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Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society


As Fei Cheng Wu Rao, China's most popular entertainment program, enters its fourth year, company leaders grapple with questions of how to keep the show fresh and reach new markets. In particular, the show is poised to expand to Africa, yet there are significant questions about how to tailor a program designed to capture the attention of a unique demographic within China to new cultural contexts.

Authors :: Christopher Marquis, Zoe Yang, Juelin Yin

Topics :: Strategy & Execution

Tags :: Marketing, Strategy, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society" written by Christopher Marquis, Zoe Yang, Juelin Yin includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Fei Cheng facing as an external strategic factors. Some of the topics covered in Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society case study are - Strategic Management Strategies, Marketing, Strategy and Strategy & Execution.


Some of the macro environment factors that can be used to understand the Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society casestudy better are - – customer relationship management is fast transforming because of increasing concerns over data privacy, banking and financial system is disrupted by Bitcoin and other crypto currencies, digital marketing is dominated by two big players Facebook and Google, increasing household debt because of falling income levels, central banks are concerned over increasing inflation, increasing government debt because of Covid-19 spendings, increasing commodity prices, increasing energy prices, supply chains are disrupted by pandemic , etc



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Introduction to SWOT Analysis of Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Fei Cheng, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Fei Cheng operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society can be done for the following purposes –
1. Strategic planning using facts provided in Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society case study
2. Improving business portfolio management of Fei Cheng
3. Assessing feasibility of the new initiative in Strategy & Execution field.
4. Making a Strategy & Execution topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Fei Cheng




Strengths Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Fei Cheng in Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society Harvard Business Review case study are -

Low bargaining power of suppliers

– Suppliers of Fei Cheng in the sector have low bargaining power. Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Fei Cheng to manage not only supply disruptions but also source products at highly competitive prices.

Innovation driven organization

– Fei Cheng is one of the most innovative firm in sector. Manager in Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Organizational Resilience of Fei Cheng

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Fei Cheng does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Highly skilled collaborators

– Fei Cheng has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Operational resilience

– The operational resilience strategy in the Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Sustainable margins compare to other players in Strategy & Execution industry

– Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society firm has clearly differentiated products in the market place. This has enabled Fei Cheng to fetch slight price premium compare to the competitors in the Strategy & Execution industry. The sustainable margins have also helped Fei Cheng to invest into research and development (R&D) and innovation.

Learning organization

- Fei Cheng is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Fei Cheng is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Effective Research and Development (R&D)

– Fei Cheng has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Ability to lead change in Strategy & Execution field

– Fei Cheng is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Fei Cheng in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Diverse revenue streams

– Fei Cheng is present in almost all the verticals within the industry. This has provided firm in Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

High switching costs

– The high switching costs that Fei Cheng has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Cross disciplinary teams

– Horizontal connected teams at the Fei Cheng are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.






Weaknesses Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society are -

No frontier risks strategy

– After analyzing the HBR case study Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society, it seems that company is thinking about the frontier risks that can impact Strategy & Execution strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Fei Cheng has relatively successful track record of launching new products.

Lack of clear differentiation of Fei Cheng products

– To increase the profitability and margins on the products, Fei Cheng needs to provide more differentiated products than what it is currently offering in the marketplace.

Increasing silos among functional specialists

– The organizational structure of Fei Cheng is dominated by functional specialists. It is not different from other players in the Strategy & Execution segment. Fei Cheng needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Fei Cheng to focus more on services rather than just following the product oriented approach.

Products dominated business model

– Even though Fei Cheng has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society should strive to include more intangible value offerings along with its core products and services.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Fei Cheng is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Slow to strategic competitive environment developments

– As Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society HBR case study mentions - Fei Cheng takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Aligning sales with marketing

– It come across in the case study Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society can leverage the sales team experience to cultivate customer relationships as Fei Cheng is planning to shift buying processes online.

Workers concerns about automation

– As automation is fast increasing in the segment, Fei Cheng needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Capital Spending Reduction

– Even during the low interest decade, Fei Cheng has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Need for greater diversity

– Fei Cheng has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.




Opportunities Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society are -

Loyalty marketing

– Fei Cheng has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Manufacturing automation

– Fei Cheng can use the latest technology developments to improve its manufacturing and designing process in Strategy & Execution segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Buying journey improvements

– Fei Cheng can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Leveraging digital technologies

– Fei Cheng can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Building a culture of innovation

– managers at Fei Cheng can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Strategy & Execution segment.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Fei Cheng in the consumer business. Now Fei Cheng can target international markets with far fewer capital restrictions requirements than the existing system.

Learning at scale

– Online learning technologies has now opened space for Fei Cheng to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Creating value in data economy

– The success of analytics program of Fei Cheng has opened avenues for new revenue streams for the organization in the industry. This can help Fei Cheng to build a more holistic ecosystem as suggested in the Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society case study. Fei Cheng can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Fei Cheng in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Strategy & Execution segment, and it will provide faster access to the consumers.

Developing new processes and practices

– Fei Cheng can develop new processes and procedures in Strategy & Execution industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Fei Cheng is facing challenges because of the dominance of functional experts in the organization. Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Better consumer reach

– The expansion of the 5G network will help Fei Cheng to increase its market reach. Fei Cheng will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Fei Cheng to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.




Threats Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society are -

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Consumer confidence and its impact on Fei Cheng demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Technology acceleration in Forth Industrial Revolution

– Fei Cheng has witnessed rapid integration of technology during Covid-19 in the Strategy & Execution industry. As one of the leading players in the industry, Fei Cheng needs to keep up with the evolution of technology in the Strategy & Execution sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Fei Cheng in the Strategy & Execution sector and impact the bottomline of the organization.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Fei Cheng business can come under increasing regulations regarding data privacy, data security, etc.

High dependence on third party suppliers

– Fei Cheng high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Increasing wage structure of Fei Cheng

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Fei Cheng.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Fei Cheng with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Easy access to finance

– Easy access to finance in Strategy & Execution field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Fei Cheng can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Fei Cheng in the Strategy & Execution industry. The Strategy & Execution industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Environmental challenges

– Fei Cheng needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Fei Cheng can take advantage of this fund but it will also bring new competitors in the Strategy & Execution industry.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Fei Cheng needs to understand the core reasons impacting the Strategy & Execution industry. This will help it in building a better workplace.

Regulatory challenges

– Fei Cheng needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Strategy & Execution industry regulations.




Weighted SWOT Analysis of Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Fei Cheng needs to make to build a sustainable competitive advantage.



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