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Coaching at Banco Azucarero de Cali (BAC) (B) SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Coaching at Banco Azucarero de Cali (BAC) (B)


Supplements the (A) case.An abstract is not available for this product.

Authors :: Pablo Cardona, Jose Ramon Pin, German Serrano Duarte, Lourdes Susaeta

Topics :: Organizational Development

Tags :: Coaching, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Coaching at Banco Azucarero de Cali (BAC) (B)" written by Pablo Cardona, Jose Ramon Pin, German Serrano Duarte, Lourdes Susaeta includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Azucarero Bac facing as an external strategic factors. Some of the topics covered in Coaching at Banco Azucarero de Cali (BAC) (B) case study are - Strategic Management Strategies, Coaching and Organizational Development.


Some of the macro environment factors that can be used to understand the Coaching at Banco Azucarero de Cali (BAC) (B) casestudy better are - – increasing government debt because of Covid-19 spendings, wage bills are increasing, increasing inequality as vast percentage of new income is going to the top 1%, talent flight as more people leaving formal jobs, increasing commodity prices, central banks are concerned over increasing inflation, competitive advantages are harder to sustain because of technology dispersion, increasing household debt because of falling income levels, challanges to central banks by blockchain based private currencies, etc



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Introduction to SWOT Analysis of Coaching at Banco Azucarero de Cali (BAC) (B)


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Coaching at Banco Azucarero de Cali (BAC) (B) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Azucarero Bac, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Azucarero Bac operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Coaching at Banco Azucarero de Cali (BAC) (B) can be done for the following purposes –
1. Strategic planning using facts provided in Coaching at Banco Azucarero de Cali (BAC) (B) case study
2. Improving business portfolio management of Azucarero Bac
3. Assessing feasibility of the new initiative in Organizational Development field.
4. Making a Organizational Development topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Azucarero Bac




Strengths Coaching at Banco Azucarero de Cali (BAC) (B) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Azucarero Bac in Coaching at Banco Azucarero de Cali (BAC) (B) Harvard Business Review case study are -

Cross disciplinary teams

– Horizontal connected teams at the Azucarero Bac are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

High switching costs

– The high switching costs that Azucarero Bac has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Highly skilled collaborators

– Azucarero Bac has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Coaching at Banco Azucarero de Cali (BAC) (B) HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Operational resilience

– The operational resilience strategy in the Coaching at Banco Azucarero de Cali (BAC) (B) Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Diverse revenue streams

– Azucarero Bac is present in almost all the verticals within the industry. This has provided firm in Coaching at Banco Azucarero de Cali (BAC) (B) case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Training and development

– Azucarero Bac has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Coaching at Banco Azucarero de Cali (BAC) (B) Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Analytics focus

– Azucarero Bac is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Pablo Cardona, Jose Ramon Pin, German Serrano Duarte, Lourdes Susaeta can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Ability to lead change in Organizational Development field

– Azucarero Bac is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Azucarero Bac in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Organizational Resilience of Azucarero Bac

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Azucarero Bac does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Strong track record of project management

– Azucarero Bac is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

High brand equity

– Azucarero Bac has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Azucarero Bac to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Learning organization

- Azucarero Bac is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Azucarero Bac is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Coaching at Banco Azucarero de Cali (BAC) (B) Harvard Business Review case study emphasize – knowledge, initiative, and innovation.






Weaknesses Coaching at Banco Azucarero de Cali (BAC) (B) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Coaching at Banco Azucarero de Cali (BAC) (B) are -

Interest costs

– Compare to the competition, Azucarero Bac has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Workers concerns about automation

– As automation is fast increasing in the segment, Azucarero Bac needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

High bargaining power of channel partners

– Because of the regulatory requirements, Pablo Cardona, Jose Ramon Pin, German Serrano Duarte, Lourdes Susaeta suggests that, Azucarero Bac is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Azucarero Bac supply chain. Even after few cautionary changes mentioned in the HBR case study - Coaching at Banco Azucarero de Cali (BAC) (B), it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Azucarero Bac vulnerable to further global disruptions in South East Asia.

