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Arbor Days: Trumann Landscaping and Accion USA SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Arbor Days: Trumann Landscaping and Accion USA


ACCION USA was a nonprofit organization that began operations in 1991 to provide financing to small businesses that did not have access to traditional sources of credit. In this case, Sarah Gomez, a risk analyst and senior consultant for AUSA, has to evaluate a potential client: Trumann Landscaping.

Authors :: Gregory B Fairchild, , Natalie Race

Topics :: Innovation & Entrepreneurship

Tags :: Innovation, Risk management, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Arbor Days: Trumann Landscaping and Accion USA" written by Gregory B Fairchild, , Natalie Race includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Trumann Accion facing as an external strategic factors. Some of the topics covered in Arbor Days: Trumann Landscaping and Accion USA case study are - Strategic Management Strategies, Innovation, Risk management and Innovation & Entrepreneurship.


Some of the macro environment factors that can be used to understand the Arbor Days: Trumann Landscaping and Accion USA casestudy better are - – there is backlash against globalization, technology disruption, digital marketing is dominated by two big players Facebook and Google, competitive advantages are harder to sustain because of technology dispersion, talent flight as more people leaving formal jobs, increasing household debt because of falling income levels, banking and financial system is disrupted by Bitcoin and other crypto currencies, geopolitical disruptions, increasing inequality as vast percentage of new income is going to the top 1%, etc



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Introduction to SWOT Analysis of Arbor Days: Trumann Landscaping and Accion USA


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Arbor Days: Trumann Landscaping and Accion USA case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Trumann Accion, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Trumann Accion operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Arbor Days: Trumann Landscaping and Accion USA can be done for the following purposes –
1. Strategic planning using facts provided in Arbor Days: Trumann Landscaping and Accion USA case study
2. Improving business portfolio management of Trumann Accion
3. Assessing feasibility of the new initiative in Innovation & Entrepreneurship field.
4. Making a Innovation & Entrepreneurship topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Trumann Accion




Strengths Arbor Days: Trumann Landscaping and Accion USA | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Trumann Accion in Arbor Days: Trumann Landscaping and Accion USA Harvard Business Review case study are -

Low bargaining power of suppliers

– Suppliers of Trumann Accion in the sector have low bargaining power. Arbor Days: Trumann Landscaping and Accion USA has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Trumann Accion to manage not only supply disruptions but also source products at highly competitive prices.

Analytics focus

– Trumann Accion is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Gregory B Fairchild, , Natalie Race can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

High brand equity

– Trumann Accion has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Trumann Accion to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Learning organization

- Trumann Accion is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Trumann Accion is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Arbor Days: Trumann Landscaping and Accion USA Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

High switching costs

– The high switching costs that Trumann Accion has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Ability to recruit top talent

– Trumann Accion is one of the leading recruiters in the industry. Managers in the Arbor Days: Trumann Landscaping and Accion USA are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Successful track record of launching new products

– Trumann Accion has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Trumann Accion has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Diverse revenue streams

– Trumann Accion is present in almost all the verticals within the industry. This has provided firm in Arbor Days: Trumann Landscaping and Accion USA case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Effective Research and Development (R&D)

– Trumann Accion has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Arbor Days: Trumann Landscaping and Accion USA - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Ability to lead change in Innovation & Entrepreneurship field

– Trumann Accion is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Trumann Accion in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Operational resilience

– The operational resilience strategy in the Arbor Days: Trumann Landscaping and Accion USA Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Organizational Resilience of Trumann Accion

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Trumann Accion does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.






Weaknesses Arbor Days: Trumann Landscaping and Accion USA | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Arbor Days: Trumann Landscaping and Accion USA are -

Slow decision making process

– As mentioned earlier in the report, Trumann Accion has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Trumann Accion even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

High bargaining power of channel partners

– Because of the regulatory requirements, Gregory B Fairchild, , Natalie Race suggests that, Trumann Accion is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Low market penetration in new markets

– Outside its home market of Trumann Accion, firm in the HBR case study Arbor Days: Trumann Landscaping and Accion USA needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Products dominated business model

– Even though Trumann Accion has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Arbor Days: Trumann Landscaping and Accion USA should strive to include more intangible value offerings along with its core products and services.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Arbor Days: Trumann Landscaping and Accion USA HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Trumann Accion has relatively successful track record of launching new products.

