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PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager


Confidential Instructions for Tenga Terier, Super Computer Office Manager for product #PON403.Two-party, two-issue scoreable negotiation between an office building owner and commercial tenant over the terms of a lease for parking spaces. Super Computer Corp. just signed its second three-year lease for office space at 100 Blue Chip Street. This office building, managed by Prime Properties, houses the regional offices of several global corporations. Tenga Tenier (Super Computer's office manager) and Rom Rosok (Prime Properties' property manager for 100 Blue Chip Street) are about to enter their annual negotiation over parking spaces. There is an executive parking lot underneath the office building, but this lot is not large enough to accommodate all of the building's tenants. Prime Properties offers a limited number of "executive" parking spaces in the underground lot, and a larger number of "satellite" parking spaces in a lot that is about ten minutes' walking distance from the building. Because Prime Properties charges the same lease price for executive and satellite parking spaces, tenants want to lease as few satellite and as many executive spaces as possible, while Prime Properties wants to lease as many satellite and as few executive spaces as possible. Tenga and Ron must negotiate an agreement on two issues: how many parking spaces will Super Computer lease, and how many of those spaces will be in the executive parking lot underneath the office building? Their scores will depend on the final agreement on each of these issues. This is a role play case.

Authors :: Lawrence Susskind

Topics :: Strategy & Execution

Tags :: Negotiations, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager" written by Lawrence Susskind includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Spaces Parking facing as an external strategic factors. Some of the topics covered in PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager case study are - Strategic Management Strategies, Negotiations and Strategy & Execution.


Some of the macro environment factors that can be used to understand the PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager casestudy better are - – banking and financial system is disrupted by Bitcoin and other crypto currencies, customer relationship management is fast transforming because of increasing concerns over data privacy, cloud computing is disrupting traditional business models, central banks are concerned over increasing inflation, digital marketing is dominated by two big players Facebook and Google, increasing commodity prices, there is increasing trade war between United States & China, increasing household debt because of falling income levels, talent flight as more people leaving formal jobs, etc



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Introduction to SWOT Analysis of PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Spaces Parking, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Spaces Parking operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager can be done for the following purposes –
1. Strategic planning using facts provided in PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager case study
2. Improving business portfolio management of Spaces Parking
3. Assessing feasibility of the new initiative in Strategy & Execution field.
4. Making a Strategy & Execution topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Spaces Parking




Strengths PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Spaces Parking in PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager Harvard Business Review case study are -

Successful track record of launching new products

– Spaces Parking has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Spaces Parking has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Innovation driven organization

– Spaces Parking is one of the most innovative firm in sector. Manager in PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

High brand equity

– Spaces Parking has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Spaces Parking to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Ability to recruit top talent

– Spaces Parking is one of the leading recruiters in the industry. Managers in the PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Low bargaining power of suppliers

– Suppliers of Spaces Parking in the sector have low bargaining power. PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Spaces Parking to manage not only supply disruptions but also source products at highly competitive prices.

Learning organization

- Spaces Parking is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Spaces Parking is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Sustainable margins compare to other players in Strategy & Execution industry

– PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager firm has clearly differentiated products in the market place. This has enabled Spaces Parking to fetch slight price premium compare to the competitors in the Strategy & Execution industry. The sustainable margins have also helped Spaces Parking to invest into research and development (R&D) and innovation.

Operational resilience

– The operational resilience strategy in the PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Strong track record of project management

– Spaces Parking is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

High switching costs

– The high switching costs that Spaces Parking has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Highly skilled collaborators

– Spaces Parking has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Digital Transformation in Strategy & Execution segment

- digital transformation varies from industry to industry. For Spaces Parking digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Spaces Parking has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.






Weaknesses PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager are -

Need for greater diversity

– Spaces Parking has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

High bargaining power of channel partners

– Because of the regulatory requirements, Lawrence Susskind suggests that, Spaces Parking is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager, is just above the industry average. Spaces Parking needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

High operating costs

– Compare to the competitors, firm in the HBR case study PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Spaces Parking 's lucrative customers.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Spaces Parking supply chain. Even after few cautionary changes mentioned in the HBR case study - PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Spaces Parking vulnerable to further global disruptions in South East Asia.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager, it seems that the employees of Spaces Parking don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Aligning sales with marketing

– It come across in the case study PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager can leverage the sales team experience to cultivate customer relationships as Spaces Parking is planning to shift buying processes online.

Workers concerns about automation

– As automation is fast increasing in the segment, Spaces Parking needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Skills based hiring

– The stress on hiring functional specialists at Spaces Parking has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Capital Spending Reduction

– Even during the low interest decade, Spaces Parking has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Spaces Parking is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.




Opportunities PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager are -

Loyalty marketing

– Spaces Parking has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Buying journey improvements

– Spaces Parking can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Manufacturing automation

– Spaces Parking can use the latest technology developments to improve its manufacturing and designing process in Strategy & Execution segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Strategy & Execution industry, but it has also influenced the consumer preferences. Spaces Parking can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Building a culture of innovation

– managers at Spaces Parking can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Strategy & Execution segment.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Spaces Parking is facing challenges because of the dominance of functional experts in the organization. PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Spaces Parking can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Spaces Parking to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Developing new processes and practices

– Spaces Parking can develop new processes and procedures in Strategy & Execution industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Leveraging digital technologies

– Spaces Parking can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Better consumer reach

– The expansion of the 5G network will help Spaces Parking to increase its market reach. Spaces Parking will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Spaces Parking in the consumer business. Now Spaces Parking can target international markets with far fewer capital restrictions requirements than the existing system.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Spaces Parking can explore opportunities that can attract volunteers and are consistent with its mission and vision.




Threats PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager are -

Technology acceleration in Forth Industrial Revolution

– Spaces Parking has witnessed rapid integration of technology during Covid-19 in the Strategy & Execution industry. As one of the leading players in the industry, Spaces Parking needs to keep up with the evolution of technology in the Strategy & Execution sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Spaces Parking.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Environmental challenges

– Spaces Parking needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Spaces Parking can take advantage of this fund but it will also bring new competitors in the Strategy & Execution industry.

Stagnating economy with rate increase

– Spaces Parking can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Spaces Parking in the Strategy & Execution sector and impact the bottomline of the organization.

Shortening product life cycle

– it is one of the major threat that Spaces Parking is facing in Strategy & Execution sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

High dependence on third party suppliers

– Spaces Parking high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Spaces Parking business can come under increasing regulations regarding data privacy, data security, etc.

Easy access to finance

– Easy access to finance in Strategy & Execution field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Spaces Parking can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Spaces Parking in the Strategy & Execution industry. The Strategy & Execution industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager, Spaces Parking may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Strategy & Execution .

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Spaces Parking needs to understand the core reasons impacting the Strategy & Execution industry. This will help it in building a better workplace.




Weighted SWOT Analysis of PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Tenga Tenier, Super Computer Office Manager is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Spaces Parking needs to make to build a sustainable competitive advantage.



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