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Clemens Family Corp. (A): The Struggle from Family-First to Business-First SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Clemens Family Corp. (A): The Struggle from Family-First to Business-First


Shows how a regional family company threatened by national competition must make changes to its structure and way of doing business or face extinction or sale.

Authors :: John L. Ward, Christina N. Goletz

Topics :: Organizational Development

Tags :: Reorganization, Succession planning, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Clemens Family Corp. (A): The Struggle from Family-First to Business-First" written by John L. Ward, Christina N. Goletz includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Family Clemens facing as an external strategic factors. Some of the topics covered in Clemens Family Corp. (A): The Struggle from Family-First to Business-First case study are - Strategic Management Strategies, Reorganization, Succession planning and Organizational Development.


Some of the macro environment factors that can be used to understand the Clemens Family Corp. (A): The Struggle from Family-First to Business-First casestudy better are - – competitive advantages are harder to sustain because of technology dispersion, wage bills are increasing, increasing commodity prices, digital marketing is dominated by two big players Facebook and Google, there is increasing trade war between United States & China, cloud computing is disrupting traditional business models, increasing inequality as vast percentage of new income is going to the top 1%, supply chains are disrupted by pandemic , central banks are concerned over increasing inflation, etc



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Introduction to SWOT Analysis of Clemens Family Corp. (A): The Struggle from Family-First to Business-First


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Clemens Family Corp. (A): The Struggle from Family-First to Business-First case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Family Clemens, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Family Clemens operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Clemens Family Corp. (A): The Struggle from Family-First to Business-First can be done for the following purposes –
1. Strategic planning using facts provided in Clemens Family Corp. (A): The Struggle from Family-First to Business-First case study
2. Improving business portfolio management of Family Clemens
3. Assessing feasibility of the new initiative in Organizational Development field.
4. Making a Organizational Development topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Family Clemens




Strengths Clemens Family Corp. (A): The Struggle from Family-First to Business-First | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Family Clemens in Clemens Family Corp. (A): The Struggle from Family-First to Business-First Harvard Business Review case study are -

Low bargaining power of suppliers

– Suppliers of Family Clemens in the sector have low bargaining power. Clemens Family Corp. (A): The Struggle from Family-First to Business-First has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Family Clemens to manage not only supply disruptions but also source products at highly competitive prices.

Diverse revenue streams

– Family Clemens is present in almost all the verticals within the industry. This has provided firm in Clemens Family Corp. (A): The Struggle from Family-First to Business-First case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Innovation driven organization

– Family Clemens is one of the most innovative firm in sector. Manager in Clemens Family Corp. (A): The Struggle from Family-First to Business-First Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Cross disciplinary teams

– Horizontal connected teams at the Family Clemens are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Analytics focus

– Family Clemens is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by John L. Ward, Christina N. Goletz can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Learning organization

- Family Clemens is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Family Clemens is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Clemens Family Corp. (A): The Struggle from Family-First to Business-First Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Highly skilled collaborators

– Family Clemens has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Clemens Family Corp. (A): The Struggle from Family-First to Business-First HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Superior customer experience

– The customer experience strategy of Family Clemens in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Effective Research and Development (R&D)

– Family Clemens has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Clemens Family Corp. (A): The Struggle from Family-First to Business-First - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Organizational Resilience of Family Clemens

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Family Clemens does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Ability to recruit top talent

– Family Clemens is one of the leading recruiters in the industry. Managers in the Clemens Family Corp. (A): The Struggle from Family-First to Business-First are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

High switching costs

– The high switching costs that Family Clemens has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.






Weaknesses Clemens Family Corp. (A): The Struggle from Family-First to Business-First | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Clemens Family Corp. (A): The Struggle from Family-First to Business-First are -

Slow decision making process

– As mentioned earlier in the report, Family Clemens has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Family Clemens even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Slow to strategic competitive environment developments

– As Clemens Family Corp. (A): The Struggle from Family-First to Business-First HBR case study mentions - Family Clemens takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Family Clemens supply chain. Even after few cautionary changes mentioned in the HBR case study - Clemens Family Corp. (A): The Struggle from Family-First to Business-First, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Family Clemens vulnerable to further global disruptions in South East Asia.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Family Clemens is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Clemens Family Corp. (A): The Struggle from Family-First to Business-First can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Lack of clear differentiation of Family Clemens products

– To increase the profitability and margins on the products, Family Clemens needs to provide more differentiated products than what it is currently offering in the marketplace.

