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The Pelayo Family Plays Roulette: The Prequel SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of The Pelayo Family Plays Roulette: The Prequel


The case presents data from 70,340 spins of four roulette wheels: three of which are real ("imperfect") and one of which is simulated ("perfect"). The challenge posed is to identify which of the four is the simulated wheel. After weeks spent recording spin results at their local casino, the members of the Pelayo family think they have identified three imperfect wheels. Before they start betting, they want to be certain that the three wheels they identified as imperfect are easily distinguishable from a theoretically perfect wheel. This case has been used successfully in Darden's MBA elective about data analysis. That course introduced pivot tables and the chi-squared goodness-of-fit test using the case "The Roulette Wheel." Discussion of "The Pelayo Family Plays Roulette" probably will not require an entire class period. One option would be to hand out the case during the discussion of "The Roulette Wheel" as something of a follow-on.

Authors :: Phillip E. Pfeifer, Samuel E Bodily, Manel Baucells

Topics :: Strategy & Execution

Tags :: , SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "The Pelayo Family Plays Roulette: The Prequel" written by Phillip E. Pfeifer, Samuel E Bodily, Manel Baucells includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Roulette Wheel facing as an external strategic factors. Some of the topics covered in The Pelayo Family Plays Roulette: The Prequel case study are - Strategic Management Strategies, and Strategy & Execution.


Some of the macro environment factors that can be used to understand the The Pelayo Family Plays Roulette: The Prequel casestudy better are - – digital marketing is dominated by two big players Facebook and Google, there is backlash against globalization, cloud computing is disrupting traditional business models, increasing inequality as vast percentage of new income is going to the top 1%, there is increasing trade war between United States & China, customer relationship management is fast transforming because of increasing concerns over data privacy, increasing government debt because of Covid-19 spendings, central banks are concerned over increasing inflation, challanges to central banks by blockchain based private currencies, etc



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Introduction to SWOT Analysis of The Pelayo Family Plays Roulette: The Prequel


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in The Pelayo Family Plays Roulette: The Prequel case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Roulette Wheel, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Roulette Wheel operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of The Pelayo Family Plays Roulette: The Prequel can be done for the following purposes –
1. Strategic planning using facts provided in The Pelayo Family Plays Roulette: The Prequel case study
2. Improving business portfolio management of Roulette Wheel
3. Assessing feasibility of the new initiative in Strategy & Execution field.
4. Making a Strategy & Execution topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Roulette Wheel




Strengths The Pelayo Family Plays Roulette: The Prequel | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Roulette Wheel in The Pelayo Family Plays Roulette: The Prequel Harvard Business Review case study are -

Training and development

– Roulette Wheel has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in The Pelayo Family Plays Roulette: The Prequel Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Learning organization

- Roulette Wheel is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Roulette Wheel is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in The Pelayo Family Plays Roulette: The Prequel Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Superior customer experience

– The customer experience strategy of Roulette Wheel in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Strong track record of project management

– Roulette Wheel is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

High switching costs

– The high switching costs that Roulette Wheel has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Operational resilience

– The operational resilience strategy in the The Pelayo Family Plays Roulette: The Prequel Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Effective Research and Development (R&D)

– Roulette Wheel has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study The Pelayo Family Plays Roulette: The Prequel - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Highly skilled collaborators

– Roulette Wheel has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in The Pelayo Family Plays Roulette: The Prequel HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Sustainable margins compare to other players in Strategy & Execution industry

– The Pelayo Family Plays Roulette: The Prequel firm has clearly differentiated products in the market place. This has enabled Roulette Wheel to fetch slight price premium compare to the competitors in the Strategy & Execution industry. The sustainable margins have also helped Roulette Wheel to invest into research and development (R&D) and innovation.

Ability to lead change in Strategy & Execution field

– Roulette Wheel is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Roulette Wheel in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Digital Transformation in Strategy & Execution segment

- digital transformation varies from industry to industry. For Roulette Wheel digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Roulette Wheel has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Cross disciplinary teams

– Horizontal connected teams at the Roulette Wheel are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.






