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Union Corrugating Co., Video Supplement SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Union Corrugating Co., Video Supplement


This is the Video Supplement for Union Corrugating Company(A) and (B) (HBS Cases 803065 and 804003).

Authors :: Jim Sharpe

Topics :: Innovation & Entrepreneurship

Tags :: Costs, Crisis management, Customers, Entrepreneurship, Gender, Government, Organizational culture, Reorganization, Sales, Supply chain, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Union Corrugating Co., Video Supplement" written by Jim Sharpe includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Corrugating 803065 facing as an external strategic factors. Some of the topics covered in Union Corrugating Co., Video Supplement case study are - Strategic Management Strategies, Costs, Crisis management, Customers, Entrepreneurship, Gender, Government, Organizational culture, Reorganization, Sales, Supply chain and Innovation & Entrepreneurship.


Some of the macro environment factors that can be used to understand the Union Corrugating Co., Video Supplement casestudy better are - – talent flight as more people leaving formal jobs, central banks are concerned over increasing inflation, increasing commodity prices, competitive advantages are harder to sustain because of technology dispersion, banking and financial system is disrupted by Bitcoin and other crypto currencies, wage bills are increasing, cloud computing is disrupting traditional business models, there is increasing trade war between United States & China, digital marketing is dominated by two big players Facebook and Google, etc



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Introduction to SWOT Analysis of Union Corrugating Co., Video Supplement


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Union Corrugating Co., Video Supplement case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Corrugating 803065, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Corrugating 803065 operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Union Corrugating Co., Video Supplement can be done for the following purposes –
1. Strategic planning using facts provided in Union Corrugating Co., Video Supplement case study
2. Improving business portfolio management of Corrugating 803065
3. Assessing feasibility of the new initiative in Innovation & Entrepreneurship field.
4. Making a Innovation & Entrepreneurship topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Corrugating 803065




Strengths Union Corrugating Co., Video Supplement | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Corrugating 803065 in Union Corrugating Co., Video Supplement Harvard Business Review case study are -

Ability to recruit top talent

– Corrugating 803065 is one of the leading recruiters in the industry. Managers in the Union Corrugating Co., Video Supplement are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Organizational Resilience of Corrugating 803065

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Corrugating 803065 does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Successful track record of launching new products

– Corrugating 803065 has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Corrugating 803065 has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

High brand equity

– Corrugating 803065 has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Corrugating 803065 to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Effective Research and Development (R&D)

– Corrugating 803065 has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Union Corrugating Co., Video Supplement - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Cross disciplinary teams

– Horizontal connected teams at the Corrugating 803065 are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Analytics focus

– Corrugating 803065 is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Jim Sharpe can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Innovation driven organization

– Corrugating 803065 is one of the most innovative firm in sector. Manager in Union Corrugating Co., Video Supplement Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Learning organization

- Corrugating 803065 is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Corrugating 803065 is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Union Corrugating Co., Video Supplement Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Sustainable margins compare to other players in Innovation & Entrepreneurship industry

– Union Corrugating Co., Video Supplement firm has clearly differentiated products in the market place. This has enabled Corrugating 803065 to fetch slight price premium compare to the competitors in the Innovation & Entrepreneurship industry. The sustainable margins have also helped Corrugating 803065 to invest into research and development (R&D) and innovation.

High switching costs

– The high switching costs that Corrugating 803065 has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Digital Transformation in Innovation & Entrepreneurship segment

- digital transformation varies from industry to industry. For Corrugating 803065 digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Corrugating 803065 has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.






Weaknesses Union Corrugating Co., Video Supplement | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Union Corrugating Co., Video Supplement are -

Products dominated business model

– Even though Corrugating 803065 has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Union Corrugating Co., Video Supplement should strive to include more intangible value offerings along with its core products and services.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Union Corrugating Co., Video Supplement, is just above the industry average. Corrugating 803065 needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Aligning sales with marketing

– It come across in the case study Union Corrugating Co., Video Supplement that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Union Corrugating Co., Video Supplement can leverage the sales team experience to cultivate customer relationships as Corrugating 803065 is planning to shift buying processes online.

