Swot Analysis of "Changing Corporate Identity: The Case of a Regional Hospital, Epilogue" written by Margaret Bruce includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Identity Epilogue facing as an external strategic factors. Some of the topics covered in Changing Corporate Identity: The Case of a Regional Hospital, Epilogue case study are - Strategic Management Strategies, Collaboration, Communication, Design, Market research and Sales & Marketing.
Some of the macro environment factors that can be used to understand the Changing Corporate Identity: The Case of a Regional Hospital, Epilogue casestudy better are - – increasing household debt because of falling income levels, competitive advantages are harder to sustain because of technology dispersion, talent flight as more people leaving formal jobs, customer relationship management is fast transforming because of increasing concerns over data privacy, wage bills are increasing, there is backlash against globalization, increasing inequality as vast percentage of new income is going to the top 1%,
banking and financial system is disrupted by Bitcoin and other crypto currencies, central banks are concerned over increasing inflation, etc
Introduction to SWOT Analysis of Changing Corporate Identity: The Case of a Regional Hospital, Epilogue
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Changing Corporate Identity: The Case of a Regional Hospital, Epilogue case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Identity Epilogue, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Identity Epilogue operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Changing Corporate Identity: The Case of a Regional Hospital, Epilogue can be done for the following purposes –
1. Strategic planning using facts provided in Changing Corporate Identity: The Case of a Regional Hospital, Epilogue case study
2. Improving business portfolio management of Identity Epilogue
3. Assessing feasibility of the new initiative in Sales & Marketing field.
4. Making a Sales & Marketing topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Identity Epilogue
Strengths Changing Corporate Identity: The Case of a Regional Hospital, Epilogue | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Identity Epilogue in Changing Corporate Identity: The Case of a Regional Hospital, Epilogue Harvard Business Review case study are -
Learning organization
- Identity Epilogue is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Identity Epilogue is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Changing Corporate Identity: The Case of a Regional Hospital, Epilogue Harvard Business Review case study emphasize – knowledge, initiative, and innovation.
Analytics focus
– Identity Epilogue is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Margaret Bruce can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.
Operational resilience
– The operational resilience strategy in the Changing Corporate Identity: The Case of a Regional Hospital, Epilogue Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.
Low bargaining power of suppliers
– Suppliers of Identity Epilogue in the sector have low bargaining power. Changing Corporate Identity: The Case of a Regional Hospital, Epilogue has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Identity Epilogue to manage not only supply disruptions but also source products at highly competitive prices.
Ability to lead change in Sales & Marketing field
– Identity Epilogue is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Identity Epilogue in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.
Digital Transformation in Sales & Marketing segment
- digital transformation varies from industry to industry. For Identity Epilogue digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Identity Epilogue has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.
Cross disciplinary teams
– Horizontal connected teams at the Identity Epilogue are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.
Diverse revenue streams
– Identity Epilogue is present in almost all the verticals within the industry. This has provided firm in Changing Corporate Identity: The Case of a Regional Hospital, Epilogue case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.
Ability to recruit top talent
– Identity Epilogue is one of the leading recruiters in the industry. Managers in the Changing Corporate Identity: The Case of a Regional Hospital, Epilogue are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.
High brand equity
– Identity Epilogue has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Identity Epilogue to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Strong track record of project management
– Identity Epilogue is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
Innovation driven organization
– Identity Epilogue is one of the most innovative firm in sector. Manager in Changing Corporate Identity: The Case of a Regional Hospital, Epilogue Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.
Weaknesses Changing Corporate Identity: The Case of a Regional Hospital, Epilogue | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Changing Corporate Identity: The Case of a Regional Hospital, Epilogue are -
High bargaining power of channel partners
– Because of the regulatory requirements, Margaret Bruce suggests that, Identity Epilogue is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.
Need for greater diversity
– Identity Epilogue has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.
High cash cycle compare to competitors
Identity Epilogue has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.
Skills based hiring
– The stress on hiring functional specialists at Identity Epilogue has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.
Aligning sales with marketing
– It come across in the case study Changing Corporate Identity: The Case of a Regional Hospital, Epilogue that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Changing Corporate Identity: The Case of a Regional Hospital, Epilogue can leverage the sales team experience to cultivate customer relationships as Identity Epilogue is planning to shift buying processes online.
Compensation and incentives
– The revenue per employee as mentioned in the HBR case study Changing Corporate Identity: The Case of a Regional Hospital, Epilogue, is just above the industry average. Identity Epilogue needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.
Low market penetration in new markets
– Outside its home market of Identity Epilogue, firm in the HBR case study Changing Corporate Identity: The Case of a Regional Hospital, Epilogue needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.
