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Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version


Martha Rinaldi has been an assistant product manager at leading beverage company Potomac Waters since graduating from business school. Rinaldi is frustrated by her relationships with her boss and a close co-worker. Even though she works hard to please her manager, she has received a negative performance evaluation for her first four months. Should Rinaldi leave Potomac for a standing job offer at a company she previously interned with or try to improve her current situation?

Authors :: Linda A. Hill, Mark Rennella

Topics :: Organizational Development

Tags :: Collaboration, Conflict, Influence, Managing up, Organizational culture, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version" written by Linda A. Hill, Mark Rennella includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Rinaldi Potomac facing as an external strategic factors. Some of the topics covered in Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version case study are - Strategic Management Strategies, Collaboration, Conflict, Influence, Managing up, Organizational culture and Organizational Development.


Some of the macro environment factors that can be used to understand the Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version casestudy better are - – talent flight as more people leaving formal jobs, increasing government debt because of Covid-19 spendings, banking and financial system is disrupted by Bitcoin and other crypto currencies, cloud computing is disrupting traditional business models, increasing transportation and logistics costs, digital marketing is dominated by two big players Facebook and Google, there is backlash against globalization, challanges to central banks by blockchain based private currencies, increasing energy prices, etc



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Introduction to SWOT Analysis of Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Rinaldi Potomac, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Rinaldi Potomac operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version can be done for the following purposes –
1. Strategic planning using facts provided in Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version case study
2. Improving business portfolio management of Rinaldi Potomac
3. Assessing feasibility of the new initiative in Organizational Development field.
4. Making a Organizational Development topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Rinaldi Potomac




Strengths Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Rinaldi Potomac in Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version Harvard Business Review case study are -

Operational resilience

– The operational resilience strategy in the Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Training and development

– Rinaldi Potomac has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Highly skilled collaborators

– Rinaldi Potomac has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Successful track record of launching new products

– Rinaldi Potomac has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Rinaldi Potomac has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Ability to recruit top talent

– Rinaldi Potomac is one of the leading recruiters in the industry. Managers in the Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Low bargaining power of suppliers

– Suppliers of Rinaldi Potomac in the sector have low bargaining power. Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Rinaldi Potomac to manage not only supply disruptions but also source products at highly competitive prices.

High brand equity

– Rinaldi Potomac has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Rinaldi Potomac to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Superior customer experience

– The customer experience strategy of Rinaldi Potomac in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Diverse revenue streams

– Rinaldi Potomac is present in almost all the verticals within the industry. This has provided firm in Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Learning organization

- Rinaldi Potomac is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Rinaldi Potomac is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Analytics focus

– Rinaldi Potomac is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Linda A. Hill, Mark Rennella can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Cross disciplinary teams

– Horizontal connected teams at the Rinaldi Potomac are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.






Weaknesses Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version are -

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version, in the dynamic environment Rinaldi Potomac has struggled to respond to the nimble upstart competition. Rinaldi Potomac has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version, it seems that the employees of Rinaldi Potomac don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version, is just above the industry average. Rinaldi Potomac needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Slow decision making process

– As mentioned earlier in the report, Rinaldi Potomac has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Rinaldi Potomac even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Workers concerns about automation

– As automation is fast increasing in the segment, Rinaldi Potomac needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

High operating costs

– Compare to the competitors, firm in the HBR case study Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Rinaldi Potomac 's lucrative customers.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Rinaldi Potomac supply chain. Even after few cautionary changes mentioned in the HBR case study - Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Rinaldi Potomac vulnerable to further global disruptions in South East Asia.

Low market penetration in new markets

– Outside its home market of Rinaldi Potomac, firm in the HBR case study Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Increasing silos among functional specialists

– The organizational structure of Rinaldi Potomac is dominated by functional specialists. It is not different from other players in the Organizational Development segment. Rinaldi Potomac needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Rinaldi Potomac to focus more on services rather than just following the product oriented approach.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Rinaldi Potomac has relatively successful track record of launching new products.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Rinaldi Potomac is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.




Opportunities Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version are -

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Rinaldi Potomac to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Learning at scale

– Online learning technologies has now opened space for Rinaldi Potomac to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Rinaldi Potomac can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Developing new processes and practices

– Rinaldi Potomac can develop new processes and procedures in Organizational Development industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Organizational Development industry, but it has also influenced the consumer preferences. Rinaldi Potomac can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Using analytics as competitive advantage

– Rinaldi Potomac has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Rinaldi Potomac to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Leveraging digital technologies

– Rinaldi Potomac can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Rinaldi Potomac is facing challenges because of the dominance of functional experts in the organization. Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Rinaldi Potomac to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Rinaldi Potomac to hire the very best people irrespective of their geographical location.

Better consumer reach

– The expansion of the 5G network will help Rinaldi Potomac to increase its market reach. Rinaldi Potomac will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Rinaldi Potomac can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Loyalty marketing

– Rinaldi Potomac has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Rinaldi Potomac can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.




Threats Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version are -

Shortening product life cycle

– it is one of the major threat that Rinaldi Potomac is facing in Organizational Development sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Regulatory challenges

– Rinaldi Potomac needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Organizational Development industry regulations.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Environmental challenges

– Rinaldi Potomac needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Rinaldi Potomac can take advantage of this fund but it will also bring new competitors in the Organizational Development industry.

High dependence on third party suppliers

– Rinaldi Potomac high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Rinaldi Potomac in the Organizational Development industry. The Organizational Development industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Stagnating economy with rate increase

– Rinaldi Potomac can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Rinaldi Potomac will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Rinaldi Potomac with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version, Rinaldi Potomac may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Organizational Development .

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Rinaldi Potomac business can come under increasing regulations regarding data privacy, data security, etc.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Rinaldi Potomac can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version .




Weighted SWOT Analysis of Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Martha Rinaldi: Should She Stay or Should She Go?, Spanish Version is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Rinaldi Potomac needs to make to build a sustainable competitive advantage.



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