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The Promotion Process at Chung and Dasgupta, LLP SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of The Promotion Process at Chung and Dasgupta, LLP


The "Promotion Process at Chung and Dasgupta, LLP" set of cases explores the roles of general and firm-specific human capital in employee performance measurement, feedback, and promotion/compensation decisions. In the cases, a leading law firm must decide whether to match an outside partnership offer to one of its leading litigators, when the litigator is not yet eligible for partnership according to the existing rules by which the firm elects partners. A second non-litigator at the firm has performed just as well as the star litigator, but has no outside partnership offer, because her role and skills are specific to the firm, and not as valuable to the outside market. The case can be taught via a role play, where one student plays the role of the non-litigator, and a second student plays the role of a formally-assigned mentor from the law firm's partnership group. (If using the role play option, instructors should use the general information case "The Promotion Process at Chung and Dasgupta, LLP," 914-044, and the roles: "Chung and Dasgupta: Information for Jordan Ramirez," 914-046, and "Chung and Dasgupta: Information for Casey Clark," 914-047.) It can also be taught as a traditional case, without a role play, by using general information case "The Promotion Process at Chung and Dasgupta, LLP" (914-044) and "Chung and Dasgupta: Supplemental Information on Jordan Ramirez and Casey Clark" (914-045). The cases provide a rich backdrop to explore issues around firm-specific human capital, and can also be used to discuss subjective performance evaluation, best practices when giving employee feedback, and careers at professional service firms.

Authors :: Ian I. Larkin, Karen Huang

Topics :: Organizational Development

Tags :: Compensation, Employee retention, Motivating people, Personnel policies, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "The Promotion Process at Chung and Dasgupta, LLP" written by Ian I. Larkin, Karen Huang includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Chung Dasgupta facing as an external strategic factors. Some of the topics covered in The Promotion Process at Chung and Dasgupta, LLP case study are - Strategic Management Strategies, Compensation, Employee retention, Motivating people, Personnel policies and Organizational Development.


Some of the macro environment factors that can be used to understand the The Promotion Process at Chung and Dasgupta, LLP casestudy better are - – increasing household debt because of falling income levels, competitive advantages are harder to sustain because of technology dispersion, supply chains are disrupted by pandemic , there is backlash against globalization, increasing commodity prices, digital marketing is dominated by two big players Facebook and Google, increasing energy prices, wage bills are increasing, banking and financial system is disrupted by Bitcoin and other crypto currencies, etc



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Introduction to SWOT Analysis of The Promotion Process at Chung and Dasgupta, LLP


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in The Promotion Process at Chung and Dasgupta, LLP case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Chung Dasgupta, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Chung Dasgupta operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of The Promotion Process at Chung and Dasgupta, LLP can be done for the following purposes –
1. Strategic planning using facts provided in The Promotion Process at Chung and Dasgupta, LLP case study
2. Improving business portfolio management of Chung Dasgupta
3. Assessing feasibility of the new initiative in Organizational Development field.
4. Making a Organizational Development topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Chung Dasgupta




Strengths The Promotion Process at Chung and Dasgupta, LLP | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Chung Dasgupta in The Promotion Process at Chung and Dasgupta, LLP Harvard Business Review case study are -

Digital Transformation in Organizational Development segment

- digital transformation varies from industry to industry. For Chung Dasgupta digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Chung Dasgupta has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Ability to lead change in Organizational Development field

– Chung Dasgupta is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Chung Dasgupta in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Sustainable margins compare to other players in Organizational Development industry

– The Promotion Process at Chung and Dasgupta, LLP firm has clearly differentiated products in the market place. This has enabled Chung Dasgupta to fetch slight price premium compare to the competitors in the Organizational Development industry. The sustainable margins have also helped Chung Dasgupta to invest into research and development (R&D) and innovation.

Diverse revenue streams

– Chung Dasgupta is present in almost all the verticals within the industry. This has provided firm in The Promotion Process at Chung and Dasgupta, LLP case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Low bargaining power of suppliers

– Suppliers of Chung Dasgupta in the sector have low bargaining power. The Promotion Process at Chung and Dasgupta, LLP has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Chung Dasgupta to manage not only supply disruptions but also source products at highly competitive prices.

High switching costs

– The high switching costs that Chung Dasgupta has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Highly skilled collaborators

– Chung Dasgupta has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in The Promotion Process at Chung and Dasgupta, LLP HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Cross disciplinary teams

– Horizontal connected teams at the Chung Dasgupta are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Learning organization

- Chung Dasgupta is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Chung Dasgupta is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in The Promotion Process at Chung and Dasgupta, LLP Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Ability to recruit top talent

– Chung Dasgupta is one of the leading recruiters in the industry. Managers in the The Promotion Process at Chung and Dasgupta, LLP are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Effective Research and Development (R&D)

– Chung Dasgupta has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study The Promotion Process at Chung and Dasgupta, LLP - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Training and development

– Chung Dasgupta has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in The Promotion Process at Chung and Dasgupta, LLP Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.






