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Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc. SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc.


Phil Francis loves Bit-O-Honey. No, not the chewy honey-flavored taffy with bits of almond, but his adorable mixed breed dog, Bit O'Honey. As a pet parent, Francis is a perfect exemplar of the typical PETsMART executive. Francis joined PETsMART in 1989 as a director. After 10 years of distinguished service as a board member, he was named CEO in March 1998 and chairman of the board in October 1999. Prior to being named CEO of PETsMART, Francis enjoyed a distinguished career in retail, serving in a variety of management positions with Shaw's Supermarkets, Inc., a subsidiary of J. Sainsbury plc; Roundy's Inc.; Cardinal Health; and the Jewel Companies. PETsMART is the leading retail supplier of pet products and services in the United States. In addition to more than 700 retail outlets in the United States and Canada, the company operates a large catalog business and a leading Internet pet product Web site. Francis reveals his passion for the pet services and products business and his enthusiasm for PETsMART's positioning within the industry. He also shares his insights into the company's growth opportunities, especially within the area of pet services.

Authors :: Catherine M. Dalton

Topics :: Leadership & Managing People

Tags :: Growth strategy, Hiring, Leadership, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc." written by Catherine M. Dalton includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Petsmart Francis facing as an external strategic factors. Some of the topics covered in Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc. case study are - Strategic Management Strategies, Growth strategy, Hiring, Leadership and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc. casestudy better are - – supply chains are disrupted by pandemic , increasing household debt because of falling income levels, cloud computing is disrupting traditional business models, competitive advantages are harder to sustain because of technology dispersion, increasing government debt because of Covid-19 spendings, banking and financial system is disrupted by Bitcoin and other crypto currencies, there is increasing trade war between United States & China, geopolitical disruptions, increasing inequality as vast percentage of new income is going to the top 1%, etc



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Introduction to SWOT Analysis of Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc.


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc. case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Petsmart Francis, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Petsmart Francis operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc. can be done for the following purposes –
1. Strategic planning using facts provided in Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc. case study
2. Improving business portfolio management of Petsmart Francis
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Petsmart Francis




Strengths Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc. | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Petsmart Francis in Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc. Harvard Business Review case study are -

Ability to lead change in Leadership & Managing People field

– Petsmart Francis is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Petsmart Francis in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Innovation driven organization

– Petsmart Francis is one of the most innovative firm in sector. Manager in Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc. Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Diverse revenue streams

– Petsmart Francis is present in almost all the verticals within the industry. This has provided firm in Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc. case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Effective Research and Development (R&D)

– Petsmart Francis has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc. - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Analytics focus

– Petsmart Francis is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Catherine M. Dalton can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Superior customer experience

– The customer experience strategy of Petsmart Francis in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Ability to recruit top talent

– Petsmart Francis is one of the leading recruiters in the industry. Managers in the Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc. are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Highly skilled collaborators

– Petsmart Francis has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc. HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Organizational Resilience of Petsmart Francis

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Petsmart Francis does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Sustainable margins compare to other players in Leadership & Managing People industry

– Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc. firm has clearly differentiated products in the market place. This has enabled Petsmart Francis to fetch slight price premium compare to the competitors in the Leadership & Managing People industry. The sustainable margins have also helped Petsmart Francis to invest into research and development (R&D) and innovation.

High brand equity

– Petsmart Francis has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Petsmart Francis to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Cross disciplinary teams

– Horizontal connected teams at the Petsmart Francis are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.






Weaknesses Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc. | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc. are -

High bargaining power of channel partners

– Because of the regulatory requirements, Catherine M. Dalton suggests that, Petsmart Francis is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Need for greater diversity

– Petsmart Francis has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Aligning sales with marketing

– It come across in the case study Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc. that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc. can leverage the sales team experience to cultivate customer relationships as Petsmart Francis is planning to shift buying processes online.

Capital Spending Reduction

– Even during the low interest decade, Petsmart Francis has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Low market penetration in new markets

– Outside its home market of Petsmart Francis, firm in the HBR case study Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc. needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc. HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Petsmart Francis has relatively successful track record of launching new products.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc., it seems that the employees of Petsmart Francis don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Slow to strategic competitive environment developments

– As Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc. HBR case study mentions - Petsmart Francis takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Petsmart Francis is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc. can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

High operating costs

– Compare to the competitors, firm in the HBR case study Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc. has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Petsmart Francis 's lucrative customers.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc., is just above the industry average. Petsmart Francis needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.




Opportunities Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc. | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc. are -

Lowering marketing communication costs

– 5G expansion will open new opportunities for Petsmart Francis in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Leadership & Managing People segment, and it will provide faster access to the consumers.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Leadership & Managing People industry, but it has also influenced the consumer preferences. Petsmart Francis can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Leadership & Managing People industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Petsmart Francis can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Petsmart Francis can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Leveraging digital technologies

– Petsmart Francis can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Better consumer reach

– The expansion of the 5G network will help Petsmart Francis to increase its market reach. Petsmart Francis will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Petsmart Francis is facing challenges because of the dominance of functional experts in the organization. Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc. case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Manufacturing automation

– Petsmart Francis can use the latest technology developments to improve its manufacturing and designing process in Leadership & Managing People segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Loyalty marketing

– Petsmart Francis has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Petsmart Francis can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc., to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Buying journey improvements

– Petsmart Francis can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc. suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Learning at scale

– Online learning technologies has now opened space for Petsmart Francis to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Using analytics as competitive advantage

– Petsmart Francis has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc. - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Petsmart Francis to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Petsmart Francis can explore opportunities that can attract volunteers and are consistent with its mission and vision.




Threats Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc. External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc. are -

High dependence on third party suppliers

– Petsmart Francis high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Environmental challenges

– Petsmart Francis needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Petsmart Francis can take advantage of this fund but it will also bring new competitors in the Leadership & Managing People industry.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Petsmart Francis in the Leadership & Managing People sector and impact the bottomline of the organization.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Petsmart Francis business can come under increasing regulations regarding data privacy, data security, etc.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Petsmart Francis can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc. .

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Petsmart Francis with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Shortening product life cycle

– it is one of the major threat that Petsmart Francis is facing in Leadership & Managing People sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Technology acceleration in Forth Industrial Revolution

– Petsmart Francis has witnessed rapid integration of technology during Covid-19 in the Leadership & Managing People industry. As one of the leading players in the industry, Petsmart Francis needs to keep up with the evolution of technology in the Leadership & Managing People sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Regulatory challenges

– Petsmart Francis needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Leadership & Managing People industry regulations.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Petsmart Francis will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Petsmart Francis needs to understand the core reasons impacting the Leadership & Managing People industry. This will help it in building a better workplace.

Consumer confidence and its impact on Petsmart Francis demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.




Weighted SWOT Analysis of Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc. Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc. needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc. is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc. is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Passion for Pets: An Interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc. is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Petsmart Francis needs to make to build a sustainable competitive advantage.



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