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What Are We Pouring in Our Morning Cereal? (A) SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of What Are We Pouring in Our Morning Cereal? (A)


A husband and wife investigative reporting team created a four-part TV series on a genetically modified bovine growth hormone produced by a large biotech company. The hormone was injected into dairy cows to increase milk yields. The TV series raised concerns about the health effects of the hormone on humans who consumed the milk. Shortly before the series was to air, an attorney for the biotech company contacted the TV network and demanded that the script for the series be altered. The investigative reporters have to entertain their options.

Authors :: Gerard Seijts, Dan Crim

Topics :: Leadership & Managing People

Tags :: Personnel policies, Public relations, Regulation, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "What Are We Pouring in Our Morning Cereal? (A)" written by Gerard Seijts, Dan Crim includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Hormone Tv facing as an external strategic factors. Some of the topics covered in What Are We Pouring in Our Morning Cereal? (A) case study are - Strategic Management Strategies, Personnel policies, Public relations, Regulation and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the What Are We Pouring in Our Morning Cereal? (A) casestudy better are - – there is increasing trade war between United States & China, wage bills are increasing, increasing commodity prices, digital marketing is dominated by two big players Facebook and Google, increasing inequality as vast percentage of new income is going to the top 1%, cloud computing is disrupting traditional business models, increasing government debt because of Covid-19 spendings, competitive advantages are harder to sustain because of technology dispersion, increasing transportation and logistics costs, etc



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Introduction to SWOT Analysis of What Are We Pouring in Our Morning Cereal? (A)


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in What Are We Pouring in Our Morning Cereal? (A) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Hormone Tv, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Hormone Tv operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of What Are We Pouring in Our Morning Cereal? (A) can be done for the following purposes –
1. Strategic planning using facts provided in What Are We Pouring in Our Morning Cereal? (A) case study
2. Improving business portfolio management of Hormone Tv
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Hormone Tv




Strengths What Are We Pouring in Our Morning Cereal? (A) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Hormone Tv in What Are We Pouring in Our Morning Cereal? (A) Harvard Business Review case study are -

Cross disciplinary teams

– Horizontal connected teams at the Hormone Tv are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Highly skilled collaborators

– Hormone Tv has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in What Are We Pouring in Our Morning Cereal? (A) HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Ability to lead change in Leadership & Managing People field

– Hormone Tv is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Hormone Tv in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Innovation driven organization

– Hormone Tv is one of the most innovative firm in sector. Manager in What Are We Pouring in Our Morning Cereal? (A) Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Training and development

– Hormone Tv has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in What Are We Pouring in Our Morning Cereal? (A) Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Learning organization

- Hormone Tv is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Hormone Tv is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in What Are We Pouring in Our Morning Cereal? (A) Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Organizational Resilience of Hormone Tv

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Hormone Tv does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Low bargaining power of suppliers

– Suppliers of Hormone Tv in the sector have low bargaining power. What Are We Pouring in Our Morning Cereal? (A) has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Hormone Tv to manage not only supply disruptions but also source products at highly competitive prices.

Analytics focus

– Hormone Tv is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Gerard Seijts, Dan Crim can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

High brand equity

– Hormone Tv has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Hormone Tv to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Sustainable margins compare to other players in Leadership & Managing People industry

– What Are We Pouring in Our Morning Cereal? (A) firm has clearly differentiated products in the market place. This has enabled Hormone Tv to fetch slight price premium compare to the competitors in the Leadership & Managing People industry. The sustainable margins have also helped Hormone Tv to invest into research and development (R&D) and innovation.

High switching costs

– The high switching costs that Hormone Tv has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.






Weaknesses What Are We Pouring in Our Morning Cereal? (A) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of What Are We Pouring in Our Morning Cereal? (A) are -

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study What Are We Pouring in Our Morning Cereal? (A), is just above the industry average. Hormone Tv needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Slow decision making process

– As mentioned earlier in the report, Hormone Tv has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Hormone Tv even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Skills based hiring

– The stress on hiring functional specialists at Hormone Tv has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

High cash cycle compare to competitors

Hormone Tv has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Products dominated business model

– Even though Hormone Tv has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - What Are We Pouring in Our Morning Cereal? (A) should strive to include more intangible value offerings along with its core products and services.