Weaknesses The Promotion Process at Chung and Dasgupta, LLP | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of The Promotion Process at Chung and Dasgupta, LLP are -

Products dominated business model

– Even though Chung Dasgupta has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - The Promotion Process at Chung and Dasgupta, LLP should strive to include more intangible value offerings along with its core products and services.

Skills based hiring

– The stress on hiring functional specialists at Chung Dasgupta has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Interest costs

– Compare to the competition, Chung Dasgupta has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Need for greater diversity

– Chung Dasgupta has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

No frontier risks strategy

– After analyzing the HBR case study The Promotion Process at Chung and Dasgupta, LLP, it seems that company is thinking about the frontier risks that can impact Organizational Development strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study The Promotion Process at Chung and Dasgupta, LLP, is just above the industry average. Chung Dasgupta needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Aligning sales with marketing

– It come across in the case study The Promotion Process at Chung and Dasgupta, LLP that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case The Promotion Process at Chung and Dasgupta, LLP can leverage the sales team experience to cultivate customer relationships as Chung Dasgupta is planning to shift buying processes online.

Low market penetration in new markets

– Outside its home market of Chung Dasgupta, firm in the HBR case study The Promotion Process at Chung and Dasgupta, LLP needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Capital Spending Reduction

– Even during the low interest decade, Chung Dasgupta has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Chung Dasgupta supply chain. Even after few cautionary changes mentioned in the HBR case study - The Promotion Process at Chung and Dasgupta, LLP, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Chung Dasgupta vulnerable to further global disruptions in South East Asia.

High bargaining power of channel partners

– Because of the regulatory requirements, Ian I. Larkin, Karen Huang suggests that, Chung Dasgupta is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.




Opportunities The Promotion Process at Chung and Dasgupta, LLP | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study The Promotion Process at Chung and Dasgupta, LLP are -

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Chung Dasgupta to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Chung Dasgupta can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Chung Dasgupta in the consumer business. Now Chung Dasgupta can target international markets with far fewer capital restrictions requirements than the existing system.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Chung Dasgupta is facing challenges because of the dominance of functional experts in the organization. The Promotion Process at Chung and Dasgupta, LLP case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Leveraging digital technologies

– Chung Dasgupta can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Loyalty marketing

– Chung Dasgupta has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Chung Dasgupta can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Chung Dasgupta in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Organizational Development segment, and it will provide faster access to the consumers.

Better consumer reach

– The expansion of the 5G network will help Chung Dasgupta to increase its market reach. Chung Dasgupta will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Building a culture of innovation

– managers at Chung Dasgupta can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Organizational Development segment.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Organizational Development industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Chung Dasgupta can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Chung Dasgupta can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Organizational Development industry, but it has also influenced the consumer preferences. Chung Dasgupta can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Chung Dasgupta can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, The Promotion Process at Chung and Dasgupta, LLP, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.




Threats The Promotion Process at Chung and Dasgupta, LLP External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study The Promotion Process at Chung and Dasgupta, LLP are -

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Chung Dasgupta with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Increasing wage structure of Chung Dasgupta

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Chung Dasgupta.

Shortening product life cycle

– it is one of the major threat that Chung Dasgupta is facing in Organizational Development sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Chung Dasgupta business can come under increasing regulations regarding data privacy, data security, etc.

Stagnating economy with rate increase

– Chung Dasgupta can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Chung Dasgupta can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study The Promotion Process at Chung and Dasgupta, LLP .

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Chung Dasgupta.

High dependence on third party suppliers

– Chung Dasgupta high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Technology acceleration in Forth Industrial Revolution

– Chung Dasgupta has witnessed rapid integration of technology during Covid-19 in the Organizational Development industry. As one of the leading players in the industry, Chung Dasgupta needs to keep up with the evolution of technology in the Organizational Development sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study The Promotion Process at Chung and Dasgupta, LLP, Chung Dasgupta may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Organizational Development .

Easy access to finance

– Easy access to finance in Organizational Development field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Chung Dasgupta can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Regulatory challenges

– Chung Dasgupta needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Organizational Development industry regulations.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.




Weighted SWOT Analysis of The Promotion Process at Chung and Dasgupta, LLP Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study The Promotion Process at Chung and Dasgupta, LLP needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study The Promotion Process at Chung and Dasgupta, LLP is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study The Promotion Process at Chung and Dasgupta, LLP is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of The Promotion Process at Chung and Dasgupta, LLP is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Chung Dasgupta needs to make to build a sustainable competitive advantage.



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