Products dominated business model
– Even though Identity Epilogue has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Changing Corporate Identity: The Case of a Regional Hospital, Epilogue should strive to include more intangible value offerings along with its core products and services.
Slow to harness new channels of communication
– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Identity Epilogue is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Changing Corporate Identity: The Case of a Regional Hospital, Epilogue can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.
Workers concerns about automation
– As automation is fast increasing in the segment, Identity Epilogue needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.
Employees’ incomplete understanding of strategy
– From the instances in the HBR case study Changing Corporate Identity: The Case of a Regional Hospital, Epilogue, it seems that the employees of Identity Epilogue don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.
Opportunities Changing Corporate Identity: The Case of a Regional Hospital, Epilogue | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Changing Corporate Identity: The Case of a Regional Hospital, Epilogue are -
Reconfiguring business model
– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Identity Epilogue to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.
Creating value in data economy
– The success of analytics program of Identity Epilogue has opened avenues for new revenue streams for the organization in the industry. This can help Identity Epilogue to build a more holistic ecosystem as suggested in the Changing Corporate Identity: The Case of a Regional Hospital, Epilogue case study. Identity Epilogue can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.
Better consumer reach
– The expansion of the 5G network will help Identity Epilogue to increase its market reach. Identity Epilogue will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.
Remote work and new talent hiring opportunities
– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Identity Epilogue to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Identity Epilogue to hire the very best people irrespective of their geographical location.
Learning at scale
– Online learning technologies has now opened space for Identity Epilogue to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.
Buying journey improvements
– Identity Epilogue can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Changing Corporate Identity: The Case of a Regional Hospital, Epilogue suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Identity Epilogue can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Low interest rates
– Even though inflation is raising its head in most developed economies, Identity Epilogue can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Identity Epilogue can use these opportunities to build new business models that can help the communities that Identity Epilogue operates in. Secondly it can use opportunities from government spending in Sales & Marketing sector.
Use of Bitcoin and other crypto currencies for transactions
– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Identity Epilogue in the consumer business. Now Identity Epilogue can target international markets with far fewer capital restrictions requirements than the existing system.
Redefining models of collaboration and team work
– As explained in the weaknesses section, Identity Epilogue is facing challenges because of the dominance of functional experts in the organization. Changing Corporate Identity: The Case of a Regional Hospital, Epilogue case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.
Changes in consumer behavior post Covid-19
– Consumer behavior has changed in the Sales & Marketing industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Identity Epilogue can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Identity Epilogue can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.
Manufacturing automation
– Identity Epilogue can use the latest technology developments to improve its manufacturing and designing process in Sales & Marketing segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Threats Changing Corporate Identity: The Case of a Regional Hospital, Epilogue External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Changing Corporate Identity: The Case of a Regional Hospital, Epilogue are -
Barriers of entry lowering
– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Identity Epilogue with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for Identity Epilogue in the Sales & Marketing industry. The Sales & Marketing industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Identity Epilogue.
Stagnating economy with rate increase
– Identity Epilogue can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.
Shortening product life cycle
– it is one of the major threat that Identity Epilogue is facing in Sales & Marketing sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
Technology acceleration in Forth Industrial Revolution
– Identity Epilogue has witnessed rapid integration of technology during Covid-19 in the Sales & Marketing industry. As one of the leading players in the industry, Identity Epilogue needs to keep up with the evolution of technology in the Sales & Marketing sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
Instability in the European markets
– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Identity Epilogue will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Identity Epilogue can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Changing Corporate Identity: The Case of a Regional Hospital, Epilogue .
Environmental challenges
– Identity Epilogue needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Identity Epilogue can take advantage of this fund but it will also bring new competitors in the Sales & Marketing industry.
Increasing wage structure of Identity Epilogue
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Identity Epilogue.
High dependence on third party suppliers
– Identity Epilogue high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
New competition
– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Identity Epilogue in the Sales & Marketing sector and impact the bottomline of the organization.
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Identity Epilogue needs to understand the core reasons impacting the Sales & Marketing industry. This will help it in building a better workplace.
Weighted SWOT Analysis of Changing Corporate Identity: The Case of a Regional Hospital, Epilogue Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Changing Corporate Identity: The Case of a Regional Hospital, Epilogue needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Changing Corporate Identity: The Case of a Regional Hospital, Epilogue is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Changing Corporate Identity: The Case of a Regional Hospital, Epilogue is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Changing Corporate Identity: The Case of a Regional Hospital, Epilogue is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Identity Epilogue needs to make to build a sustainable competitive advantage.
