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Branding and Bollywood: The Behavioral Route to Branding Films SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Branding and Bollywood: The Behavioral Route to Branding Films


Ami Shah who works with social media promotions associated with Bollywood movies was interested in obtaining behavioral insights with a comparison between '`Gulaab Gang" and '`Queen'' (both these movies are based on themes associated with women). '`Gulaab Gang'' was a box office failure while '`Queen'' was a major hit. An attitudinal survey among the viewers of each of these films forms the behavioral input to the case study. Amidst the high visibility campaigns of films in Bollywood, Shah believed that behavioral aspects of movies is something that has not been explored much with respect to branding of films. How can these behavioral inputs on movies enable lessons to be learnt on branding? Can a framework for branding be suggested from the analysis based on the behavioral analysis?

Authors :: Ami Shah, S. Ramesh Kumar, Unnikrishnan Dinesh Kumar

Topics :: Sales & Marketing

Tags :: Customers, Market research, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Branding and Bollywood: The Behavioral Route to Branding Films" written by Ami Shah, S. Ramesh Kumar, Unnikrishnan Dinesh Kumar includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Behavioral Films facing as an external strategic factors. Some of the topics covered in Branding and Bollywood: The Behavioral Route to Branding Films case study are - Strategic Management Strategies, Customers, Market research and Sales & Marketing.


Some of the macro environment factors that can be used to understand the Branding and Bollywood: The Behavioral Route to Branding Films casestudy better are - – supply chains are disrupted by pandemic , wage bills are increasing, there is backlash against globalization, increasing energy prices, increasing transportation and logistics costs, challanges to central banks by blockchain based private currencies, increasing government debt because of Covid-19 spendings, digital marketing is dominated by two big players Facebook and Google, technology disruption, etc



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Introduction to SWOT Analysis of Branding and Bollywood: The Behavioral Route to Branding Films


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Branding and Bollywood: The Behavioral Route to Branding Films case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Behavioral Films, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Behavioral Films operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Branding and Bollywood: The Behavioral Route to Branding Films can be done for the following purposes –
1. Strategic planning using facts provided in Branding and Bollywood: The Behavioral Route to Branding Films case study
2. Improving business portfolio management of Behavioral Films
3. Assessing feasibility of the new initiative in Sales & Marketing field.
4. Making a Sales & Marketing topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Behavioral Films




Strengths Branding and Bollywood: The Behavioral Route to Branding Films | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Behavioral Films in Branding and Bollywood: The Behavioral Route to Branding Films Harvard Business Review case study are -

Innovation driven organization

– Behavioral Films is one of the most innovative firm in sector. Manager in Branding and Bollywood: The Behavioral Route to Branding Films Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Ability to lead change in Sales & Marketing field

– Behavioral Films is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Behavioral Films in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Learning organization

- Behavioral Films is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Behavioral Films is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Branding and Bollywood: The Behavioral Route to Branding Films Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Operational resilience

– The operational resilience strategy in the Branding and Bollywood: The Behavioral Route to Branding Films Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Low bargaining power of suppliers

– Suppliers of Behavioral Films in the sector have low bargaining power. Branding and Bollywood: The Behavioral Route to Branding Films has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Behavioral Films to manage not only supply disruptions but also source products at highly competitive prices.

Training and development

– Behavioral Films has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Branding and Bollywood: The Behavioral Route to Branding Films Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Digital Transformation in Sales & Marketing segment

- digital transformation varies from industry to industry. For Behavioral Films digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Behavioral Films has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Highly skilled collaborators

– Behavioral Films has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Branding and Bollywood: The Behavioral Route to Branding Films HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Superior customer experience

– The customer experience strategy of Behavioral Films in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Sustainable margins compare to other players in Sales & Marketing industry

– Branding and Bollywood: The Behavioral Route to Branding Films firm has clearly differentiated products in the market place. This has enabled Behavioral Films to fetch slight price premium compare to the competitors in the Sales & Marketing industry. The sustainable margins have also helped Behavioral Films to invest into research and development (R&D) and innovation.

Ability to recruit top talent

– Behavioral Films is one of the leading recruiters in the industry. Managers in the Branding and Bollywood: The Behavioral Route to Branding Films are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Organizational Resilience of Behavioral Films

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Behavioral Films does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.