No frontier risks strategy

– After analyzing the HBR case study Arbor Days: Trumann Landscaping and Accion USA, it seems that company is thinking about the frontier risks that can impact Innovation & Entrepreneurship strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Skills based hiring

– The stress on hiring functional specialists at Trumann Accion has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Workers concerns about automation

– As automation is fast increasing in the segment, Trumann Accion needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Trumann Accion is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Arbor Days: Trumann Landscaping and Accion USA can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Trumann Accion supply chain. Even after few cautionary changes mentioned in the HBR case study - Arbor Days: Trumann Landscaping and Accion USA, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Trumann Accion vulnerable to further global disruptions in South East Asia.

Lack of clear differentiation of Trumann Accion products

– To increase the profitability and margins on the products, Trumann Accion needs to provide more differentiated products than what it is currently offering in the marketplace.




Opportunities Arbor Days: Trumann Landscaping and Accion USA | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Arbor Days: Trumann Landscaping and Accion USA are -

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Trumann Accion can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Trumann Accion to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Trumann Accion to hire the very best people irrespective of their geographical location.

Using analytics as competitive advantage

– Trumann Accion has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Arbor Days: Trumann Landscaping and Accion USA - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Trumann Accion to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Trumann Accion in the consumer business. Now Trumann Accion can target international markets with far fewer capital restrictions requirements than the existing system.

Creating value in data economy

– The success of analytics program of Trumann Accion has opened avenues for new revenue streams for the organization in the industry. This can help Trumann Accion to build a more holistic ecosystem as suggested in the Arbor Days: Trumann Landscaping and Accion USA case study. Trumann Accion can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Trumann Accion can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Arbor Days: Trumann Landscaping and Accion USA, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Developing new processes and practices

– Trumann Accion can develop new processes and procedures in Innovation & Entrepreneurship industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Innovation & Entrepreneurship industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Trumann Accion can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Trumann Accion can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Trumann Accion is facing challenges because of the dominance of functional experts in the organization. Arbor Days: Trumann Landscaping and Accion USA case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Trumann Accion can use these opportunities to build new business models that can help the communities that Trumann Accion operates in. Secondly it can use opportunities from government spending in Innovation & Entrepreneurship sector.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Trumann Accion can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Better consumer reach

– The expansion of the 5G network will help Trumann Accion to increase its market reach. Trumann Accion will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Trumann Accion to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.




Threats Arbor Days: Trumann Landscaping and Accion USA External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Arbor Days: Trumann Landscaping and Accion USA are -

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Trumann Accion business can come under increasing regulations regarding data privacy, data security, etc.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Trumann Accion in the Innovation & Entrepreneurship industry. The Innovation & Entrepreneurship industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Arbor Days: Trumann Landscaping and Accion USA, Trumann Accion may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Innovation & Entrepreneurship .

Regulatory challenges

– Trumann Accion needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Innovation & Entrepreneurship industry regulations.

Stagnating economy with rate increase

– Trumann Accion can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Shortening product life cycle

– it is one of the major threat that Trumann Accion is facing in Innovation & Entrepreneurship sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Increasing wage structure of Trumann Accion

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Trumann Accion.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Trumann Accion.

Technology acceleration in Forth Industrial Revolution

– Trumann Accion has witnessed rapid integration of technology during Covid-19 in the Innovation & Entrepreneurship industry. As one of the leading players in the industry, Trumann Accion needs to keep up with the evolution of technology in the Innovation & Entrepreneurship sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Trumann Accion with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Trumann Accion will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.




Weighted SWOT Analysis of Arbor Days: Trumann Landscaping and Accion USA Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Arbor Days: Trumann Landscaping and Accion USA needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Arbor Days: Trumann Landscaping and Accion USA is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Arbor Days: Trumann Landscaping and Accion USA is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Arbor Days: Trumann Landscaping and Accion USA is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Trumann Accion needs to make to build a sustainable competitive advantage.



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