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MA?rieux NutriSciences: Marketing Food Safety Testing SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

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Case Study Description of MA?rieux NutriSciences: Marketing Food Safety Testing


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Authors :: John A. Quelch, Margaret L. Rodriguez

Topics :: Sales & Marketing

Tags :: , SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "MA?rieux NutriSciences: Marketing Food Safety Testing" written by John A. Quelch, Margaret L. Rodriguez includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Nutrisciences Rieux facing as an external strategic factors. Some of the topics covered in MA?rieux NutriSciences: Marketing Food Safety Testing case study are - Strategic Management Strategies, and Sales & Marketing.


Some of the macro environment factors that can be used to understand the MA?rieux NutriSciences: Marketing Food Safety Testing casestudy better are - – challanges to central banks by blockchain based private currencies, competitive advantages are harder to sustain because of technology dispersion, increasing household debt because of falling income levels, increasing energy prices, increasing inequality as vast percentage of new income is going to the top 1%, digital marketing is dominated by two big players Facebook and Google, wage bills are increasing, geopolitical disruptions, banking and financial system is disrupted by Bitcoin and other crypto currencies, etc



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Introduction to SWOT Analysis of MA?rieux NutriSciences: Marketing Food Safety Testing


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in MA?rieux NutriSciences: Marketing Food Safety Testing case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Nutrisciences Rieux, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Nutrisciences Rieux operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of MA?rieux NutriSciences: Marketing Food Safety Testing can be done for the following purposes –
1. Strategic planning using facts provided in MA?rieux NutriSciences: Marketing Food Safety Testing case study
2. Improving business portfolio management of Nutrisciences Rieux
3. Assessing feasibility of the new initiative in Sales & Marketing field.
4. Making a Sales & Marketing topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Nutrisciences Rieux




Strengths MA?rieux NutriSciences: Marketing Food Safety Testing | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Nutrisciences Rieux in MA?rieux NutriSciences: Marketing Food Safety Testing Harvard Business Review case study are -

Learning organization

- Nutrisciences Rieux is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Nutrisciences Rieux is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in MA?rieux NutriSciences: Marketing Food Safety Testing Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Low bargaining power of suppliers

– Suppliers of Nutrisciences Rieux in the sector have low bargaining power. MA?rieux NutriSciences: Marketing Food Safety Testing has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Nutrisciences Rieux to manage not only supply disruptions but also source products at highly competitive prices.

Effective Research and Development (R&D)

– Nutrisciences Rieux has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study MA?rieux NutriSciences: Marketing Food Safety Testing - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Sustainable margins compare to other players in Sales & Marketing industry

– MA?rieux NutriSciences: Marketing Food Safety Testing firm has clearly differentiated products in the market place. This has enabled Nutrisciences Rieux to fetch slight price premium compare to the competitors in the Sales & Marketing industry. The sustainable margins have also helped Nutrisciences Rieux to invest into research and development (R&D) and innovation.

High switching costs

– The high switching costs that Nutrisciences Rieux has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Ability to lead change in Sales & Marketing field

– Nutrisciences Rieux is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Nutrisciences Rieux in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Operational resilience

– The operational resilience strategy in the MA?rieux NutriSciences: Marketing Food Safety Testing Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Innovation driven organization

– Nutrisciences Rieux is one of the most innovative firm in sector. Manager in MA?rieux NutriSciences: Marketing Food Safety Testing Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Training and development

– Nutrisciences Rieux has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in MA?rieux NutriSciences: Marketing Food Safety Testing Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Analytics focus

– Nutrisciences Rieux is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by John A. Quelch, Margaret L. Rodriguez can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Superior customer experience

– The customer experience strategy of Nutrisciences Rieux in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Strong track record of project management

– Nutrisciences Rieux is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.






Weaknesses MA?rieux NutriSciences: Marketing Food Safety Testing | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of MA?rieux NutriSciences: Marketing Food Safety Testing are -

Low market penetration in new markets

– Outside its home market of Nutrisciences Rieux, firm in the HBR case study MA?rieux NutriSciences: Marketing Food Safety Testing needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Products dominated business model

– Even though Nutrisciences Rieux has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - MA?rieux NutriSciences: Marketing Food Safety Testing should strive to include more intangible value offerings along with its core products and services.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Nutrisciences Rieux supply chain. Even after few cautionary changes mentioned in the HBR case study - MA?rieux NutriSciences: Marketing Food Safety Testing, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Nutrisciences Rieux vulnerable to further global disruptions in South East Asia.

