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Bridging the CIO-CEO gap: It takes two to tango SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Bridging the CIO-CEO gap: It takes two to tango


Despite the growing importance of information technology (IT) in organizations, chief executive officers (CEOs) and top management teams exhibit an alarming degree of distrust toward IT and chief information officers (CIOs). This CIO-CEO gap can be explained by several factors including failure of IT to deliver value, poor understanding of IT by business executives, lack of a clear vision with respect to IT, different worldviews of business executives and technology specialists, lack of a shared vision in relation to IT, poor relationship skills of CIOs, and criticism of IT by so-called experts in the popular and academic press. These factors stand in the way of a good CIO-CEO relationship, IT alignment with organizational goals, and improvement in organizational performance with the help of IT. Bridging the gap requires a set of joint and independent actions by the CIO, the CEO, and the entire top management team. Recommendations for both CIOs and CEOs include communication, knowledge sharing, and developing a shared vision in relation to IT. CIOs are advised to focus on business value and develop managerial, leadership, and political skills. CEOs should establish an appropriate reporting structure for the CIO, educate top managers regarding IT, and increase personal involvement in and support of the IT function and the CIO.

Authors :: Vlad Krotov

Topics :: Strategy & Execution

Tags :: Leadership, Strategy, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Bridging the CIO-CEO gap: It takes two to tango" written by Vlad Krotov includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Cio Cios facing as an external strategic factors. Some of the topics covered in Bridging the CIO-CEO gap: It takes two to tango case study are - Strategic Management Strategies, Leadership, Strategy and Strategy & Execution.


Some of the macro environment factors that can be used to understand the Bridging the CIO-CEO gap: It takes two to tango casestudy better are - – competitive advantages are harder to sustain because of technology dispersion, talent flight as more people leaving formal jobs, increasing inequality as vast percentage of new income is going to the top 1%, increasing transportation and logistics costs, challanges to central banks by blockchain based private currencies, increasing commodity prices, digital marketing is dominated by two big players Facebook and Google, central banks are concerned over increasing inflation, there is backlash against globalization, etc



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Introduction to SWOT Analysis of Bridging the CIO-CEO gap: It takes two to tango


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Bridging the CIO-CEO gap: It takes two to tango case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Cio Cios, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Cio Cios operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Bridging the CIO-CEO gap: It takes two to tango can be done for the following purposes –
1. Strategic planning using facts provided in Bridging the CIO-CEO gap: It takes two to tango case study
2. Improving business portfolio management of Cio Cios
3. Assessing feasibility of the new initiative in Strategy & Execution field.
4. Making a Strategy & Execution topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Cio Cios




Strengths Bridging the CIO-CEO gap: It takes two to tango | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Cio Cios in Bridging the CIO-CEO gap: It takes two to tango Harvard Business Review case study are -

Sustainable margins compare to other players in Strategy & Execution industry

– Bridging the CIO-CEO gap: It takes two to tango firm has clearly differentiated products in the market place. This has enabled Cio Cios to fetch slight price premium compare to the competitors in the Strategy & Execution industry. The sustainable margins have also helped Cio Cios to invest into research and development (R&D) and innovation.

Highly skilled collaborators

– Cio Cios has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Bridging the CIO-CEO gap: It takes two to tango HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

High brand equity

– Cio Cios has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Cio Cios to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Digital Transformation in Strategy & Execution segment

- digital transformation varies from industry to industry. For Cio Cios digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Cio Cios has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Diverse revenue streams

– Cio Cios is present in almost all the verticals within the industry. This has provided firm in Bridging the CIO-CEO gap: It takes two to tango case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Ability to recruit top talent

– Cio Cios is one of the leading recruiters in the industry. Managers in the Bridging the CIO-CEO gap: It takes two to tango are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Successful track record of launching new products

– Cio Cios has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Cio Cios has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Operational resilience

– The operational resilience strategy in the Bridging the CIO-CEO gap: It takes two to tango Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Learning organization

- Cio Cios is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Cio Cios is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Bridging the CIO-CEO gap: It takes two to tango Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Cross disciplinary teams

– Horizontal connected teams at the Cio Cios are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Organizational Resilience of Cio Cios

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Cio Cios does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Effective Research and Development (R&D)

– Cio Cios has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Bridging the CIO-CEO gap: It takes two to tango - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.






