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Milwaukee (A): Making of a World Water Hub SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Milwaukee (A): Making of a World Water Hub


To maximize their effectiveness, color cases should be printed in color.Starting in 2007 Milwaukee leaders from different areas (large established companies, civic organizations, public sector, academia, and entrepreneurs) negotiated a path for converting the region into a global water hub to address economic and environmental concerns. The leaders with various stakes in the change managed to work together to re-arrange and support existing pieces to maximize the collective potential. Their actions exemplified "advanced leadership" in a complex social system such as a community or region. There was no central leader; instead there was a collection of coalitions and collaborative activities that contributed to the end result.

Authors :: Rosabeth Moss Kanter, Matthew Bird

Topics :: Sales & Marketing

Tags :: Collaboration, Corporate governance, Entrepreneurship, Growth strategy, Marketing, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Milwaukee (A): Making of a World Water Hub" written by Rosabeth Moss Kanter, Matthew Bird includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Milwaukee Hub facing as an external strategic factors. Some of the topics covered in Milwaukee (A): Making of a World Water Hub case study are - Strategic Management Strategies, Collaboration, Corporate governance, Entrepreneurship, Growth strategy, Marketing and Sales & Marketing.


Some of the macro environment factors that can be used to understand the Milwaukee (A): Making of a World Water Hub casestudy better are - – customer relationship management is fast transforming because of increasing concerns over data privacy, central banks are concerned over increasing inflation, increasing transportation and logistics costs, increasing household debt because of falling income levels, wage bills are increasing, cloud computing is disrupting traditional business models, increasing energy prices, there is backlash against globalization, competitive advantages are harder to sustain because of technology dispersion, etc



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Introduction to SWOT Analysis of Milwaukee (A): Making of a World Water Hub


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Milwaukee (A): Making of a World Water Hub case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Milwaukee Hub, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Milwaukee Hub operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Milwaukee (A): Making of a World Water Hub can be done for the following purposes –
1. Strategic planning using facts provided in Milwaukee (A): Making of a World Water Hub case study
2. Improving business portfolio management of Milwaukee Hub
3. Assessing feasibility of the new initiative in Sales & Marketing field.
4. Making a Sales & Marketing topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Milwaukee Hub




Strengths Milwaukee (A): Making of a World Water Hub | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Milwaukee Hub in Milwaukee (A): Making of a World Water Hub Harvard Business Review case study are -

Ability to lead change in Sales & Marketing field

– Milwaukee Hub is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Milwaukee Hub in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Low bargaining power of suppliers

– Suppliers of Milwaukee Hub in the sector have low bargaining power. Milwaukee (A): Making of a World Water Hub has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Milwaukee Hub to manage not only supply disruptions but also source products at highly competitive prices.

High switching costs

– The high switching costs that Milwaukee Hub has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Organizational Resilience of Milwaukee Hub

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Milwaukee Hub does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Ability to recruit top talent

– Milwaukee Hub is one of the leading recruiters in the industry. Managers in the Milwaukee (A): Making of a World Water Hub are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Diverse revenue streams

– Milwaukee Hub is present in almost all the verticals within the industry. This has provided firm in Milwaukee (A): Making of a World Water Hub case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Training and development

– Milwaukee Hub has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Milwaukee (A): Making of a World Water Hub Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Analytics focus

– Milwaukee Hub is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Rosabeth Moss Kanter, Matthew Bird can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Effective Research and Development (R&D)

– Milwaukee Hub has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Milwaukee (A): Making of a World Water Hub - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Learning organization

- Milwaukee Hub is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Milwaukee Hub is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Milwaukee (A): Making of a World Water Hub Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Successful track record of launching new products

– Milwaukee Hub has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Milwaukee Hub has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

High brand equity

– Milwaukee Hub has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Milwaukee Hub to keep acquiring new customers and building profitable relationship with both the new and loyal customers.






Weaknesses Milwaukee (A): Making of a World Water Hub | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Milwaukee (A): Making of a World Water Hub are -

Need for greater diversity

– Milwaukee Hub has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Capital Spending Reduction

– Even during the low interest decade, Milwaukee Hub has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Milwaukee (A): Making of a World Water Hub HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Milwaukee Hub has relatively successful track record of launching new products.

