Branding and Bollywood: The Behavioral Route to Branding Films SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
Sales & Marketing
Strategy / MBA Resources
Case Study SWOT Analysis Solution
Case Study Description of Branding and Bollywood: The Behavioral Route to Branding Films
Ami Shah who works with social media promotions associated with Bollywood movies was interested in obtaining behavioral insights with a comparison between '`Gulaab Gang" and '`Queen'' (both these movies are based on themes associated with women). '`Gulaab Gang'' was a box office failure while '`Queen'' was a major hit. An attitudinal survey among the viewers of each of these films forms the behavioral input to the case study. Amidst the high visibility campaigns of films in Bollywood, Shah believed that behavioral aspects of movies is something that has not been explored much with respect to branding of films. How can these behavioral inputs on movies enable lessons to be learnt on branding? Can a framework for branding be suggested from the analysis based on the behavioral analysis?
Authors :: Ami Shah, S. Ramesh Kumar, Unnikrishnan Dinesh Kumar
Swot Analysis of "Branding and Bollywood: The Behavioral Route to Branding Films" written by Ami Shah, S. Ramesh Kumar, Unnikrishnan Dinesh Kumar includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Behavioral Films facing as an external strategic factors. Some of the topics covered in Branding and Bollywood: The Behavioral Route to Branding Films case study are - Strategic Management Strategies, Customers, Market research and Sales & Marketing.
Some of the macro environment factors that can be used to understand the Branding and Bollywood: The Behavioral Route to Branding Films casestudy better are - – increasing transportation and logistics costs, central banks are concerned over increasing inflation, banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing inequality as vast percentage of new income is going to the top 1%, technology disruption, increasing commodity prices, there is increasing trade war between United States & China,
competitive advantages are harder to sustain because of technology dispersion, increasing government debt because of Covid-19 spendings, etc
Introduction to SWOT Analysis of Branding and Bollywood: The Behavioral Route to Branding Films
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Branding and Bollywood: The Behavioral Route to Branding Films case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Behavioral Films, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Behavioral Films operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Branding and Bollywood: The Behavioral Route to Branding Films can be done for the following purposes –
1. Strategic planning using facts provided in Branding and Bollywood: The Behavioral Route to Branding Films case study
2. Improving business portfolio management of Behavioral Films
3. Assessing feasibility of the new initiative in Sales & Marketing field.
4. Making a Sales & Marketing topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Behavioral Films
Strengths Branding and Bollywood: The Behavioral Route to Branding Films | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Behavioral Films in Branding and Bollywood: The Behavioral Route to Branding Films Harvard Business Review case study are -
Successful track record of launching new products
– Behavioral Films has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Behavioral Films has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.
Strong track record of project management
– Behavioral Films is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
Organizational Resilience of Behavioral Films
– The covid-19 pandemic has put organizational resilience at the centre of everthing that Behavioral Films does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Cross disciplinary teams
– Horizontal connected teams at the Behavioral Films are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.
High brand equity
– Behavioral Films has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Behavioral Films to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
High switching costs
– The high switching costs that Behavioral Films has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.
Training and development
– Behavioral Films has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Branding and Bollywood: The Behavioral Route to Branding Films Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
Effective Research and Development (R&D)
– Behavioral Films has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Branding and Bollywood: The Behavioral Route to Branding Films - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.
Low bargaining power of suppliers
– Suppliers of Behavioral Films in the sector have low bargaining power. Branding and Bollywood: The Behavioral Route to Branding Films has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Behavioral Films to manage not only supply disruptions but also source products at highly competitive prices.
Analytics focus
– Behavioral Films is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Ami Shah, S. Ramesh Kumar, Unnikrishnan Dinesh Kumar can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.
Digital Transformation in Sales & Marketing segment
- digital transformation varies from industry to industry. For Behavioral Films digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Behavioral Films has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.
Innovation driven organization
– Behavioral Films is one of the most innovative firm in sector. Manager in Branding and Bollywood: The Behavioral Route to Branding Films Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.
Weaknesses Branding and Bollywood: The Behavioral Route to Branding Films | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Branding and Bollywood: The Behavioral Route to Branding Films are -
Capital Spending Reduction
– Even during the low interest decade, Behavioral Films has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.
Slow to harness new channels of communication
– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Behavioral Films is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Branding and Bollywood: The Behavioral Route to Branding Films can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.
Employees’ incomplete understanding of strategy
– From the instances in the HBR case study Branding and Bollywood: The Behavioral Route to Branding Films, it seems that the employees of Behavioral Films don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.
Increasing silos among functional specialists
– The organizational structure of Behavioral Films is dominated by functional specialists. It is not different from other players in the Sales & Marketing segment. Behavioral Films needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Behavioral Films to focus more on services rather than just following the product oriented approach.
