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US Telecommunications Industry (B)--1996-99 SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of US Telecommunications Industry (B)--1996-99


Provides a review of the U.S. telecommunications industry from 1996 through 1999.

Authors :: Robert A. Burgelman, Andrew S. Grove, Eric Marti

Topics :: Strategy & Execution

Tags :: Competitive strategy, IT, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "US Telecommunications Industry (B)--1996-99" written by Robert A. Burgelman, Andrew S. Grove, Eric Marti includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Telecommunications 1996 facing as an external strategic factors. Some of the topics covered in US Telecommunications Industry (B)--1996-99 case study are - Strategic Management Strategies, Competitive strategy, IT and Strategy & Execution.


Some of the macro environment factors that can be used to understand the US Telecommunications Industry (B)--1996-99 casestudy better are - – increasing energy prices, increasing government debt because of Covid-19 spendings, challanges to central banks by blockchain based private currencies, supply chains are disrupted by pandemic , customer relationship management is fast transforming because of increasing concerns over data privacy, cloud computing is disrupting traditional business models, banking and financial system is disrupted by Bitcoin and other crypto currencies, technology disruption, increasing commodity prices, etc



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Introduction to SWOT Analysis of US Telecommunications Industry (B)--1996-99


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in US Telecommunications Industry (B)--1996-99 case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Telecommunications 1996, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Telecommunications 1996 operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of US Telecommunications Industry (B)--1996-99 can be done for the following purposes –
1. Strategic planning using facts provided in US Telecommunications Industry (B)--1996-99 case study
2. Improving business portfolio management of Telecommunications 1996
3. Assessing feasibility of the new initiative in Strategy & Execution field.
4. Making a Strategy & Execution topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Telecommunications 1996




Strengths US Telecommunications Industry (B)--1996-99 | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Telecommunications 1996 in US Telecommunications Industry (B)--1996-99 Harvard Business Review case study are -

Successful track record of launching new products

– Telecommunications 1996 has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Telecommunications 1996 has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Ability to recruit top talent

– Telecommunications 1996 is one of the leading recruiters in the industry. Managers in the US Telecommunications Industry (B)--1996-99 are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Superior customer experience

– The customer experience strategy of Telecommunications 1996 in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Ability to lead change in Strategy & Execution field

– Telecommunications 1996 is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Telecommunications 1996 in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Effective Research and Development (R&D)

– Telecommunications 1996 has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study US Telecommunications Industry (B)--1996-99 - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Highly skilled collaborators

– Telecommunications 1996 has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in US Telecommunications Industry (B)--1996-99 HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

High brand equity

– Telecommunications 1996 has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Telecommunications 1996 to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Diverse revenue streams

– Telecommunications 1996 is present in almost all the verticals within the industry. This has provided firm in US Telecommunications Industry (B)--1996-99 case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Digital Transformation in Strategy & Execution segment

- digital transformation varies from industry to industry. For Telecommunications 1996 digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Telecommunications 1996 has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Strong track record of project management

– Telecommunications 1996 is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Innovation driven organization

– Telecommunications 1996 is one of the most innovative firm in sector. Manager in US Telecommunications Industry (B)--1996-99 Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Learning organization

- Telecommunications 1996 is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Telecommunications 1996 is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in US Telecommunications Industry (B)--1996-99 Harvard Business Review case study emphasize – knowledge, initiative, and innovation.






Weaknesses US Telecommunications Industry (B)--1996-99 | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of US Telecommunications Industry (B)--1996-99 are -

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study US Telecommunications Industry (B)--1996-99, it seems that the employees of Telecommunications 1996 don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Workers concerns about automation

– As automation is fast increasing in the segment, Telecommunications 1996 needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the US Telecommunications Industry (B)--1996-99 HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Telecommunications 1996 has relatively successful track record of launching new products.

