Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
Organizational Development
Strategy / MBA Resources
Case Study SWOT Analysis Solution
Case Study Description of Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration
The (C) case, third in a series of five, characterizes the changes implemented in the Telegraph Media Group's editorial function as the group's senior management went about positioning the enterprise for a "giant stride in the media future." The case follows the (A) case, which laid out the case for change, and a follow-up (B) case, which described the editorial changes that necessary for the media group's transition from the 20th to the 21st century.
Swot Analysis of "Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration" written by Anirudh Dhebar includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Editorial Telegraph facing as an external strategic factors. Some of the topics covered in Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration case study are - Strategic Management Strategies, Change management, Competition, Customers, Leadership, Technology and Organizational Development.
Some of the macro environment factors that can be used to understand the Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration casestudy better are - – competitive advantages are harder to sustain because of technology dispersion, increasing transportation and logistics costs, geopolitical disruptions, there is increasing trade war between United States & China, customer relationship management is fast transforming because of increasing concerns over data privacy, increasing government debt because of Covid-19 spendings, increasing household debt because of falling income levels,
supply chains are disrupted by pandemic , increasing commodity prices, etc
Introduction to SWOT Analysis of Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Editorial Telegraph, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Editorial Telegraph operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration can be done for the following purposes –
1. Strategic planning using facts provided in Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration case study
2. Improving business portfolio management of Editorial Telegraph
3. Assessing feasibility of the new initiative in Organizational Development field.
4. Making a Organizational Development topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Editorial Telegraph
Strengths Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Editorial Telegraph in Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration Harvard Business Review case study are -
High brand equity
– Editorial Telegraph has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Editorial Telegraph to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Effective Research and Development (R&D)
– Editorial Telegraph has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.
Training and development
– Editorial Telegraph has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
Successful track record of launching new products
– Editorial Telegraph has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Editorial Telegraph has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.
Learning organization
- Editorial Telegraph is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Editorial Telegraph is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration Harvard Business Review case study emphasize – knowledge, initiative, and innovation.
Organizational Resilience of Editorial Telegraph
– The covid-19 pandemic has put organizational resilience at the centre of everthing that Editorial Telegraph does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Cross disciplinary teams
– Horizontal connected teams at the Editorial Telegraph are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.
Highly skilled collaborators
– Editorial Telegraph has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.
High switching costs
– The high switching costs that Editorial Telegraph has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.
Analytics focus
– Editorial Telegraph is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Anirudh Dhebar can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.
Ability to lead change in Organizational Development field
– Editorial Telegraph is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Editorial Telegraph in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.
Ability to recruit top talent
– Editorial Telegraph is one of the leading recruiters in the industry. Managers in the Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.
Weaknesses Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration are -
High cash cycle compare to competitors
Editorial Telegraph has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.
High operating costs
– Compare to the competitors, firm in the HBR case study Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Editorial Telegraph 's lucrative customers.
High dependence on star products
– The top 2 products and services of the firm as mentioned in the Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Editorial Telegraph has relatively successful track record of launching new products.
Skills based hiring
– The stress on hiring functional specialists at Editorial Telegraph has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.
Slow to harness new channels of communication
– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Editorial Telegraph is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.
Slow decision making process
– As mentioned earlier in the report, Editorial Telegraph has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Editorial Telegraph even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.
Slow to strategic competitive environment developments
– As Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration HBR case study mentions - Editorial Telegraph takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.
Lack of clear differentiation of Editorial Telegraph products
– To increase the profitability and margins on the products, Editorial Telegraph needs to provide more differentiated products than what it is currently offering in the marketplace.
Aligning sales with marketing
– It come across in the case study Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration can leverage the sales team experience to cultivate customer relationships as Editorial Telegraph is planning to shift buying processes online.
Ability to respond to the competition
– As the decision making is very deliberative, highlighted in the case study Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration, in the dynamic environment Editorial Telegraph has struggled to respond to the nimble upstart competition. Editorial Telegraph has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.
Low market penetration in new markets
– Outside its home market of Editorial Telegraph, firm in the HBR case study Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.
Opportunities Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration are -
Building a culture of innovation
– managers at Editorial Telegraph can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Organizational Development segment.
Buying journey improvements
– Editorial Telegraph can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Editorial Telegraph can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Remote work and new talent hiring opportunities
– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Editorial Telegraph to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Editorial Telegraph to hire the very best people irrespective of their geographical location.
Loyalty marketing
– Editorial Telegraph has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.
Low interest rates
– Even though inflation is raising its head in most developed economies, Editorial Telegraph can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.
Identify volunteer opportunities
– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Editorial Telegraph can explore opportunities that can attract volunteers and are consistent with its mission and vision.
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, Editorial Telegraph can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Reconfiguring business model
– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Editorial Telegraph to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.
Creating value in data economy
– The success of analytics program of Editorial Telegraph has opened avenues for new revenue streams for the organization in the industry. This can help Editorial Telegraph to build a more holistic ecosystem as suggested in the Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration case study. Editorial Telegraph can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.
Finding new ways to collaborate
– Covid-19 has not only transformed business models of companies in Organizational Development industry, but it has also influenced the consumer preferences. Editorial Telegraph can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.
Use of Bitcoin and other crypto currencies for transactions
– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Editorial Telegraph in the consumer business. Now Editorial Telegraph can target international markets with far fewer capital restrictions requirements than the existing system.
Better consumer reach
– The expansion of the 5G network will help Editorial Telegraph to increase its market reach. Editorial Telegraph will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.
Threats Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration are -
Consumer confidence and its impact on Editorial Telegraph demand
– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Editorial Telegraph.
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
Barriers of entry lowering
– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Editorial Telegraph with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.
Increasing wage structure of Editorial Telegraph
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Editorial Telegraph.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration, Editorial Telegraph may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Organizational Development .
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Editorial Telegraph needs to understand the core reasons impacting the Organizational Development industry. This will help it in building a better workplace.
Stagnating economy with rate increase
– Editorial Telegraph can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.
Technology acceleration in Forth Industrial Revolution
– Editorial Telegraph has witnessed rapid integration of technology during Covid-19 in the Organizational Development industry. As one of the leading players in the industry, Editorial Telegraph needs to keep up with the evolution of technology in the Organizational Development sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
New competition
– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Editorial Telegraph in the Organizational Development sector and impact the bottomline of the organization.
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Editorial Telegraph can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration .
Shortening product life cycle
– it is one of the major threat that Editorial Telegraph is facing in Organizational Development sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for Editorial Telegraph in the Organizational Development industry. The Organizational Development industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
Weighted SWOT Analysis of Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Telegraph Media Group: The Newspaper Is Dead, Long Live the... (C), Editorial Change - The Key Word Is Integration is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Editorial Telegraph needs to make to build a sustainable competitive advantage.
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