund but it will also bring new competitors in the Organizational Development industry.

Regulatory challenges

– Spain Zapatero needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Organizational Development industry regulations.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Spain Zapatero needs to understand the core reasons impacting the Organizational Development industry. This will help it in building a better workplace.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Spain Zapatero in the Organizational Development sector and impact the bottomline of the organization.

Stagnating economy with rate increase

– Spain Zapatero can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.




Weighted SWOT Analysis of Spain: Can the House Resist the Storm? Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Spain: Can the House Resist the Storm? needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Spain: Can the House Resist the Storm? is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Spain: Can the House Resist the Storm? is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Spain: Can the House Resist the Storm? is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Spain Zapatero needs to make to build a sustainable competitive advantage.



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