High operating costs

– Compare to the competitors, firm in the HBR case study Union Corrugating Co., Video Supplement has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Corrugating 803065 's lucrative customers.

Need for greater diversity

– Corrugating 803065 has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Increasing silos among functional specialists

– The organizational structure of Corrugating 803065 is dominated by functional specialists. It is not different from other players in the Innovation & Entrepreneurship segment. Corrugating 803065 needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Corrugating 803065 to focus more on services rather than just following the product oriented approach.

High cash cycle compare to competitors

Corrugating 803065 has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Interest costs

– Compare to the competition, Corrugating 803065 has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Skills based hiring

– The stress on hiring functional specialists at Corrugating 803065 has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Slow to strategic competitive environment developments

– As Union Corrugating Co., Video Supplement HBR case study mentions - Corrugating 803065 takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Lack of clear differentiation of Corrugating 803065 products

– To increase the profitability and margins on the products, Corrugating 803065 needs to provide more differentiated products than what it is currently offering in the marketplace.




Opportunities Union Corrugating Co., Video Supplement | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Union Corrugating Co., Video Supplement are -

Lowering marketing communication costs

– 5G expansion will open new opportunities for Corrugating 803065 in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Innovation & Entrepreneurship segment, and it will provide faster access to the consumers.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Corrugating 803065 can use these opportunities to build new business models that can help the communities that Corrugating 803065 operates in. Secondly it can use opportunities from government spending in Innovation & Entrepreneurship sector.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Innovation & Entrepreneurship industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Corrugating 803065 can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Corrugating 803065 can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Better consumer reach

– The expansion of the 5G network will help Corrugating 803065 to increase its market reach. Corrugating 803065 will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Learning at scale

– Online learning technologies has now opened space for Corrugating 803065 to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Low interest rates

– Even though inflation is raising its head in most developed economies, Corrugating 803065 can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Corrugating 803065 is facing challenges because of the dominance of functional experts in the organization. Union Corrugating Co., Video Supplement case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Buying journey improvements

– Corrugating 803065 can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Union Corrugating Co., Video Supplement suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Using analytics as competitive advantage

– Corrugating 803065 has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Union Corrugating Co., Video Supplement - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Corrugating 803065 to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Corrugating 803065 to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Corrugating 803065 can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Innovation & Entrepreneurship industry, but it has also influenced the consumer preferences. Corrugating 803065 can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Loyalty marketing

– Corrugating 803065 has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.




Threats Union Corrugating Co., Video Supplement External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Union Corrugating Co., Video Supplement are -

Regulatory challenges

– Corrugating 803065 needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Innovation & Entrepreneurship industry regulations.

Environmental challenges

– Corrugating 803065 needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Corrugating 803065 can take advantage of this fund but it will also bring new competitors in the Innovation & Entrepreneurship industry.

High dependence on third party suppliers

– Corrugating 803065 high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Consumer confidence and its impact on Corrugating 803065 demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Technology acceleration in Forth Industrial Revolution

– Corrugating 803065 has witnessed rapid integration of technology during Covid-19 in the Innovation & Entrepreneurship industry. As one of the leading players in the industry, Corrugating 803065 needs to keep up with the evolution of technology in the Innovation & Entrepreneurship sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Corrugating 803065 can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Union Corrugating Co., Video Supplement .

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Union Corrugating Co., Video Supplement, Corrugating 803065 may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Innovation & Entrepreneurship .

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Corrugating 803065 with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Increasing wage structure of Corrugating 803065

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Corrugating 803065.

Shortening product life cycle

– it is one of the major threat that Corrugating 803065 is facing in Innovation & Entrepreneurship sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Stagnating economy with rate increase

– Corrugating 803065 can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.




Weighted SWOT Analysis of Union Corrugating Co., Video Supplement Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Union Corrugating Co., Video Supplement needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Union Corrugating Co., Video Supplement is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Union Corrugating Co., Video Supplement is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Union Corrugating Co., Video Supplement is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Corrugating 803065 needs to make to build a sustainable competitive advantage.



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