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George Martin at The Boston Consulting Group (C) SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of George Martin at The Boston Consulting Group (C)


George Martin, managing partner at The Boston Consulting Group, is worried as some of his best performers have recently pulled him aside to discuss the challenges they face managing the demands of their work lives with their desire for more predictable time with their families. BCG had instituted multiple initiatives to help its consulting staff better achieve work-life balance, yet some of Martin's top consultants still struggled. The case considers the challenges professional service firm employees face in terms of work-life issues.

Authors :: Leslie A. Perlow, Kerry Herman

Topics :: Organizational Development

Tags :: Communication, Human resource management, Labor, Organizational structure, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "George Martin at The Boston Consulting Group (C)" written by Leslie A. Perlow, Kerry Herman includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Consulting Martin facing as an external strategic factors. Some of the topics covered in George Martin at The Boston Consulting Group (C) case study are - Strategic Management Strategies, Communication, Human resource management, Labor, Organizational structure and Organizational Development.


Some of the macro environment factors that can be used to understand the George Martin at The Boston Consulting Group (C) casestudy better are - – supply chains are disrupted by pandemic , increasing transportation and logistics costs, increasing government debt because of Covid-19 spendings, competitive advantages are harder to sustain because of technology dispersion, increasing commodity prices, central banks are concerned over increasing inflation, challanges to central banks by blockchain based private currencies, increasing energy prices, customer relationship management is fast transforming because of increasing concerns over data privacy, etc



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Introduction to SWOT Analysis of George Martin at The Boston Consulting Group (C)


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in George Martin at The Boston Consulting Group (C) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Consulting Martin, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Consulting Martin operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of George Martin at The Boston Consulting Group (C) can be done for the following purposes –
1. Strategic planning using facts provided in George Martin at The Boston Consulting Group (C) case study
2. Improving business portfolio management of Consulting Martin
3. Assessing feasibility of the new initiative in Organizational Development field.
4. Making a Organizational Development topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Consulting Martin




Strengths George Martin at The Boston Consulting Group (C) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Consulting Martin in George Martin at The Boston Consulting Group (C) Harvard Business Review case study are -

Effective Research and Development (R&D)

– Consulting Martin has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study George Martin at The Boston Consulting Group (C) - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

High brand equity

– Consulting Martin has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Consulting Martin to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Innovation driven organization

– Consulting Martin is one of the most innovative firm in sector. Manager in George Martin at The Boston Consulting Group (C) Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Training and development

– Consulting Martin has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in George Martin at The Boston Consulting Group (C) Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Organizational Resilience of Consulting Martin

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Consulting Martin does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Sustainable margins compare to other players in Organizational Development industry

– George Martin at The Boston Consulting Group (C) firm has clearly differentiated products in the market place. This has enabled Consulting Martin to fetch slight price premium compare to the competitors in the Organizational Development industry. The sustainable margins have also helped Consulting Martin to invest into research and development (R&D) and innovation.

Ability to recruit top talent

– Consulting Martin is one of the leading recruiters in the industry. Managers in the George Martin at The Boston Consulting Group (C) are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Successful track record of launching new products

– Consulting Martin has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Consulting Martin has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Digital Transformation in Organizational Development segment

- digital transformation varies from industry to industry. For Consulting Martin digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Consulting Martin has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Operational resilience

– The operational resilience strategy in the George Martin at The Boston Consulting Group (C) Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Diverse revenue streams

– Consulting Martin is present in almost all the verticals within the industry. This has provided firm in George Martin at The Boston Consulting Group (C) case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Ability to lead change in Organizational Development field

– Consulting Martin is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Consulting Martin in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.






