GE's Imagination Breakthroughs: The Evo Project, Video SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
Organizational Development
Strategy / MBA Resources
Case Study SWOT Analysis Solution
Case Study Description of GE's Imagination Breakthroughs: The Evo Project, Video
This video features interviews with case protagonists John Dineen, Brett Begole, and Pierre Compte expressing their views on the decision framed by the case. In a second part of the tape the protagonists describe what they decided to do. A third segment features John Dineen describing how he communicated his decision to key managers on different sides of the issue. And a final video segment describes the outcome of the decisions.
Authors :: Christopher A. Bartlett, Brian J. Hall, Nicole Bennett
Swot Analysis of "GE's Imagination Breakthroughs: The Evo Project, Video" written by Christopher A. Bartlett, Brian J. Hall, Nicole Bennett includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Dineen Protagonists facing as an external strategic factors. Some of the topics covered in GE's Imagination Breakthroughs: The Evo Project, Video case study are - Strategic Management Strategies, Growth strategy, Innovation, Leadership development, Marketing and Organizational Development.
Some of the macro environment factors that can be used to understand the GE's Imagination Breakthroughs: The Evo Project, Video casestudy better are - – increasing inequality as vast percentage of new income is going to the top 1%, there is backlash against globalization, competitive advantages are harder to sustain because of technology dispersion, increasing commodity prices, cloud computing is disrupting traditional business models, increasing government debt because of Covid-19 spendings, there is increasing trade war between United States & China,
customer relationship management is fast transforming because of increasing concerns over data privacy, talent flight as more people leaving formal jobs, etc
Introduction to SWOT Analysis of GE's Imagination Breakthroughs: The Evo Project, Video
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in GE's Imagination Breakthroughs: The Evo Project, Video case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Dineen Protagonists, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Dineen Protagonists operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of GE's Imagination Breakthroughs: The Evo Project, Video can be done for the following purposes –
1. Strategic planning using facts provided in GE's Imagination Breakthroughs: The Evo Project, Video case study
2. Improving business portfolio management of Dineen Protagonists
3. Assessing feasibility of the new initiative in Organizational Development field.
4. Making a Organizational Development topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Dineen Protagonists
Strengths GE's Imagination Breakthroughs: The Evo Project, Video | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Dineen Protagonists in GE's Imagination Breakthroughs: The Evo Project, Video Harvard Business Review case study are -
High brand equity
– Dineen Protagonists has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Dineen Protagonists to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Effective Research and Development (R&D)
– Dineen Protagonists has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study GE's Imagination Breakthroughs: The Evo Project, Video - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.
Learning organization
- Dineen Protagonists is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Dineen Protagonists is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in GE's Imagination Breakthroughs: The Evo Project, Video Harvard Business Review case study emphasize – knowledge, initiative, and innovation.
Analytics focus
– Dineen Protagonists is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Christopher A. Bartlett, Brian J. Hall, Nicole Bennett can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.
Organizational Resilience of Dineen Protagonists
– The covid-19 pandemic has put organizational resilience at the centre of everthing that Dineen Protagonists does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Sustainable margins compare to other players in Organizational Development industry
– GE's Imagination Breakthroughs: The Evo Project, Video firm has clearly differentiated products in the market place. This has enabled Dineen Protagonists to fetch slight price premium compare to the competitors in the Organizational Development industry. The sustainable margins have also helped Dineen Protagonists to invest into research and development (R&D) and innovation.
Low bargaining power of suppliers
– Suppliers of Dineen Protagonists in the sector have low bargaining power. GE's Imagination Breakthroughs: The Evo Project, Video has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Dineen Protagonists to manage not only supply disruptions but also source products at highly competitive prices.
Highly skilled collaborators
– Dineen Protagonists has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in GE's Imagination Breakthroughs: The Evo Project, Video HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.
Ability to lead change in Organizational Development field
– Dineen Protagonists is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Dineen Protagonists in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.
Operational resilience
– The operational resilience strategy in the GE's Imagination Breakthroughs: The Evo Project, Video Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.
Training and development
– Dineen Protagonists has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in GE's Imagination Breakthroughs: The Evo Project, Video Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
High switching costs
– The high switching costs that Dineen Protagonists has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.
Weaknesses GE's Imagination Breakthroughs: The Evo Project, Video | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of GE's Imagination Breakthroughs: The Evo Project, Video are -
Workers concerns about automation
– As automation is fast increasing in the segment, Dineen Protagonists needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.
Increasing silos among functional specialists
– The organizational structure of Dineen Protagonists is dominated by functional specialists. It is not different from other players in the Organizational Development segment. Dineen Protagonists needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Dineen Protagonists to focus more on services rather than just following the product oriented approach.
High bargaining power of channel partners
– Because of the regulatory requirements, Christopher A. Bartlett, Brian J. Hall, Nicole Bennett suggests that, Dineen Protagonists is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.