High bargaining power of channel partners

– Because of the regulatory requirements, John L. Ward, Christina N. Goletz suggests that, Family Clemens is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Clemens Family Corp. (A): The Struggle from Family-First to Business-First, is just above the industry average. Family Clemens needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Increasing silos among functional specialists

– The organizational structure of Family Clemens is dominated by functional specialists. It is not different from other players in the Organizational Development segment. Family Clemens needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Family Clemens to focus more on services rather than just following the product oriented approach.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Clemens Family Corp. (A): The Struggle from Family-First to Business-First, it seems that the employees of Family Clemens don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Skills based hiring

– The stress on hiring functional specialists at Family Clemens has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Capital Spending Reduction

– Even during the low interest decade, Family Clemens has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.




Opportunities Clemens Family Corp. (A): The Struggle from Family-First to Business-First | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Clemens Family Corp. (A): The Struggle from Family-First to Business-First are -

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Family Clemens can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Learning at scale

– Online learning technologies has now opened space for Family Clemens to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Family Clemens to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Developing new processes and practices

– Family Clemens can develop new processes and procedures in Organizational Development industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Leveraging digital technologies

– Family Clemens can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Using analytics as competitive advantage

– Family Clemens has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Clemens Family Corp. (A): The Struggle from Family-First to Business-First - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Family Clemens to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Manufacturing automation

– Family Clemens can use the latest technology developments to improve its manufacturing and designing process in Organizational Development segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Family Clemens is facing challenges because of the dominance of functional experts in the organization. Clemens Family Corp. (A): The Struggle from Family-First to Business-First case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Creating value in data economy

– The success of analytics program of Family Clemens has opened avenues for new revenue streams for the organization in the industry. This can help Family Clemens to build a more holistic ecosystem as suggested in the Clemens Family Corp. (A): The Struggle from Family-First to Business-First case study. Family Clemens can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Family Clemens in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Organizational Development segment, and it will provide faster access to the consumers.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Organizational Development industry, but it has also influenced the consumer preferences. Family Clemens can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Family Clemens in the consumer business. Now Family Clemens can target international markets with far fewer capital restrictions requirements than the existing system.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Organizational Development industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Family Clemens can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Family Clemens can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.




Threats Clemens Family Corp. (A): The Struggle from Family-First to Business-First External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Clemens Family Corp. (A): The Struggle from Family-First to Business-First are -

Technology acceleration in Forth Industrial Revolution

– Family Clemens has witnessed rapid integration of technology during Covid-19 in the Organizational Development industry. As one of the leading players in the industry, Family Clemens needs to keep up with the evolution of technology in the Organizational Development sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Family Clemens in the Organizational Development sector and impact the bottomline of the organization.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Family Clemens needs to understand the core reasons impacting the Organizational Development industry. This will help it in building a better workplace.

High dependence on third party suppliers

– Family Clemens high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Easy access to finance

– Easy access to finance in Organizational Development field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Family Clemens can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Shortening product life cycle

– it is one of the major threat that Family Clemens is facing in Organizational Development sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Increasing wage structure of Family Clemens

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Family Clemens.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Family Clemens will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Family Clemens can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Clemens Family Corp. (A): The Struggle from Family-First to Business-First .

Regulatory challenges

– Family Clemens needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Organizational Development industry regulations.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Family Clemens with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Environmental challenges

– Family Clemens needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Family Clemens can take advantage of this fund but it will also bring new competitors in the Organizational Development industry.




Weighted SWOT Analysis of Clemens Family Corp. (A): The Struggle from Family-First to Business-First Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Clemens Family Corp. (A): The Struggle from Family-First to Business-First needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Clemens Family Corp. (A): The Struggle from Family-First to Business-First is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Clemens Family Corp. (A): The Struggle from Family-First to Business-First is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Clemens Family Corp. (A): The Struggle from Family-First to Business-First is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Family Clemens needs to make to build a sustainable competitive advantage.



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