Slow decision making process

– As mentioned earlier in the report, Nutrisciences Rieux has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Nutrisciences Rieux even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

No frontier risks strategy

– After analyzing the HBR case study MA?rieux NutriSciences: Marketing Food Safety Testing, it seems that company is thinking about the frontier risks that can impact Sales & Marketing strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

High cash cycle compare to competitors

Nutrisciences Rieux has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Skills based hiring

– The stress on hiring functional specialists at Nutrisciences Rieux has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Capital Spending Reduction

– Even during the low interest decade, Nutrisciences Rieux has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the MA?rieux NutriSciences: Marketing Food Safety Testing HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Nutrisciences Rieux has relatively successful track record of launching new products.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study MA?rieux NutriSciences: Marketing Food Safety Testing, it seems that the employees of Nutrisciences Rieux don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

High bargaining power of channel partners

– Because of the regulatory requirements, John A. Quelch, Margaret L. Rodriguez suggests that, Nutrisciences Rieux is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.




Opportunities MA?rieux NutriSciences: Marketing Food Safety Testing | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study MA?rieux NutriSciences: Marketing Food Safety Testing are -

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Nutrisciences Rieux can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Nutrisciences Rieux to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Nutrisciences Rieux to hire the very best people irrespective of their geographical location.

Leveraging digital technologies

– Nutrisciences Rieux can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Using analytics as competitive advantage

– Nutrisciences Rieux has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study MA?rieux NutriSciences: Marketing Food Safety Testing - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Nutrisciences Rieux to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Nutrisciences Rieux can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, MA?rieux NutriSciences: Marketing Food Safety Testing, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Nutrisciences Rieux to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Manufacturing automation

– Nutrisciences Rieux can use the latest technology developments to improve its manufacturing and designing process in Sales & Marketing segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Sales & Marketing industry, but it has also influenced the consumer preferences. Nutrisciences Rieux can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Nutrisciences Rieux can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Better consumer reach

– The expansion of the 5G network will help Nutrisciences Rieux to increase its market reach. Nutrisciences Rieux will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Learning at scale

– Online learning technologies has now opened space for Nutrisciences Rieux to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Building a culture of innovation

– managers at Nutrisciences Rieux can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Sales & Marketing segment.

Developing new processes and practices

– Nutrisciences Rieux can develop new processes and procedures in Sales & Marketing industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.




Threats MA?rieux NutriSciences: Marketing Food Safety Testing External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study MA?rieux NutriSciences: Marketing Food Safety Testing are -

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Technology acceleration in Forth Industrial Revolution

– Nutrisciences Rieux has witnessed rapid integration of technology during Covid-19 in the Sales & Marketing industry. As one of the leading players in the industry, Nutrisciences Rieux needs to keep up with the evolution of technology in the Sales & Marketing sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Nutrisciences Rieux with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Regulatory challenges

– Nutrisciences Rieux needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Sales & Marketing industry regulations.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Nutrisciences Rieux in the Sales & Marketing industry. The Sales & Marketing industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Nutrisciences Rieux in the Sales & Marketing sector and impact the bottomline of the organization.

Environmental challenges

– Nutrisciences Rieux needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Nutrisciences Rieux can take advantage of this fund but it will also bring new competitors in the Sales & Marketing industry.

Consumer confidence and its impact on Nutrisciences Rieux demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Increasing wage structure of Nutrisciences Rieux

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Nutrisciences Rieux.

Shortening product life cycle

– it is one of the major threat that Nutrisciences Rieux is facing in Sales & Marketing sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Nutrisciences Rieux.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Stagnating economy with rate increase

– Nutrisciences Rieux can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.




Weighted SWOT Analysis of MA?rieux NutriSciences: Marketing Food Safety Testing Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study MA?rieux NutriSciences: Marketing Food Safety Testing needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study MA?rieux NutriSciences: Marketing Food Safety Testing is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study MA?rieux NutriSciences: Marketing Food Safety Testing is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of MA?rieux NutriSciences: Marketing Food Safety Testing is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Nutrisciences Rieux needs to make to build a sustainable competitive advantage.



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