Workers concerns about automation

– As automation is fast increasing in the segment, Hormone Tv needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study What Are We Pouring in Our Morning Cereal? (A), it seems that the employees of Hormone Tv don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Lack of clear differentiation of Hormone Tv products

– To increase the profitability and margins on the products, Hormone Tv needs to provide more differentiated products than what it is currently offering in the marketplace.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Hormone Tv is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study What Are We Pouring in Our Morning Cereal? (A) can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Aligning sales with marketing

– It come across in the case study What Are We Pouring in Our Morning Cereal? (A) that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case What Are We Pouring in Our Morning Cereal? (A) can leverage the sales team experience to cultivate customer relationships as Hormone Tv is planning to shift buying processes online.

Capital Spending Reduction

– Even during the low interest decade, Hormone Tv has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.




Opportunities What Are We Pouring in Our Morning Cereal? (A) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study What Are We Pouring in Our Morning Cereal? (A) are -

Using analytics as competitive advantage

– Hormone Tv has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study What Are We Pouring in Our Morning Cereal? (A) - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Hormone Tv to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Hormone Tv can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, What Are We Pouring in Our Morning Cereal? (A), to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Buying journey improvements

– Hormone Tv can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. What Are We Pouring in Our Morning Cereal? (A) suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Leveraging digital technologies

– Hormone Tv can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Better consumer reach

– The expansion of the 5G network will help Hormone Tv to increase its market reach. Hormone Tv will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Learning at scale

– Online learning technologies has now opened space for Hormone Tv to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Hormone Tv can use these opportunities to build new business models that can help the communities that Hormone Tv operates in. Secondly it can use opportunities from government spending in Leadership & Managing People sector.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Hormone Tv in the consumer business. Now Hormone Tv can target international markets with far fewer capital restrictions requirements than the existing system.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Leadership & Managing People industry, but it has also influenced the consumer preferences. Hormone Tv can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Hormone Tv can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Hormone Tv in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Leadership & Managing People segment, and it will provide faster access to the consumers.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Hormone Tv is facing challenges because of the dominance of functional experts in the organization. What Are We Pouring in Our Morning Cereal? (A) case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Creating value in data economy

– The success of analytics program of Hormone Tv has opened avenues for new revenue streams for the organization in the industry. This can help Hormone Tv to build a more holistic ecosystem as suggested in the What Are We Pouring in Our Morning Cereal? (A) case study. Hormone Tv can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.




Threats What Are We Pouring in Our Morning Cereal? (A) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study What Are We Pouring in Our Morning Cereal? (A) are -

Environmental challenges

– Hormone Tv needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Hormone Tv can take advantage of this fund but it will also bring new competitors in the Leadership & Managing People industry.

Easy access to finance

– Easy access to finance in Leadership & Managing People field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Hormone Tv can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Hormone Tv business can come under increasing regulations regarding data privacy, data security, etc.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Hormone Tv will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Regulatory challenges

– Hormone Tv needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Leadership & Managing People industry regulations.

Shortening product life cycle

– it is one of the major threat that Hormone Tv is facing in Leadership & Managing People sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Hormone Tv with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Hormone Tv.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Hormone Tv needs to understand the core reasons impacting the Leadership & Managing People industry. This will help it in building a better workplace.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Hormone Tv in the Leadership & Managing People industry. The Leadership & Managing People industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Hormone Tv in the Leadership & Managing People sector and impact the bottomline of the organization.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study What Are We Pouring in Our Morning Cereal? (A), Hormone Tv may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Leadership & Managing People .

High dependence on third party suppliers

– Hormone Tv high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.




Weighted SWOT Analysis of What Are We Pouring in Our Morning Cereal? (A) Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study What Are We Pouring in Our Morning Cereal? (A) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study What Are We Pouring in Our Morning Cereal? (A) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study What Are We Pouring in Our Morning Cereal? (A) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of What Are We Pouring in Our Morning Cereal? (A) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Hormone Tv needs to make to build a sustainable competitive advantage.



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