Weaknesses Bridging the CIO-CEO gap: It takes two to tango | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Bridging the CIO-CEO gap: It takes two to tango are -

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Bridging the CIO-CEO gap: It takes two to tango, in the dynamic environment Cio Cios has struggled to respond to the nimble upstart competition. Cio Cios has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Bridging the CIO-CEO gap: It takes two to tango, is just above the industry average. Cio Cios needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Slow to strategic competitive environment developments

– As Bridging the CIO-CEO gap: It takes two to tango HBR case study mentions - Cio Cios takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Skills based hiring

– The stress on hiring functional specialists at Cio Cios has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Bridging the CIO-CEO gap: It takes two to tango, it seems that the employees of Cio Cios don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Cio Cios is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Bridging the CIO-CEO gap: It takes two to tango can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Lack of clear differentiation of Cio Cios products

– To increase the profitability and margins on the products, Cio Cios needs to provide more differentiated products than what it is currently offering in the marketplace.

Interest costs

– Compare to the competition, Cio Cios has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Low market penetration in new markets

– Outside its home market of Cio Cios, firm in the HBR case study Bridging the CIO-CEO gap: It takes two to tango needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Slow decision making process

– As mentioned earlier in the report, Cio Cios has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Cio Cios even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

High bargaining power of channel partners

– Because of the regulatory requirements, Vlad Krotov suggests that, Cio Cios is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.




Opportunities Bridging the CIO-CEO gap: It takes two to tango | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Bridging the CIO-CEO gap: It takes two to tango are -

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Cio Cios to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Cio Cios can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Using analytics as competitive advantage

– Cio Cios has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Bridging the CIO-CEO gap: It takes two to tango - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Cio Cios to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Strategy & Execution industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Cio Cios can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Cio Cios can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Cio Cios in the consumer business. Now Cio Cios can target international markets with far fewer capital restrictions requirements than the existing system.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Cio Cios can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Bridging the CIO-CEO gap: It takes two to tango, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Buying journey improvements

– Cio Cios can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Bridging the CIO-CEO gap: It takes two to tango suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Learning at scale

– Online learning technologies has now opened space for Cio Cios to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Building a culture of innovation

– managers at Cio Cios can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Strategy & Execution segment.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Strategy & Execution industry, but it has also influenced the consumer preferences. Cio Cios can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Cio Cios is facing challenges because of the dominance of functional experts in the organization. Bridging the CIO-CEO gap: It takes two to tango case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Creating value in data economy

– The success of analytics program of Cio Cios has opened avenues for new revenue streams for the organization in the industry. This can help Cio Cios to build a more holistic ecosystem as suggested in the Bridging the CIO-CEO gap: It takes two to tango case study. Cio Cios can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Cio Cios can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.




Threats Bridging the CIO-CEO gap: It takes two to tango External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Bridging the CIO-CEO gap: It takes two to tango are -

Easy access to finance

– Easy access to finance in Strategy & Execution field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Cio Cios can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Environmental challenges

– Cio Cios needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Cio Cios can take advantage of this fund but it will also bring new competitors in the Strategy & Execution industry.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Cio Cios will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Cio Cios in the Strategy & Execution industry. The Strategy & Execution industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Cio Cios business can come under increasing regulations regarding data privacy, data security, etc.

Technology acceleration in Forth Industrial Revolution

– Cio Cios has witnessed rapid integration of technology during Covid-19 in the Strategy & Execution industry. As one of the leading players in the industry, Cio Cios needs to keep up with the evolution of technology in the Strategy & Execution sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Regulatory challenges

– Cio Cios needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Strategy & Execution industry regulations.

Increasing wage structure of Cio Cios

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Cio Cios.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Bridging the CIO-CEO gap: It takes two to tango, Cio Cios may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Strategy & Execution .

Consumer confidence and its impact on Cio Cios demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Cio Cios can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Bridging the CIO-CEO gap: It takes two to tango .




Weighted SWOT Analysis of Bridging the CIO-CEO gap: It takes two to tango Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Bridging the CIO-CEO gap: It takes two to tango needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Bridging the CIO-CEO gap: It takes two to tango is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Bridging the CIO-CEO gap: It takes two to tango is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Bridging the CIO-CEO gap: It takes two to tango is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Cio Cios needs to make to build a sustainable competitive advantage.



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