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DORD - Expanding Health Services in Rural Bihar SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of DORD - Expanding Health Services in Rural Bihar


Daudnagar Organization for Rural Development (DORD) was determining how to expand its successful eye care hospital into gynecology services. The case lays out the financial and organizational risks and asks the student to evaluate the possibility of expansion given the economic and governmental constraints of one of the poorest parts of India.

Authors :: Arnold Maltz, M.M. Raja

Topics :: Strategy & Execution

Tags :: Entrepreneurship, Growth strategy, Operations management, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "DORD - Expanding Health Services in Rural Bihar" written by Arnold Maltz, M.M. Raja includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Dord Daudnagar facing as an external strategic factors. Some of the topics covered in DORD - Expanding Health Services in Rural Bihar case study are - Strategic Management Strategies, Entrepreneurship, Growth strategy, Operations management and Strategy & Execution.


Some of the macro environment factors that can be used to understand the DORD - Expanding Health Services in Rural Bihar casestudy better are - – increasing commodity prices, digital marketing is dominated by two big players Facebook and Google, increasing energy prices, increasing government debt because of Covid-19 spendings, central banks are concerned over increasing inflation, customer relationship management is fast transforming because of increasing concerns over data privacy, increasing inequality as vast percentage of new income is going to the top 1%, banking and financial system is disrupted by Bitcoin and other crypto currencies, geopolitical disruptions, etc



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Introduction to SWOT Analysis of DORD - Expanding Health Services in Rural Bihar


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in DORD - Expanding Health Services in Rural Bihar case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Dord Daudnagar, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Dord Daudnagar operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of DORD - Expanding Health Services in Rural Bihar can be done for the following purposes –
1. Strategic planning using facts provided in DORD - Expanding Health Services in Rural Bihar case study
2. Improving business portfolio management of Dord Daudnagar
3. Assessing feasibility of the new initiative in Strategy & Execution field.
4. Making a Strategy & Execution topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Dord Daudnagar




Strengths DORD - Expanding Health Services in Rural Bihar | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Dord Daudnagar in DORD - Expanding Health Services in Rural Bihar Harvard Business Review case study are -

Superior customer experience

– The customer experience strategy of Dord Daudnagar in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Digital Transformation in Strategy & Execution segment

- digital transformation varies from industry to industry. For Dord Daudnagar digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Dord Daudnagar has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Low bargaining power of suppliers

– Suppliers of Dord Daudnagar in the sector have low bargaining power. DORD - Expanding Health Services in Rural Bihar has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Dord Daudnagar to manage not only supply disruptions but also source products at highly competitive prices.

Analytics focus

– Dord Daudnagar is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Arnold Maltz, M.M. Raja can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Ability to lead change in Strategy & Execution field

– Dord Daudnagar is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Dord Daudnagar in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

High brand equity

– Dord Daudnagar has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Dord Daudnagar to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Training and development

– Dord Daudnagar has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in DORD - Expanding Health Services in Rural Bihar Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Cross disciplinary teams

– Horizontal connected teams at the Dord Daudnagar are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Ability to recruit top talent

– Dord Daudnagar is one of the leading recruiters in the industry. Managers in the DORD - Expanding Health Services in Rural Bihar are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Effective Research and Development (R&D)

– Dord Daudnagar has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study DORD - Expanding Health Services in Rural Bihar - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Strong track record of project management

– Dord Daudnagar is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Learning organization

- Dord Daudnagar is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Dord Daudnagar is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in DORD - Expanding Health Services in Rural Bihar Harvard Business Review case study emphasize – knowledge, initiative, and innovation.






Weaknesses DORD - Expanding Health Services in Rural Bihar | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of DORD - Expanding Health Services in Rural Bihar are -

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study DORD - Expanding Health Services in Rural Bihar, in the dynamic environment Dord Daudnagar has struggled to respond to the nimble upstart competition. Dord Daudnagar has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Capital Spending Reduction

– Even during the low interest decade, Dord Daudnagar has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study DORD - Expanding Health Services in Rural Bihar, it seems that the employees of Dord Daudnagar don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Slow to strategic competitive environment developments

– As DORD - Expanding Health Services in Rural Bihar HBR case study mentions - Dord Daudnagar takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Aligning sales with marketing

– It come across in the case study DORD - Expanding Health Services in Rural Bihar that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case DORD - Expanding Health Services in Rural Bihar can leverage the sales team experience to cultivate customer relationships as Dord Daudnagar is planning to shift buying processes online.