Aligning sales with marketing

– It come across in the case study Coaching at Banco Azucarero de Cali (BAC) (B) that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Coaching at Banco Azucarero de Cali (BAC) (B) can leverage the sales team experience to cultivate customer relationships as Azucarero Bac is planning to shift buying processes online.

Skills based hiring

– The stress on hiring functional specialists at Azucarero Bac has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Azucarero Bac is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Coaching at Banco Azucarero de Cali (BAC) (B) can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Slow decision making process

– As mentioned earlier in the report, Azucarero Bac has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Azucarero Bac even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Slow to strategic competitive environment developments

– As Coaching at Banco Azucarero de Cali (BAC) (B) HBR case study mentions - Azucarero Bac takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Need for greater diversity

– Azucarero Bac has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Coaching at Banco Azucarero de Cali (BAC) (B) HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Azucarero Bac has relatively successful track record of launching new products.




Opportunities Coaching at Banco Azucarero de Cali (BAC) (B) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Coaching at Banco Azucarero de Cali (BAC) (B) are -

Creating value in data economy

– The success of analytics program of Azucarero Bac has opened avenues for new revenue streams for the organization in the industry. This can help Azucarero Bac to build a more holistic ecosystem as suggested in the Coaching at Banco Azucarero de Cali (BAC) (B) case study. Azucarero Bac can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Azucarero Bac to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Buying journey improvements

– Azucarero Bac can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Coaching at Banco Azucarero de Cali (BAC) (B) suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Organizational Development industry, but it has also influenced the consumer preferences. Azucarero Bac can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Azucarero Bac in the consumer business. Now Azucarero Bac can target international markets with far fewer capital restrictions requirements than the existing system.

Learning at scale

– Online learning technologies has now opened space for Azucarero Bac to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Low interest rates

– Even though inflation is raising its head in most developed economies, Azucarero Bac can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Azucarero Bac is facing challenges because of the dominance of functional experts in the organization. Coaching at Banco Azucarero de Cali (BAC) (B) case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Azucarero Bac can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Azucarero Bac in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Organizational Development segment, and it will provide faster access to the consumers.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Organizational Development industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Azucarero Bac can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Azucarero Bac can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Building a culture of innovation

– managers at Azucarero Bac can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Organizational Development segment.

Manufacturing automation

– Azucarero Bac can use the latest technology developments to improve its manufacturing and designing process in Organizational Development segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.




Threats Coaching at Banco Azucarero de Cali (BAC) (B) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Coaching at Banco Azucarero de Cali (BAC) (B) are -

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Shortening product life cycle

– it is one of the major threat that Azucarero Bac is facing in Organizational Development sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Azucarero Bac needs to understand the core reasons impacting the Organizational Development industry. This will help it in building a better workplace.

Environmental challenges

– Azucarero Bac needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Azucarero Bac can take advantage of this fund but it will also bring new competitors in the Organizational Development industry.

High dependence on third party suppliers

– Azucarero Bac high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Increasing wage structure of Azucarero Bac

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Azucarero Bac.

Stagnating economy with rate increase

– Azucarero Bac can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Azucarero Bac can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Coaching at Banco Azucarero de Cali (BAC) (B) .

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Azucarero Bac business can come under increasing regulations regarding data privacy, data security, etc.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Azucarero Bac in the Organizational Development sector and impact the bottomline of the organization.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Azucarero Bac with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Technology acceleration in Forth Industrial Revolution

– Azucarero Bac has witnessed rapid integration of technology during Covid-19 in the Organizational Development industry. As one of the leading players in the industry, Azucarero Bac needs to keep up with the evolution of technology in the Organizational Development sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Azucarero Bac.




Weighted SWOT Analysis of Coaching at Banco Azucarero de Cali (BAC) (B) Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Coaching at Banco Azucarero de Cali (BAC) (B) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Coaching at Banco Azucarero de Cali (BAC) (B) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Coaching at Banco Azucarero de Cali (BAC) (B) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Coaching at Banco Azucarero de Cali (BAC) (B) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Azucarero Bac needs to make to build a sustainable competitive advantage.



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