Weaknesses Branding and Bollywood: The Behavioral Route to Branding Films | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Branding and Bollywood: The Behavioral Route to Branding Films are -

Aligning sales with marketing

– It come across in the case study Branding and Bollywood: The Behavioral Route to Branding Films that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Branding and Bollywood: The Behavioral Route to Branding Films can leverage the sales team experience to cultivate customer relationships as Behavioral Films is planning to shift buying processes online.

High cash cycle compare to competitors

Behavioral Films has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Slow to strategic competitive environment developments

– As Branding and Bollywood: The Behavioral Route to Branding Films HBR case study mentions - Behavioral Films takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Branding and Bollywood: The Behavioral Route to Branding Films, it seems that the employees of Behavioral Films don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

High operating costs

– Compare to the competitors, firm in the HBR case study Branding and Bollywood: The Behavioral Route to Branding Films has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Behavioral Films 's lucrative customers.

Lack of clear differentiation of Behavioral Films products

– To increase the profitability and margins on the products, Behavioral Films needs to provide more differentiated products than what it is currently offering in the marketplace.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Behavioral Films is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Branding and Bollywood: The Behavioral Route to Branding Films can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Interest costs

– Compare to the competition, Behavioral Films has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Skills based hiring

– The stress on hiring functional specialists at Behavioral Films has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Products dominated business model

– Even though Behavioral Films has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Branding and Bollywood: The Behavioral Route to Branding Films should strive to include more intangible value offerings along with its core products and services.

Need for greater diversity

– Behavioral Films has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.




Opportunities Branding and Bollywood: The Behavioral Route to Branding Films | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Branding and Bollywood: The Behavioral Route to Branding Films are -

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Behavioral Films can use these opportunities to build new business models that can help the communities that Behavioral Films operates in. Secondly it can use opportunities from government spending in Sales & Marketing sector.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Sales & Marketing industry, but it has also influenced the consumer preferences. Behavioral Films can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Sales & Marketing industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Behavioral Films can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Behavioral Films can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Buying journey improvements

– Behavioral Films can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Branding and Bollywood: The Behavioral Route to Branding Films suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Learning at scale

– Online learning technologies has now opened space for Behavioral Films to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Behavioral Films in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Sales & Marketing segment, and it will provide faster access to the consumers.

Leveraging digital technologies

– Behavioral Films can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Manufacturing automation

– Behavioral Films can use the latest technology developments to improve its manufacturing and designing process in Sales & Marketing segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Behavioral Films to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Behavioral Films in the consumer business. Now Behavioral Films can target international markets with far fewer capital restrictions requirements than the existing system.

Developing new processes and practices

– Behavioral Films can develop new processes and procedures in Sales & Marketing industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Behavioral Films can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Creating value in data economy

– The success of analytics program of Behavioral Films has opened avenues for new revenue streams for the organization in the industry. This can help Behavioral Films to build a more holistic ecosystem as suggested in the Branding and Bollywood: The Behavioral Route to Branding Films case study. Behavioral Films can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.




Threats Branding and Bollywood: The Behavioral Route to Branding Films External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Branding and Bollywood: The Behavioral Route to Branding Films are -

High dependence on third party suppliers

– Behavioral Films high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Environmental challenges

– Behavioral Films needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Behavioral Films can take advantage of this fund but it will also bring new competitors in the Sales & Marketing industry.

Regulatory challenges

– Behavioral Films needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Sales & Marketing industry regulations.

Increasing wage structure of Behavioral Films

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Behavioral Films.

Stagnating economy with rate increase

– Behavioral Films can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Behavioral Films will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Behavioral Films in the Sales & Marketing sector and impact the bottomline of the organization.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Easy access to finance

– Easy access to finance in Sales & Marketing field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Behavioral Films can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Behavioral Films can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Branding and Bollywood: The Behavioral Route to Branding Films .

Shortening product life cycle

– it is one of the major threat that Behavioral Films is facing in Sales & Marketing sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Behavioral Films.




Weighted SWOT Analysis of Branding and Bollywood: The Behavioral Route to Branding Films Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Branding and Bollywood: The Behavioral Route to Branding Films needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Branding and Bollywood: The Behavioral Route to Branding Films is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Branding and Bollywood: The Behavioral Route to Branding Films is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Branding and Bollywood: The Behavioral Route to Branding Films is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Behavioral Films needs to make to build a sustainable competitive advantage.



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