Slow decision making process

– As mentioned earlier in the report, Telecommunications 1996 has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Telecommunications 1996 even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

High cash cycle compare to competitors

Telecommunications 1996 has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Lack of clear differentiation of Telecommunications 1996 products

– To increase the profitability and margins on the products, Telecommunications 1996 needs to provide more differentiated products than what it is currently offering in the marketplace.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study US Telecommunications Industry (B)--1996-99, is just above the industry average. Telecommunications 1996 needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Telecommunications 1996 is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study US Telecommunications Industry (B)--1996-99 can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Need for greater diversity

– Telecommunications 1996 has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Slow to strategic competitive environment developments

– As US Telecommunications Industry (B)--1996-99 HBR case study mentions - Telecommunications 1996 takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Telecommunications 1996 supply chain. Even after few cautionary changes mentioned in the HBR case study - US Telecommunications Industry (B)--1996-99, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Telecommunications 1996 vulnerable to further global disruptions in South East Asia.




Opportunities US Telecommunications Industry (B)--1996-99 | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study US Telecommunications Industry (B)--1996-99 are -

Using analytics as competitive advantage

– Telecommunications 1996 has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study US Telecommunications Industry (B)--1996-99 - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Telecommunications 1996 to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Telecommunications 1996 can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Telecommunications 1996 in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Strategy & Execution segment, and it will provide faster access to the consumers.

Low interest rates

– Even though inflation is raising its head in most developed economies, Telecommunications 1996 can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Telecommunications 1996 is facing challenges because of the dominance of functional experts in the organization. US Telecommunications Industry (B)--1996-99 case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Manufacturing automation

– Telecommunications 1996 can use the latest technology developments to improve its manufacturing and designing process in Strategy & Execution segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Strategy & Execution industry, but it has also influenced the consumer preferences. Telecommunications 1996 can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Telecommunications 1996 in the consumer business. Now Telecommunications 1996 can target international markets with far fewer capital restrictions requirements than the existing system.

Learning at scale

– Online learning technologies has now opened space for Telecommunications 1996 to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Leveraging digital technologies

– Telecommunications 1996 can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Strategy & Execution industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Telecommunications 1996 can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Telecommunications 1996 can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Building a culture of innovation

– managers at Telecommunications 1996 can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Strategy & Execution segment.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Telecommunications 1996 can use these opportunities to build new business models that can help the communities that Telecommunications 1996 operates in. Secondly it can use opportunities from government spending in Strategy & Execution sector.




Threats US Telecommunications Industry (B)--1996-99 External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study US Telecommunications Industry (B)--1996-99 are -

Easy access to finance

– Easy access to finance in Strategy & Execution field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Telecommunications 1996 can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Telecommunications 1996 in the Strategy & Execution sector and impact the bottomline of the organization.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Telecommunications 1996 needs to understand the core reasons impacting the Strategy & Execution industry. This will help it in building a better workplace.

Technology acceleration in Forth Industrial Revolution

– Telecommunications 1996 has witnessed rapid integration of technology during Covid-19 in the Strategy & Execution industry. As one of the leading players in the industry, Telecommunications 1996 needs to keep up with the evolution of technology in the Strategy & Execution sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Telecommunications 1996 can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study US Telecommunications Industry (B)--1996-99 .

Consumer confidence and its impact on Telecommunications 1996 demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Increasing wage structure of Telecommunications 1996

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Telecommunications 1996.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Telecommunications 1996 with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Telecommunications 1996.

Environmental challenges

– Telecommunications 1996 needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Telecommunications 1996 can take advantage of this fund but it will also bring new competitors in the Strategy & Execution industry.

Stagnating economy with rate increase

– Telecommunications 1996 can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

High dependence on third party suppliers

– Telecommunications 1996 high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study US Telecommunications Industry (B)--1996-99, Telecommunications 1996 may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Strategy & Execution .




Weighted SWOT Analysis of US Telecommunications Industry (B)--1996-99 Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study US Telecommunications Industry (B)--1996-99 needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study US Telecommunications Industry (B)--1996-99 is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study US Telecommunications Industry (B)--1996-99 is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of US Telecommunications Industry (B)--1996-99 is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Telecommunications 1996 needs to make to build a sustainable competitive advantage.



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