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Med-Mart: Transitioning the Business Model (C) SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Med-Mart: Transitioning the Business Model (C)


Supplements the (A) case.

Authors :: James Lattin, Mark Leslie, Erin Yurday

Topics :: Sales & Marketing

Tags :: Compensation, Entrepreneurship, Marketing, Sales, Strategy execution, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Med-Mart: Transitioning the Business Model (C)" written by James Lattin, Mark Leslie, Erin Yurday includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Med Transitioning facing as an external strategic factors. Some of the topics covered in Med-Mart: Transitioning the Business Model (C) case study are - Strategic Management Strategies, Compensation, Entrepreneurship, Marketing, Sales, Strategy execution and Sales & Marketing.


Some of the macro environment factors that can be used to understand the Med-Mart: Transitioning the Business Model (C) casestudy better are - – increasing commodity prices, cloud computing is disrupting traditional business models, there is backlash against globalization, technology disruption, geopolitical disruptions, wage bills are increasing, increasing government debt because of Covid-19 spendings, talent flight as more people leaving formal jobs, there is increasing trade war between United States & China, etc



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Introduction to SWOT Analysis of Med-Mart: Transitioning the Business Model (C)


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Med-Mart: Transitioning the Business Model (C) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Med Transitioning, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Med Transitioning operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Med-Mart: Transitioning the Business Model (C) can be done for the following purposes –
1. Strategic planning using facts provided in Med-Mart: Transitioning the Business Model (C) case study
2. Improving business portfolio management of Med Transitioning
3. Assessing feasibility of the new initiative in Sales & Marketing field.
4. Making a Sales & Marketing topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Med Transitioning




Strengths Med-Mart: Transitioning the Business Model (C) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Med Transitioning in Med-Mart: Transitioning the Business Model (C) Harvard Business Review case study are -

Diverse revenue streams

– Med Transitioning is present in almost all the verticals within the industry. This has provided firm in Med-Mart: Transitioning the Business Model (C) case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Training and development

– Med Transitioning has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Med-Mart: Transitioning the Business Model (C) Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

High switching costs

– The high switching costs that Med Transitioning has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Sustainable margins compare to other players in Sales & Marketing industry

– Med-Mart: Transitioning the Business Model (C) firm has clearly differentiated products in the market place. This has enabled Med Transitioning to fetch slight price premium compare to the competitors in the Sales & Marketing industry. The sustainable margins have also helped Med Transitioning to invest into research and development (R&D) and innovation.

Ability to lead change in Sales & Marketing field

– Med Transitioning is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Med Transitioning in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Ability to recruit top talent

– Med Transitioning is one of the leading recruiters in the industry. Managers in the Med-Mart: Transitioning the Business Model (C) are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Highly skilled collaborators

– Med Transitioning has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Med-Mart: Transitioning the Business Model (C) HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Superior customer experience

– The customer experience strategy of Med Transitioning in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

High brand equity

– Med Transitioning has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Med Transitioning to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Successful track record of launching new products

– Med Transitioning has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Med Transitioning has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Organizational Resilience of Med Transitioning

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Med Transitioning does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Analytics focus

– Med Transitioning is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by James Lattin, Mark Leslie, Erin Yurday can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.






Weaknesses Med-Mart: Transitioning the Business Model (C) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Med-Mart: Transitioning the Business Model (C) are -

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Med-Mart: Transitioning the Business Model (C), it seems that the employees of Med Transitioning don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

High bargaining power of channel partners

– Because of the regulatory requirements, James Lattin, Mark Leslie, Erin Yurday suggests that, Med Transitioning is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Workers concerns about automation

– As automation is fast increasing in the segment, Med Transitioning needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Skills based hiring

– The stress on hiring functional specialists at Med Transitioning has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Products dominated business model

– Even though Med Transitioning has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Med-Mart: Transitioning the Business Model (C) should strive to include more intangible value offerings along with its core products and services.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Med Transitioning supply chain. Even after few cautionary changes mentioned in the HBR case study - Med-Mart: Transitioning the Business Model (C), it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Med Transitioning vulnerable to further global disruptions in South East Asia.

Interest costs

– Compare to the competition, Med Transitioning has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Increasing silos among functional specialists

– The organizational structure of Med Transitioning is dominated by functional specialists. It is not different from other players in the Sales & Marketing segment. Med Transitioning needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Med Transitioning to focus more on services rather than just following the product oriented approach.

No frontier risks strategy

– After analyzing the HBR case study Med-Mart: Transitioning the Business Model (C), it seems that company is thinking about the frontier risks that can impact Sales & Marketing strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Med-Mart: Transitioning the Business Model (C), in the dynamic environment Med Transitioning has struggled to respond to the nimble upstart competition. Med Transitioning has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Need for greater diversity

– Med Transitioning has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.




Opportunities Med-Mart: Transitioning the Business Model (C) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Med-Mart: Transitioning the Business Model (C) are -

Building a culture of innovation

– managers at Med Transitioning can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Sales & Marketing segment.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Med Transitioning to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Med Transitioning can use these opportunities to build new business models that can help the communities that Med Transitioning operates in. Secondly it can use opportunities from government spending in Sales & Marketing sector.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Sales & Marketing industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Med Transitioning can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Med Transitioning can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Better consumer reach

– The expansion of the 5G network will help Med Transitioning to increase its market reach. Med Transitioning will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Buying journey improvements

– Med Transitioning can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Med-Mart: Transitioning the Business Model (C) suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Med Transitioning can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Loyalty marketing

– Med Transitioning has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Learning at scale

– Online learning technologies has now opened space for Med Transitioning to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Developing new processes and practices

– Med Transitioning can develop new processes and procedures in Sales & Marketing industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Sales & Marketing industry, but it has also influenced the consumer preferences. Med Transitioning can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Med Transitioning in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Sales & Marketing segment, and it will provide faster access to the consumers.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Med Transitioning in the consumer business. Now Med Transitioning can target international markets with far fewer capital restrictions requirements than the existing system.




Threats Med-Mart: Transitioning the Business Model (C) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Med-Mart: Transitioning the Business Model (C) are -

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Med Transitioning can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Med-Mart: Transitioning the Business Model (C) .

High dependence on third party suppliers

– Med Transitioning high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Med-Mart: Transitioning the Business Model (C), Med Transitioning may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Sales & Marketing .

Easy access to finance

– Easy access to finance in Sales & Marketing field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Med Transitioning can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Environmental challenges

– Med Transitioning needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Med Transitioning can take advantage of this fund but it will also bring new competitors in the Sales & Marketing industry.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Med Transitioning business can come under increasing regulations regarding data privacy, data security, etc.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Med Transitioning with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Shortening product life cycle

– it is one of the major threat that Med Transitioning is facing in Sales & Marketing sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Regulatory challenges

– Med Transitioning needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Sales & Marketing industry regulations.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Med Transitioning in the Sales & Marketing sector and impact the bottomline of the organization.

Consumer confidence and its impact on Med Transitioning demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Med Transitioning needs to understand the core reasons impacting the Sales & Marketing industry. This will help it in building a better workplace.




Weighted SWOT Analysis of Med-Mart: Transitioning the Business Model (C) Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Med-Mart: Transitioning the Business Model (C) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Med-Mart: Transitioning the Business Model (C) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Med-Mart: Transitioning the Business Model (C) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Med-Mart: Transitioning the Business Model (C) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Med Transitioning needs to make to build a sustainable competitive advantage.



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