Weaknesses George Martin at The Boston Consulting Group (C) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of George Martin at The Boston Consulting Group (C) are -

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Consulting Martin is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study George Martin at The Boston Consulting Group (C) can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Need for greater diversity

– Consulting Martin has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Slow to strategic competitive environment developments

– As George Martin at The Boston Consulting Group (C) HBR case study mentions - Consulting Martin takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Low market penetration in new markets

– Outside its home market of Consulting Martin, firm in the HBR case study George Martin at The Boston Consulting Group (C) needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study George Martin at The Boston Consulting Group (C), is just above the industry average. Consulting Martin needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Interest costs

– Compare to the competition, Consulting Martin has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study George Martin at The Boston Consulting Group (C), in the dynamic environment Consulting Martin has struggled to respond to the nimble upstart competition. Consulting Martin has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Aligning sales with marketing

– It come across in the case study George Martin at The Boston Consulting Group (C) that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case George Martin at The Boston Consulting Group (C) can leverage the sales team experience to cultivate customer relationships as Consulting Martin is planning to shift buying processes online.

Lack of clear differentiation of Consulting Martin products

– To increase the profitability and margins on the products, Consulting Martin needs to provide more differentiated products than what it is currently offering in the marketplace.

Slow decision making process

– As mentioned earlier in the report, Consulting Martin has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Consulting Martin even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the George Martin at The Boston Consulting Group (C) HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Consulting Martin has relatively successful track record of launching new products.




Opportunities George Martin at The Boston Consulting Group (C) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study George Martin at The Boston Consulting Group (C) are -

Better consumer reach

– The expansion of the 5G network will help Consulting Martin to increase its market reach. Consulting Martin will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Learning at scale

– Online learning technologies has now opened space for Consulting Martin to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Creating value in data economy

– The success of analytics program of Consulting Martin has opened avenues for new revenue streams for the organization in the industry. This can help Consulting Martin to build a more holistic ecosystem as suggested in the George Martin at The Boston Consulting Group (C) case study. Consulting Martin can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Consulting Martin to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Low interest rates

– Even though inflation is raising its head in most developed economies, Consulting Martin can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Consulting Martin is facing challenges because of the dominance of functional experts in the organization. George Martin at The Boston Consulting Group (C) case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Consulting Martin in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Organizational Development segment, and it will provide faster access to the consumers.

Developing new processes and practices

– Consulting Martin can develop new processes and procedures in Organizational Development industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Organizational Development industry, but it has also influenced the consumer preferences. Consulting Martin can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Consulting Martin can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Leveraging digital technologies

– Consulting Martin can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Consulting Martin can use these opportunities to build new business models that can help the communities that Consulting Martin operates in. Secondly it can use opportunities from government spending in Organizational Development sector.

Buying journey improvements

– Consulting Martin can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. George Martin at The Boston Consulting Group (C) suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.




Threats George Martin at The Boston Consulting Group (C) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study George Martin at The Boston Consulting Group (C) are -

Regulatory challenges

– Consulting Martin needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Organizational Development industry regulations.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Consulting Martin.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Consulting Martin in the Organizational Development industry. The Organizational Development industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Consulting Martin in the Organizational Development sector and impact the bottomline of the organization.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Consulting Martin business can come under increasing regulations regarding data privacy, data security, etc.

Increasing wage structure of Consulting Martin

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Consulting Martin.

Stagnating economy with rate increase

– Consulting Martin can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Consulting Martin will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Consulting Martin with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study George Martin at The Boston Consulting Group (C), Consulting Martin may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Organizational Development .

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Environmental challenges

– Consulting Martin needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Consulting Martin can take advantage of this fund but it will also bring new competitors in the Organizational Development industry.

Consumer confidence and its impact on Consulting Martin demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.




Weighted SWOT Analysis of George Martin at The Boston Consulting Group (C) Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study George Martin at The Boston Consulting Group (C) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study George Martin at The Boston Consulting Group (C) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study George Martin at The Boston Consulting Group (C) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of George Martin at The Boston Consulting Group (C) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Consulting Martin needs to make to build a sustainable competitive advantage.



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