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Bridging the CIO-CEO gap: It takes two to tango SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Bridging the CIO-CEO gap: It takes two to tango


Despite the growing importance of information technology (IT) in organizations, chief executive officers (CEOs) and top management teams exhibit an alarming degree of distrust toward IT and chief information officers (CIOs). This CIO-CEO gap can be explained by several factors including failure of IT to deliver value, poor understanding of IT by business executives, lack of a clear vision with respect to IT, different worldviews of business executives and technology specialists, lack of a shared vision in relation to IT, poor relationship skills of CIOs, and criticism of IT by so-called experts in the popular and academic press. These factors stand in the way of a good CIO-CEO relationship, IT alignment with organizational goals, and improvement in organizational performance with the help of IT. Bridging the gap requires a set of joint and independent actions by the CIO, the CEO, and the entire top management team. Recommendations for both CIOs and CEOs include communication, knowledge sharing, and developing a shared vision in relation to IT. CIOs are advised to focus on business value and develop managerial, leadership, and political skills. CEOs should establish an appropriate reporting structure for the CIO, educate top managers regarding IT, and increase personal involvement in and support of the IT function and the CIO.

Authors :: Vlad Krotov

Topics :: Strategy & Execution

Tags :: Leadership, Strategy, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Bridging the CIO-CEO gap: It takes two to tango" written by Vlad Krotov includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Cio Cios facing as an external strategic factors. Some of the topics covered in Bridging the CIO-CEO gap: It takes two to tango case study are - Strategic Management Strategies, Leadership, Strategy and Strategy & Execution.


Some of the macro environment factors that can be used to understand the Bridging the CIO-CEO gap: It takes two to tango casestudy better are - – digital marketing is dominated by two big players Facebook and Google, central banks are concerned over increasing inflation, banking and financial system is disrupted by Bitcoin and other crypto currencies, challanges to central banks by blockchain based private currencies, increasing inequality as vast percentage of new income is going to the top 1%, there is backlash against globalization, talent flight as more people leaving formal jobs, competitive advantages are harder to sustain because of technology dispersion, increasing commodity prices, etc



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Introduction to SWOT Analysis of Bridging the CIO-CEO gap: It takes two to tango


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Bridging the CIO-CEO gap: It takes two to tango case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Cio Cios, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Cio Cios operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Bridging the CIO-CEO gap: It takes two to tango can be done for the following purposes –
1. Strategic planning using facts provided in Bridging the CIO-CEO gap: It takes two to tango case study
2. Improving business portfolio management of Cio Cios
3. Assessing feasibility of the new initiative in Strategy & Execution field.
4. Making a Strategy & Execution topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Cio Cios




Strengths Bridging the CIO-CEO gap: It takes two to tango | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Cio Cios in Bridging the CIO-CEO gap: It takes two to tango Harvard Business Review case study are -

Superior customer experience

– The customer experience strategy of Cio Cios in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Operational resilience

– The operational resilience strategy in the Bridging the CIO-CEO gap: It takes two to tango Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Sustainable margins compare to other players in Strategy & Execution industry

– Bridging the CIO-CEO gap: It takes two to tango firm has clearly differentiated products in the market place. This has enabled Cio Cios to fetch slight price premium compare to the competitors in the Strategy & Execution industry. The sustainable margins have also helped Cio Cios to invest into research and development (R&D) and innovation.

Analytics focus

– Cio Cios is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Vlad Krotov can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Effective Research and Development (R&D)

– Cio Cios has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Bridging the CIO-CEO gap: It takes two to tango - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

High brand equity

– Cio Cios has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Cio Cios to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Organizational Resilience of Cio Cios

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Cio Cios does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Ability to recruit top talent

– Cio Cios is one of the leading recruiters in the industry. Managers in the Bridging the CIO-CEO gap: It takes two to tango are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Learning organization

- Cio Cios is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Cio Cios is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Bridging the CIO-CEO gap: It takes two to tango Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Innovation driven organization

– Cio Cios is one of the most innovative firm in sector. Manager in Bridging the CIO-CEO gap: It takes two to tango Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Training and development

– Cio Cios has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Bridging the CIO-CEO gap: It takes two to tango Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Cross disciplinary teams

– Horizontal connected teams at the Cio Cios are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.