No frontier risks strategy
– After analyzing the HBR case study GE's Imagination Breakthroughs: The Evo Project, Video, it seems that company is thinking about the frontier risks that can impact Organizational Development strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.
High operating costs
– Compare to the competitors, firm in the HBR case study GE's Imagination Breakthroughs: The Evo Project, Video has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Dineen Protagonists 's lucrative customers.
Slow to strategic competitive environment developments
– As GE's Imagination Breakthroughs: The Evo Project, Video HBR case study mentions - Dineen Protagonists takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.
Slow decision making process
– As mentioned earlier in the report, Dineen Protagonists has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Dineen Protagonists even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.
Need for greater diversity
– Dineen Protagonists has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.
Products dominated business model
– Even though Dineen Protagonists has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - GE's Imagination Breakthroughs: The Evo Project, Video should strive to include more intangible value offerings along with its core products and services.
High dependence on existing supply chain
– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Dineen Protagonists supply chain. Even after few cautionary changes mentioned in the HBR case study - GE's Imagination Breakthroughs: The Evo Project, Video, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Dineen Protagonists vulnerable to further global disruptions in South East Asia.
Skills based hiring
– The stress on hiring functional specialists at Dineen Protagonists has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.
Opportunities GE's Imagination Breakthroughs: The Evo Project, Video | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study GE's Imagination Breakthroughs: The Evo Project, Video are -
Lowering marketing communication costs
– 5G expansion will open new opportunities for Dineen Protagonists in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Organizational Development segment, and it will provide faster access to the consumers.
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Dineen Protagonists can use these opportunities to build new business models that can help the communities that Dineen Protagonists operates in. Secondly it can use opportunities from government spending in Organizational Development sector.
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, Dineen Protagonists can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, GE's Imagination Breakthroughs: The Evo Project, Video, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Creating value in data economy
– The success of analytics program of Dineen Protagonists has opened avenues for new revenue streams for the organization in the industry. This can help Dineen Protagonists to build a more holistic ecosystem as suggested in the GE's Imagination Breakthroughs: The Evo Project, Video case study. Dineen Protagonists can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.
Loyalty marketing
– Dineen Protagonists has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.
Redefining models of collaboration and team work
– As explained in the weaknesses section, Dineen Protagonists is facing challenges because of the dominance of functional experts in the organization. GE's Imagination Breakthroughs: The Evo Project, Video case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.
Low interest rates
– Even though inflation is raising its head in most developed economies, Dineen Protagonists can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.
Building a culture of innovation
– managers at Dineen Protagonists can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Organizational Development segment.
Changes in consumer behavior post Covid-19
– Consumer behavior has changed in the Organizational Development industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Dineen Protagonists can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Dineen Protagonists can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.
Learning at scale
– Online learning technologies has now opened space for Dineen Protagonists to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.
Leveraging digital technologies
– Dineen Protagonists can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.
Reconfiguring business model
– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Dineen Protagonists to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.
Better consumer reach
– The expansion of the 5G network will help Dineen Protagonists to increase its market reach. Dineen Protagonists will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.
Threats GE's Imagination Breakthroughs: The Evo Project, Video External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study GE's Imagination Breakthroughs: The Evo Project, Video are -
Barriers of entry lowering
– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Dineen Protagonists with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.
New competition
– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Dineen Protagonists in the Organizational Development sector and impact the bottomline of the organization.
High dependence on third party suppliers
– Dineen Protagonists high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Dineen Protagonists.
Instability in the European markets
– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Dineen Protagonists will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study GE's Imagination Breakthroughs: The Evo Project, Video, Dineen Protagonists may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Organizational Development .
Backlash against dominant players
– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Dineen Protagonists business can come under increasing regulations regarding data privacy, data security, etc.
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for Dineen Protagonists in the Organizational Development industry. The Organizational Development industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Dineen Protagonists needs to understand the core reasons impacting the Organizational Development industry. This will help it in building a better workplace.
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
Technology acceleration in Forth Industrial Revolution
– Dineen Protagonists has witnessed rapid integration of technology during Covid-19 in the Organizational Development industry. As one of the leading players in the industry, Dineen Protagonists needs to keep up with the evolution of technology in the Organizational Development sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
Environmental challenges
– Dineen Protagonists needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Dineen Protagonists can take advantage of this fund but it will also bring new competitors in the Organizational Development industry.
Consumer confidence and its impact on Dineen Protagonists demand
– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.
Weighted SWOT Analysis of GE's Imagination Breakthroughs: The Evo Project, Video Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study GE's Imagination Breakthroughs: The Evo Project, Video needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study GE's Imagination Breakthroughs: The Evo Project, Video is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study GE's Imagination Breakthroughs: The Evo Project, Video is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of GE's Imagination Breakthroughs: The Evo Project, Video is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Dineen Protagonists needs to make to build a sustainable competitive advantage.