Increasing silos among functional specialists

– The organizational structure of Milwaukee Hub is dominated by functional specialists. It is not different from other players in the Sales & Marketing segment. Milwaukee Hub needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Milwaukee Hub to focus more on services rather than just following the product oriented approach.

Workers concerns about automation

– As automation is fast increasing in the segment, Milwaukee Hub needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Slow decision making process

– As mentioned earlier in the report, Milwaukee Hub has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Milwaukee Hub even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Lack of clear differentiation of Milwaukee Hub products

– To increase the profitability and margins on the products, Milwaukee Hub needs to provide more differentiated products than what it is currently offering in the marketplace.

Aligning sales with marketing

– It come across in the case study Milwaukee (A): Making of a World Water Hub that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Milwaukee (A): Making of a World Water Hub can leverage the sales team experience to cultivate customer relationships as Milwaukee Hub is planning to shift buying processes online.

High bargaining power of channel partners

– Because of the regulatory requirements, Rosabeth Moss Kanter, Matthew Bird suggests that, Milwaukee Hub is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Milwaukee (A): Making of a World Water Hub, it seems that the employees of Milwaukee Hub don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Products dominated business model

– Even though Milwaukee Hub has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Milwaukee (A): Making of a World Water Hub should strive to include more intangible value offerings along with its core products and services.




Opportunities Milwaukee (A): Making of a World Water Hub | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Milwaukee (A): Making of a World Water Hub are -

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Milwaukee Hub to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Milwaukee Hub is facing challenges because of the dominance of functional experts in the organization. Milwaukee (A): Making of a World Water Hub case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Loyalty marketing

– Milwaukee Hub has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Building a culture of innovation

– managers at Milwaukee Hub can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Sales & Marketing segment.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Milwaukee Hub to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Milwaukee Hub to hire the very best people irrespective of their geographical location.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Milwaukee Hub in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Sales & Marketing segment, and it will provide faster access to the consumers.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Sales & Marketing industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Milwaukee Hub can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Milwaukee Hub can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Milwaukee Hub can use these opportunities to build new business models that can help the communities that Milwaukee Hub operates in. Secondly it can use opportunities from government spending in Sales & Marketing sector.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Milwaukee Hub can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Milwaukee (A): Making of a World Water Hub, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Developing new processes and practices

– Milwaukee Hub can develop new processes and procedures in Sales & Marketing industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Learning at scale

– Online learning technologies has now opened space for Milwaukee Hub to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Better consumer reach

– The expansion of the 5G network will help Milwaukee Hub to increase its market reach. Milwaukee Hub will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Manufacturing automation

– Milwaukee Hub can use the latest technology developments to improve its manufacturing and designing process in Sales & Marketing segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.




Threats Milwaukee (A): Making of a World Water Hub External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Milwaukee (A): Making of a World Water Hub are -

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Milwaukee Hub in the Sales & Marketing industry. The Sales & Marketing industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Milwaukee Hub will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Stagnating economy with rate increase

– Milwaukee Hub can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Environmental challenges

– Milwaukee Hub needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Milwaukee Hub can take advantage of this fund but it will also bring new competitors in the Sales & Marketing industry.

Increasing wage structure of Milwaukee Hub

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Milwaukee Hub.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Milwaukee Hub business can come under increasing regulations regarding data privacy, data security, etc.

Shortening product life cycle

– it is one of the major threat that Milwaukee Hub is facing in Sales & Marketing sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Consumer confidence and its impact on Milwaukee Hub demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Technology acceleration in Forth Industrial Revolution

– Milwaukee Hub has witnessed rapid integration of technology during Covid-19 in the Sales & Marketing industry. As one of the leading players in the industry, Milwaukee Hub needs to keep up with the evolution of technology in the Sales & Marketing sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Milwaukee Hub in the Sales & Marketing sector and impact the bottomline of the organization.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Milwaukee Hub needs to understand the core reasons impacting the Sales & Marketing industry. This will help it in building a better workplace.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Milwaukee Hub with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.




Weighted SWOT Analysis of Milwaukee (A): Making of a World Water Hub Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Milwaukee (A): Making of a World Water Hub needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Milwaukee (A): Making of a World Water Hub is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Milwaukee (A): Making of a World Water Hub is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Milwaukee (A): Making of a World Water Hub is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Milwaukee Hub needs to make to build a sustainable competitive advantage.



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