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MA?rieux NutriSciences: Marketing Food Safety Testing SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

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Case Study Description of MA?rieux NutriSciences: Marketing Food Safety Testing


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Authors :: John A. Quelch, Margaret L. Rodriguez

Topics :: Sales & Marketing

Tags :: , SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "MA?rieux NutriSciences: Marketing Food Safety Testing" written by John A. Quelch, Margaret L. Rodriguez includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Nutrisciences Rieux facing as an external strategic factors. Some of the topics covered in MA?rieux NutriSciences: Marketing Food Safety Testing case study are - Strategic Management Strategies, and Sales & Marketing.


Some of the macro environment factors that can be used to understand the MA?rieux NutriSciences: Marketing Food Safety Testing casestudy better are - – increasing inequality as vast percentage of new income is going to the top 1%, supply chains are disrupted by pandemic , competitive advantages are harder to sustain because of technology dispersion, geopolitical disruptions, banking and financial system is disrupted by Bitcoin and other crypto currencies, technology disruption, increasing energy prices, customer relationship management is fast transforming because of increasing concerns over data privacy, there is increasing trade war between United States & China, etc



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Introduction to SWOT Analysis of MA?rieux NutriSciences: Marketing Food Safety Testing


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in MA?rieux NutriSciences: Marketing Food Safety Testing case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Nutrisciences Rieux, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Nutrisciences Rieux operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of MA?rieux NutriSciences: Marketing Food Safety Testing can be done for the following purposes –
1. Strategic planning using facts provided in MA?rieux NutriSciences: Marketing Food Safety Testing case study
2. Improving business portfolio management of Nutrisciences Rieux
3. Assessing feasibility of the new initiative in Sales & Marketing field.
4. Making a Sales & Marketing topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Nutrisciences Rieux




Strengths MA?rieux NutriSciences: Marketing Food Safety Testing | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Nutrisciences Rieux in MA?rieux NutriSciences: Marketing Food Safety Testing Harvard Business Review case study are -

Diverse revenue streams

– Nutrisciences Rieux is present in almost all the verticals within the industry. This has provided firm in MA?rieux NutriSciences: Marketing Food Safety Testing case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Innovation driven organization

– Nutrisciences Rieux is one of the most innovative firm in sector. Manager in MA?rieux NutriSciences: Marketing Food Safety Testing Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Training and development

– Nutrisciences Rieux has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in MA?rieux NutriSciences: Marketing Food Safety Testing Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Superior customer experience

– The customer experience strategy of Nutrisciences Rieux in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Successful track record of launching new products

– Nutrisciences Rieux has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Nutrisciences Rieux has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Sustainable margins compare to other players in Sales & Marketing industry

– MA?rieux NutriSciences: Marketing Food Safety Testing firm has clearly differentiated products in the market place. This has enabled Nutrisciences Rieux to fetch slight price premium compare to the competitors in the Sales & Marketing industry. The sustainable margins have also helped Nutrisciences Rieux to invest into research and development (R&D) and innovation.

Analytics focus

– Nutrisciences Rieux is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by John A. Quelch, Margaret L. Rodriguez can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Highly skilled collaborators

– Nutrisciences Rieux has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in MA?rieux NutriSciences: Marketing Food Safety Testing HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Operational resilience

– The operational resilience strategy in the MA?rieux NutriSciences: Marketing Food Safety Testing Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Learning organization

- Nutrisciences Rieux is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Nutrisciences Rieux is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in MA?rieux NutriSciences: Marketing Food Safety Testing Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Ability to lead change in Sales & Marketing field

– Nutrisciences Rieux is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Nutrisciences Rieux in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Low bargaining power of suppliers

– Suppliers of Nutrisciences Rieux in the sector have low bargaining power. MA?rieux NutriSciences: Marketing Food Safety Testing has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Nutrisciences Rieux to manage not only supply disruptions but also source products at highly competitive prices.






Weaknesses MA?rieux NutriSciences: Marketing Food Safety Testing | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of MA?rieux NutriSciences: Marketing Food Safety Testing are -

High bargaining power of channel partners

– Because of the regulatory requirements, John A. Quelch, Margaret L. Rodriguez suggests that, Nutrisciences Rieux is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study MA?rieux NutriSciences: Marketing Food Safety Testing, is just above the industry average. Nutrisciences Rieux needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Slow to strategic competitive environment developments

– As MA?rieux NutriSciences: Marketing Food Safety Testing HBR case study mentions - Nutrisciences Rieux takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Slow decision making process

– As mentioned earlier in the report, Nutrisciences Rieux has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Nutrisciences Rieux even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Aligning sales with marketing

– It come across in the case study MA?rieux NutriSciences: Marketing Food Safety Testing that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case MA?rieux NutriSciences: Marketing Food Safety Testing can leverage the sales team experience to cultivate customer relationships as Nutrisciences Rieux is planning to shift buying processes online.