Weaknesses Bridging the CIO-CEO gap: It takes two to tango | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Bridging the CIO-CEO gap: It takes two to tango are -

Need for greater diversity

– Cio Cios has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Skills based hiring

– The stress on hiring functional specialists at Cio Cios has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Lack of clear differentiation of Cio Cios products

– To increase the profitability and margins on the products, Cio Cios needs to provide more differentiated products than what it is currently offering in the marketplace.

High operating costs

– Compare to the competitors, firm in the HBR case study Bridging the CIO-CEO gap: It takes two to tango has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Cio Cios 's lucrative customers.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Bridging the CIO-CEO gap: It takes two to tango, is just above the industry average. Cio Cios needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Cio Cios is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Bridging the CIO-CEO gap: It takes two to tango can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Increasing silos among functional specialists

– The organizational structure of Cio Cios is dominated by functional specialists. It is not different from other players in the Strategy & Execution segment. Cio Cios needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Cio Cios to focus more on services rather than just following the product oriented approach.

High cash cycle compare to competitors

Cio Cios has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Workers concerns about automation

– As automation is fast increasing in the segment, Cio Cios needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Aligning sales with marketing

– It come across in the case study Bridging the CIO-CEO gap: It takes two to tango that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Bridging the CIO-CEO gap: It takes two to tango can leverage the sales team experience to cultivate customer relationships as Cio Cios is planning to shift buying processes online.

Products dominated business model

– Even though Cio Cios has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Bridging the CIO-CEO gap: It takes two to tango should strive to include more intangible value offerings along with its core products and services.




Opportunities Bridging the CIO-CEO gap: It takes two to tango | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Bridging the CIO-CEO gap: It takes two to tango are -

Developing new processes and practices

– Cio Cios can develop new processes and procedures in Strategy & Execution industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Cio Cios can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Cio Cios in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Strategy & Execution segment, and it will provide faster access to the consumers.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Cio Cios is facing challenges because of the dominance of functional experts in the organization. Bridging the CIO-CEO gap: It takes two to tango case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Strategy & Execution industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Cio Cios can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Cio Cios can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Strategy & Execution industry, but it has also influenced the consumer preferences. Cio Cios can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Using analytics as competitive advantage

– Cio Cios has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Bridging the CIO-CEO gap: It takes two to tango - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Cio Cios to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Cio Cios to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Cio Cios can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Loyalty marketing

– Cio Cios has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Creating value in data economy

– The success of analytics program of Cio Cios has opened avenues for new revenue streams for the organization in the industry. This can help Cio Cios to build a more holistic ecosystem as suggested in the Bridging the CIO-CEO gap: It takes two to tango case study. Cio Cios can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Cio Cios can use these opportunities to build new business models that can help the communities that Cio Cios operates in. Secondly it can use opportunities from government spending in Strategy & Execution sector.

Better consumer reach

– The expansion of the 5G network will help Cio Cios to increase its market reach. Cio Cios will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.




Threats Bridging the CIO-CEO gap: It takes two to tango External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Bridging the CIO-CEO gap: It takes two to tango are -

Shortening product life cycle

– it is one of the major threat that Cio Cios is facing in Strategy & Execution sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Increasing wage structure of Cio Cios

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Cio Cios.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Cio Cios with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

High dependence on third party suppliers

– Cio Cios high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Cio Cios business can come under increasing regulations regarding data privacy, data security, etc.

Environmental challenges

– Cio Cios needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Cio Cios can take advantage of this fund but it will also bring new competitors in the Strategy & Execution industry.

Stagnating economy with rate increase

– Cio Cios can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Technology acceleration in Forth Industrial Revolution

– Cio Cios has witnessed rapid integration of technology during Covid-19 in the Strategy & Execution industry. As one of the leading players in the industry, Cio Cios needs to keep up with the evolution of technology in the Strategy & Execution sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Regulatory challenges

– Cio Cios needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Strategy & Execution industry regulations.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Cio Cios will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Cio Cios.




Weighted SWOT Analysis of Bridging the CIO-CEO gap: It takes two to tango Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Bridging the CIO-CEO gap: It takes two to tango needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Bridging the CIO-CEO gap: It takes two to tango is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Bridging the CIO-CEO gap: It takes two to tango is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Bridging the CIO-CEO gap: It takes two to tango is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Cio Cios needs to make to build a sustainable competitive advantage.



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