No frontier risks strategy
– After analyzing the HBR case study Branding and Bollywood: The Behavioral Route to Branding Films, it seems that company is thinking about the frontier risks that can impact Sales & Marketing strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.
Interest costs
– Compare to the competition, Behavioral Films has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.
Aligning sales with marketing
– It come across in the case study Branding and Bollywood: The Behavioral Route to Branding Films that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Branding and Bollywood: The Behavioral Route to Branding Films can leverage the sales team experience to cultivate customer relationships as Behavioral Films is planning to shift buying processes online.
Ability to respond to the competition
– As the decision making is very deliberative, highlighted in the case study Branding and Bollywood: The Behavioral Route to Branding Films, in the dynamic environment Behavioral Films has struggled to respond to the nimble upstart competition. Behavioral Films has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.
Slow to strategic competitive environment developments
– As Branding and Bollywood: The Behavioral Route to Branding Films HBR case study mentions - Behavioral Films takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.
Need for greater diversity
– Behavioral Films has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.
High dependence on star products
– The top 2 products and services of the firm as mentioned in the Branding and Bollywood: The Behavioral Route to Branding Films HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Behavioral Films has relatively successful track record of launching new products.
Opportunities Branding and Bollywood: The Behavioral Route to Branding Films | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Branding and Bollywood: The Behavioral Route to Branding Films are -
Identify volunteer opportunities
– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Behavioral Films can explore opportunities that can attract volunteers and are consistent with its mission and vision.
Redefining models of collaboration and team work
– As explained in the weaknesses section, Behavioral Films is facing challenges because of the dominance of functional experts in the organization. Branding and Bollywood: The Behavioral Route to Branding Films case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.
Lowering marketing communication costs
– 5G expansion will open new opportunities for Behavioral Films in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Sales & Marketing segment, and it will provide faster access to the consumers.
Changes in consumer behavior post Covid-19
– Consumer behavior has changed in the Sales & Marketing industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Behavioral Films can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Behavioral Films can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.
Building a culture of innovation
– managers at Behavioral Films can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Sales & Marketing segment.
Creating value in data economy
– The success of analytics program of Behavioral Films has opened avenues for new revenue streams for the organization in the industry. This can help Behavioral Films to build a more holistic ecosystem as suggested in the Branding and Bollywood: The Behavioral Route to Branding Films case study. Behavioral Films can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.
Remote work and new talent hiring opportunities
– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Behavioral Films to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Behavioral Films to hire the very best people irrespective of their geographical location.
Reconfiguring business model
– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Behavioral Films to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.
Leveraging digital technologies
– Behavioral Films can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.
Learning at scale
– Online learning technologies has now opened space for Behavioral Films to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.
Using analytics as competitive advantage
– Behavioral Films has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Branding and Bollywood: The Behavioral Route to Branding Films - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Behavioral Films to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.
Buying journey improvements
– Behavioral Films can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Branding and Bollywood: The Behavioral Route to Branding Films suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, Behavioral Films can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Branding and Bollywood: The Behavioral Route to Branding Films, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Threats Branding and Bollywood: The Behavioral Route to Branding Films External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Branding and Bollywood: The Behavioral Route to Branding Films are -
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Behavioral Films can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Branding and Bollywood: The Behavioral Route to Branding Films .
Backlash against dominant players
– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Behavioral Films business can come under increasing regulations regarding data privacy, data security, etc.
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
Increasing wage structure of Behavioral Films
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Behavioral Films.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Branding and Bollywood: The Behavioral Route to Branding Films, Behavioral Films may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Sales & Marketing .
Easy access to finance
– Easy access to finance in Sales & Marketing field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Behavioral Films can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
Technology acceleration in Forth Industrial Revolution
– Behavioral Films has witnessed rapid integration of technology during Covid-19 in the Sales & Marketing industry. As one of the leading players in the industry, Behavioral Films needs to keep up with the evolution of technology in the Sales & Marketing sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
Regulatory challenges
– Behavioral Films needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Sales & Marketing industry regulations.
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Behavioral Films needs to understand the core reasons impacting the Sales & Marketing industry. This will help it in building a better workplace.
High dependence on third party suppliers
– Behavioral Films high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
Stagnating economy with rate increase
– Behavioral Films can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.
Consumer confidence and its impact on Behavioral Films demand
– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.
Shortening product life cycle
– it is one of the major threat that Behavioral Films is facing in Sales & Marketing sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
Weighted SWOT Analysis of Branding and Bollywood: The Behavioral Route to Branding Films Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Branding and Bollywood: The Behavioral Route to Branding Films needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Branding and Bollywood: The Behavioral Route to Branding Films is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Branding and Bollywood: The Behavioral Route to Branding Films is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Branding and Bollywood: The Behavioral Route to Branding Films is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Behavioral Films needs to make to build a sustainable competitive advantage.