Products dominated business model

– Even though Dord Daudnagar has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - DORD - Expanding Health Services in Rural Bihar should strive to include more intangible value offerings along with its core products and services.

Low market penetration in new markets

– Outside its home market of Dord Daudnagar, firm in the HBR case study DORD - Expanding Health Services in Rural Bihar needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Lack of clear differentiation of Dord Daudnagar products

– To increase the profitability and margins on the products, Dord Daudnagar needs to provide more differentiated products than what it is currently offering in the marketplace.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Dord Daudnagar is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study DORD - Expanding Health Services in Rural Bihar can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

High operating costs

– Compare to the competitors, firm in the HBR case study DORD - Expanding Health Services in Rural Bihar has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Dord Daudnagar 's lucrative customers.

Need for greater diversity

– Dord Daudnagar has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.




Opportunities DORD - Expanding Health Services in Rural Bihar | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study DORD - Expanding Health Services in Rural Bihar are -

Building a culture of innovation

– managers at Dord Daudnagar can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Strategy & Execution segment.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Dord Daudnagar in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Strategy & Execution segment, and it will provide faster access to the consumers.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Dord Daudnagar in the consumer business. Now Dord Daudnagar can target international markets with far fewer capital restrictions requirements than the existing system.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Dord Daudnagar is facing challenges because of the dominance of functional experts in the organization. DORD - Expanding Health Services in Rural Bihar case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Buying journey improvements

– Dord Daudnagar can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. DORD - Expanding Health Services in Rural Bihar suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Leveraging digital technologies

– Dord Daudnagar can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Dord Daudnagar can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Creating value in data economy

– The success of analytics program of Dord Daudnagar has opened avenues for new revenue streams for the organization in the industry. This can help Dord Daudnagar to build a more holistic ecosystem as suggested in the DORD - Expanding Health Services in Rural Bihar case study. Dord Daudnagar can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Developing new processes and practices

– Dord Daudnagar can develop new processes and procedures in Strategy & Execution industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Strategy & Execution industry, but it has also influenced the consumer preferences. Dord Daudnagar can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Using analytics as competitive advantage

– Dord Daudnagar has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study DORD - Expanding Health Services in Rural Bihar - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Dord Daudnagar to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Dord Daudnagar to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Dord Daudnagar to hire the very best people irrespective of their geographical location.

Learning at scale

– Online learning technologies has now opened space for Dord Daudnagar to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.




Threats DORD - Expanding Health Services in Rural Bihar External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study DORD - Expanding Health Services in Rural Bihar are -

Shortening product life cycle

– it is one of the major threat that Dord Daudnagar is facing in Strategy & Execution sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Dord Daudnagar in the Strategy & Execution industry. The Strategy & Execution industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Dord Daudnagar.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Dord Daudnagar business can come under increasing regulations regarding data privacy, data security, etc.

Environmental challenges

– Dord Daudnagar needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Dord Daudnagar can take advantage of this fund but it will also bring new competitors in the Strategy & Execution industry.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Dord Daudnagar will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Increasing wage structure of Dord Daudnagar

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Dord Daudnagar.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Dord Daudnagar with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Dord Daudnagar in the Strategy & Execution sector and impact the bottomline of the organization.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Dord Daudnagar can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study DORD - Expanding Health Services in Rural Bihar .

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Easy access to finance

– Easy access to finance in Strategy & Execution field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Dord Daudnagar can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Stagnating economy with rate increase

– Dord Daudnagar can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.




Weighted SWOT Analysis of DORD - Expanding Health Services in Rural Bihar Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study DORD - Expanding Health Services in Rural Bihar needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study DORD - Expanding Health Services in Rural Bihar is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study DORD - Expanding Health Services in Rural Bihar is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of DORD - Expanding Health Services in Rural Bihar is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Dord Daudnagar needs to make to build a sustainable competitive advantage.



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