Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version

In 2002, Telemig Cellular was a mobile telephone company operating in the Brazilian state of Minas Gerais. The company had founded its operations on the "capillarity" principle: reaching to consumers spread throughout the state to cater to their needs effectively. This principle also applied to the Telemig Institute, the company's social division, which focused on children's and teenagers' rights. To uphold this mission, the institute decided to work for the creation and strengthening of Tutoring Councils (local government bodies in charge of guaranteeing children's rights) and Municipal Councils for Children's and Youths' Rights in the Minas Gerais state. For its Pro-Council Program, the institute gathered civil society organizations from every one of the 12 regions in the state to build the so-called Volunteer Support Groups. Under the institute's leadership and counseling, these groups worked with local administrations and provided operational support for council creation.

Authors :: Rosa Maria Fischer, Joao Teixeira Pires, Luciana Rocha De Mendonca, Monica Bose

Topics :: Strategy & Execution

Tags :: Social enterprise, Social responsibility, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version" written by Rosa Maria Fischer, Joao Teixeira Pires, Luciana Rocha De Mendonca, Monica Bose includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Telemig Children's facing as an external strategic factors. Some of the topics covered in Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version case study are - Strategic Management Strategies, Social enterprise, Social responsibility and Strategy & Execution.

Some of the macro environment factors that can be used to understand the Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version casestudy better are - – competitive advantages are harder to sustain because of technology dispersion, digital marketing is dominated by two big players Facebook and Google, increasing commodity prices, geopolitical disruptions, increasing government debt because of Covid-19 spendings, talent flight as more people leaving formal jobs, there is backlash against globalization, central banks are concerned over increasing inflation, banking and financial system is disrupted by Bitcoin and other crypto currencies, etc

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Introduction to SWOT Analysis of Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version

SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Telemig Children's, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Telemig Children's operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.

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SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix

SWOT analysis of Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version can be done for the following purposes –
1. Strategic planning using facts provided in Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version case study
2. Improving business portfolio management of Telemig Children's
3. Assessing feasibility of the new initiative in Strategy & Execution field.
4. Making a Strategy & Execution topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Telemig Children's

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Strengths Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Telemig Children's in Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version Harvard Business Review case study are -

Strong track record of project management

– Telemig Children's is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Operational resilience

– The operational resilience strategy in the Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Sustainable margins compare to other players in Strategy & Execution industry

– Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version firm has clearly differentiated products in the market place. This has enabled Telemig Children's to fetch slight price premium compare to the competitors in the Strategy & Execution industry. The sustainable margins have also helped Telemig Children's to invest into research and development (R&D) and innovation.

Digital Transformation in Strategy & Execution segment

- digital transformation varies from industry to industry. For Telemig Children's digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Telemig Children's has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Ability to lead change in Strategy & Execution field

– Telemig Children's is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Telemig Children's in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Cross disciplinary teams

– Horizontal connected teams at the Telemig Children's are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Superior customer experience

– The customer experience strategy of Telemig Children's in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Training and development

– Telemig Children's has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Highly skilled collaborators

– Telemig Children's has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Learning organization

- Telemig Children's is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Telemig Children's is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Innovation driven organization

– Telemig Children's is one of the most innovative firm in sector. Manager in Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Effective Research and Development (R&D)

– Telemig Children's has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

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Weaknesses Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version are -

Increasing silos among functional specialists

– The organizational structure of Telemig Children's is dominated by functional specialists. It is not different from other players in the Strategy & Execution segment. Telemig Children's needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Telemig Children's to focus more on services rather than just following the product oriented approach.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version, is just above the industry average. Telemig Children's needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Workers concerns about automation

– As automation is fast increasing in the segment, Telemig Children's needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Telemig Children's has relatively successful track record of launching new products.

Products dominated business model

– Even though Telemig Children's has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version should strive to include more intangible value offerings along with its core products and services.

Capital Spending Reduction

– Even during the low interest decade, Telemig Children's has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Telemig Children's is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

High operating costs

– Compare to the competitors, firm in the HBR case study Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Telemig Children's 's lucrative customers.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version, it seems that the employees of Telemig Children's don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Slow to strategic competitive environment developments

– As Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version HBR case study mentions - Telemig Children's takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Need for greater diversity

– Telemig Children's has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

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Opportunities Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The opportunities highlighted in the Harvard Business Review case study Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version are -

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Telemig Children's to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Learning at scale

– Online learning technologies has now opened space for Telemig Children's to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Manufacturing automation

– Telemig Children's can use the latest technology developments to improve its manufacturing and designing process in Strategy & Execution segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Better consumer reach

– The expansion of the 5G network will help Telemig Children's to increase its market reach. Telemig Children's will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Telemig Children's is facing challenges because of the dominance of functional experts in the organization. Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Strategy & Execution industry, but it has also influenced the consumer preferences. Telemig Children's can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Telemig Children's can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Developing new processes and practices

– Telemig Children's can develop new processes and procedures in Strategy & Execution industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Telemig Children's to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Telemig Children's to hire the very best people irrespective of their geographical location.

Loyalty marketing

– Telemig Children's has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Telemig Children's can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Buying journey improvements

– Telemig Children's can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Low interest rates

– Even though inflation is raising its head in most developed economies, Telemig Children's can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

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Threats Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The threats mentioned in the HBR case study Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version are -

Technology acceleration in Forth Industrial Revolution

– Telemig Children's has witnessed rapid integration of technology during Covid-19 in the Strategy & Execution industry. As one of the leading players in the industry, Telemig Children's needs to keep up with the evolution of technology in the Strategy & Execution sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Telemig Children's will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version, Telemig Children's may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Strategy & Execution .

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Telemig Children's in the Strategy & Execution industry. The Strategy & Execution industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Stagnating economy with rate increase

– Telemig Children's can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Increasing wage structure of Telemig Children's

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Telemig Children's.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Telemig Children's can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version .

Consumer confidence and its impact on Telemig Children's demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Telemig Children's in the Strategy & Execution sector and impact the bottomline of the organization.

Regulatory challenges

– Telemig Children's needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Strategy & Execution industry regulations.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Telemig Children's needs to understand the core reasons impacting the Strategy & Execution industry. This will help it in building a better workplace.

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Weighted SWOT Analysis of Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version Template, Example

Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Telemig Cellular and the Guarantee of Children's and Adolescents' Rights, Portuguese Version is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Telemig Children's needs to make to build a sustainable competitive advantage.

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