No frontier risks strategy

– After analyzing the HBR case study MA?rieux NutriSciences: Marketing Food Safety Testing, it seems that company is thinking about the frontier risks that can impact Sales & Marketing strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the MA?rieux NutriSciences: Marketing Food Safety Testing HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Nutrisciences Rieux has relatively successful track record of launching new products.

Increasing silos among functional specialists

– The organizational structure of Nutrisciences Rieux is dominated by functional specialists. It is not different from other players in the Sales & Marketing segment. Nutrisciences Rieux needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Nutrisciences Rieux to focus more on services rather than just following the product oriented approach.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Nutrisciences Rieux supply chain. Even after few cautionary changes mentioned in the HBR case study - MA?rieux NutriSciences: Marketing Food Safety Testing, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Nutrisciences Rieux vulnerable to further global disruptions in South East Asia.

Lack of clear differentiation of Nutrisciences Rieux products

– To increase the profitability and margins on the products, Nutrisciences Rieux needs to provide more differentiated products than what it is currently offering in the marketplace.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study MA?rieux NutriSciences: Marketing Food Safety Testing, it seems that the employees of Nutrisciences Rieux don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.




Opportunities MA?rieux NutriSciences: Marketing Food Safety Testing | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study MA?rieux NutriSciences: Marketing Food Safety Testing are -

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Nutrisciences Rieux can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Creating value in data economy

– The success of analytics program of Nutrisciences Rieux has opened avenues for new revenue streams for the organization in the industry. This can help Nutrisciences Rieux to build a more holistic ecosystem as suggested in the MA?rieux NutriSciences: Marketing Food Safety Testing case study. Nutrisciences Rieux can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Sales & Marketing industry, but it has also influenced the consumer preferences. Nutrisciences Rieux can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Nutrisciences Rieux in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Sales & Marketing segment, and it will provide faster access to the consumers.

Manufacturing automation

– Nutrisciences Rieux can use the latest technology developments to improve its manufacturing and designing process in Sales & Marketing segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Nutrisciences Rieux can use these opportunities to build new business models that can help the communities that Nutrisciences Rieux operates in. Secondly it can use opportunities from government spending in Sales & Marketing sector.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Nutrisciences Rieux to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Using analytics as competitive advantage

– Nutrisciences Rieux has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study MA?rieux NutriSciences: Marketing Food Safety Testing - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Nutrisciences Rieux to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Nutrisciences Rieux to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Nutrisciences Rieux to hire the very best people irrespective of their geographical location.

Learning at scale

– Online learning technologies has now opened space for Nutrisciences Rieux to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Nutrisciences Rieux in the consumer business. Now Nutrisciences Rieux can target international markets with far fewer capital restrictions requirements than the existing system.

Low interest rates

– Even though inflation is raising its head in most developed economies, Nutrisciences Rieux can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Building a culture of innovation

– managers at Nutrisciences Rieux can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Sales & Marketing segment.




Threats MA?rieux NutriSciences: Marketing Food Safety Testing External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study MA?rieux NutriSciences: Marketing Food Safety Testing are -

Shortening product life cycle

– it is one of the major threat that Nutrisciences Rieux is facing in Sales & Marketing sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Nutrisciences Rieux business can come under increasing regulations regarding data privacy, data security, etc.

Regulatory challenges

– Nutrisciences Rieux needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Sales & Marketing industry regulations.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Nutrisciences Rieux can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study MA?rieux NutriSciences: Marketing Food Safety Testing .

Technology acceleration in Forth Industrial Revolution

– Nutrisciences Rieux has witnessed rapid integration of technology during Covid-19 in the Sales & Marketing industry. As one of the leading players in the industry, Nutrisciences Rieux needs to keep up with the evolution of technology in the Sales & Marketing sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Nutrisciences Rieux.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study MA?rieux NutriSciences: Marketing Food Safety Testing, Nutrisciences Rieux may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Sales & Marketing .

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Nutrisciences Rieux needs to understand the core reasons impacting the Sales & Marketing industry. This will help it in building a better workplace.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Increasing wage structure of Nutrisciences Rieux

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Nutrisciences Rieux.

Environmental challenges

– Nutrisciences Rieux needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Nutrisciences Rieux can take advantage of this fund but it will also bring new competitors in the Sales & Marketing industry.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Nutrisciences Rieux will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.




Weighted SWOT Analysis of MA?rieux NutriSciences: Marketing Food Safety Testing Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study MA?rieux NutriSciences: Marketing Food Safety Testing needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study MA?rieux NutriSciences: Marketing Food Safety Testing is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study MA?rieux NutriSciences: Marketing Food Safety Testing is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of MA?rieux NutriSciences: Marketing Food Safety Testing is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Nutrisciences Rieux needs to make to build a sustainable competitive advantage.



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