Weaknesses The Pelayo Family Plays Roulette: The Prequel | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of The Pelayo Family Plays Roulette: The Prequel are -

Aligning sales with marketing

– It come across in the case study The Pelayo Family Plays Roulette: The Prequel that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case The Pelayo Family Plays Roulette: The Prequel can leverage the sales team experience to cultivate customer relationships as Roulette Wheel is planning to shift buying processes online.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study The Pelayo Family Plays Roulette: The Prequel, in the dynamic environment Roulette Wheel has struggled to respond to the nimble upstart competition. Roulette Wheel has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Slow to strategic competitive environment developments

– As The Pelayo Family Plays Roulette: The Prequel HBR case study mentions - Roulette Wheel takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study The Pelayo Family Plays Roulette: The Prequel, it seems that the employees of Roulette Wheel don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study The Pelayo Family Plays Roulette: The Prequel, is just above the industry average. Roulette Wheel needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the The Pelayo Family Plays Roulette: The Prequel HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Roulette Wheel has relatively successful track record of launching new products.

Lack of clear differentiation of Roulette Wheel products

– To increase the profitability and margins on the products, Roulette Wheel needs to provide more differentiated products than what it is currently offering in the marketplace.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Roulette Wheel supply chain. Even after few cautionary changes mentioned in the HBR case study - The Pelayo Family Plays Roulette: The Prequel, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Roulette Wheel vulnerable to further global disruptions in South East Asia.

Workers concerns about automation

– As automation is fast increasing in the segment, Roulette Wheel needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Need for greater diversity

– Roulette Wheel has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Roulette Wheel is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study The Pelayo Family Plays Roulette: The Prequel can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.




Opportunities The Pelayo Family Plays Roulette: The Prequel | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study The Pelayo Family Plays Roulette: The Prequel are -

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Strategy & Execution industry, but it has also influenced the consumer preferences. Roulette Wheel can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Roulette Wheel is facing challenges because of the dominance of functional experts in the organization. The Pelayo Family Plays Roulette: The Prequel case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Building a culture of innovation

– managers at Roulette Wheel can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Strategy & Execution segment.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Roulette Wheel in the consumer business. Now Roulette Wheel can target international markets with far fewer capital restrictions requirements than the existing system.

Manufacturing automation

– Roulette Wheel can use the latest technology developments to improve its manufacturing and designing process in Strategy & Execution segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Roulette Wheel to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Roulette Wheel to hire the very best people irrespective of their geographical location.

Low interest rates

– Even though inflation is raising its head in most developed economies, Roulette Wheel can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Creating value in data economy

– The success of analytics program of Roulette Wheel has opened avenues for new revenue streams for the organization in the industry. This can help Roulette Wheel to build a more holistic ecosystem as suggested in the The Pelayo Family Plays Roulette: The Prequel case study. Roulette Wheel can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Using analytics as competitive advantage

– Roulette Wheel has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study The Pelayo Family Plays Roulette: The Prequel - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Roulette Wheel to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Roulette Wheel in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Strategy & Execution segment, and it will provide faster access to the consumers.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Strategy & Execution industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Roulette Wheel can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Roulette Wheel can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Roulette Wheel can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Roulette Wheel can explore opportunities that can attract volunteers and are consistent with its mission and vision.




Threats The Pelayo Family Plays Roulette: The Prequel External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study The Pelayo Family Plays Roulette: The Prequel are -

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Roulette Wheel in the Strategy & Execution industry. The Strategy & Execution industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Roulette Wheel.

High dependence on third party suppliers

– Roulette Wheel high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Roulette Wheel will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Easy access to finance

– Easy access to finance in Strategy & Execution field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Roulette Wheel can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study The Pelayo Family Plays Roulette: The Prequel, Roulette Wheel may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Strategy & Execution .

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Roulette Wheel in the Strategy & Execution sector and impact the bottomline of the organization.

Stagnating economy with rate increase

– Roulette Wheel can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Roulette Wheel business can come under increasing regulations regarding data privacy, data security, etc.

Shortening product life cycle

– it is one of the major threat that Roulette Wheel is facing in Strategy & Execution sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Consumer confidence and its impact on Roulette Wheel demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Roulette Wheel with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.




Weighted SWOT Analysis of The Pelayo Family Plays Roulette: The Prequel Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study The Pelayo Family Plays Roulette: The Prequel needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study The Pelayo Family Plays Roulette: The Prequel is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study The Pelayo Family Plays Roulette: The Prequel is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of The Pelayo Family Plays Roulette: The Prequel is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Roulette Wheel needs to make to build a sustainable competitive advantage.



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