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Ruwwad and the Genesis of Community Development in the Arab World SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Ruwwad and the Genesis of Community Development in the Arab World


Ruwwad was a youth-centric community development organization aimed at empowering and supporting marginalized and underdeveloped communities in the Arab world. It had launched numerous programs revolving around three main components: 1) youth empowerment, 2) community empowerment, and 3) child development. Samar Dudin, regional head and program manager of Ruwwad, was reflecting on the key strengths, weaknesses, opportunities, and challenges that Ruwwad faced in its home operation so that she could present her recommendations to the board of directors (BOD) on Friday. Her main concern was to present to the BOD a reasoned plan on how to expand the Ruwwad model and how to strengthen the partnerships required to scale up the impact of the model in the future. Dima Jamali is affiliated with American University of Beirut.

Authors :: Dima Jamali

Topics :: Organizational Development

Tags :: , SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Ruwwad and the Genesis of Community Development in the Arab World" written by Dima Jamali includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Ruwwad Bod facing as an external strategic factors. Some of the topics covered in Ruwwad and the Genesis of Community Development in the Arab World case study are - Strategic Management Strategies, and Organizational Development.


Some of the macro environment factors that can be used to understand the Ruwwad and the Genesis of Community Development in the Arab World casestudy better are - – wage bills are increasing, challanges to central banks by blockchain based private currencies, customer relationship management is fast transforming because of increasing concerns over data privacy, increasing government debt because of Covid-19 spendings, there is increasing trade war between United States & China, competitive advantages are harder to sustain because of technology dispersion, increasing energy prices, increasing commodity prices, supply chains are disrupted by pandemic , etc



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Introduction to SWOT Analysis of Ruwwad and the Genesis of Community Development in the Arab World


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Ruwwad and the Genesis of Community Development in the Arab World case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Ruwwad Bod, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Ruwwad Bod operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Ruwwad and the Genesis of Community Development in the Arab World can be done for the following purposes –
1. Strategic planning using facts provided in Ruwwad and the Genesis of Community Development in the Arab World case study
2. Improving business portfolio management of Ruwwad Bod
3. Assessing feasibility of the new initiative in Organizational Development field.
4. Making a Organizational Development topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Ruwwad Bod




Strengths Ruwwad and the Genesis of Community Development in the Arab World | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Ruwwad Bod in Ruwwad and the Genesis of Community Development in the Arab World Harvard Business Review case study are -

Learning organization

- Ruwwad Bod is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Ruwwad Bod is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Ruwwad and the Genesis of Community Development in the Arab World Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Ability to lead change in Organizational Development field

– Ruwwad Bod is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Ruwwad Bod in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Strong track record of project management

– Ruwwad Bod is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

High brand equity

– Ruwwad Bod has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Ruwwad Bod to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Digital Transformation in Organizational Development segment

- digital transformation varies from industry to industry. For Ruwwad Bod digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Ruwwad Bod has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Superior customer experience

– The customer experience strategy of Ruwwad Bod in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

High switching costs

– The high switching costs that Ruwwad Bod has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Low bargaining power of suppliers

– Suppliers of Ruwwad Bod in the sector have low bargaining power. Ruwwad and the Genesis of Community Development in the Arab World has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Ruwwad Bod to manage not only supply disruptions but also source products at highly competitive prices.

Successful track record of launching new products

– Ruwwad Bod has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Ruwwad Bod has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Innovation driven organization

– Ruwwad Bod is one of the most innovative firm in sector. Manager in Ruwwad and the Genesis of Community Development in the Arab World Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Operational resilience

– The operational resilience strategy in the Ruwwad and the Genesis of Community Development in the Arab World Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Cross disciplinary teams

– Horizontal connected teams at the Ruwwad Bod are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.






Weaknesses Ruwwad and the Genesis of Community Development in the Arab World | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Ruwwad and the Genesis of Community Development in the Arab World are -

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Ruwwad and the Genesis of Community Development in the Arab World, is just above the industry average. Ruwwad Bod needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Ruwwad and the Genesis of Community Development in the Arab World HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Ruwwad Bod has relatively successful track record of launching new products.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Ruwwad Bod supply chain. Even after few cautionary changes mentioned in the HBR case study - Ruwwad and the Genesis of Community Development in the Arab World, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Ruwwad Bod vulnerable to further global disruptions in South East Asia.

High bargaining power of channel partners

– Because of the regulatory requirements, Dima Jamali suggests that, Ruwwad Bod is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Ruwwad Bod is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Ruwwad and the Genesis of Community Development in the Arab World can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Workers concerns about automation

– As automation is fast increasing in the segment, Ruwwad Bod needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Interest costs

– Compare to the competition, Ruwwad Bod has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Products dominated business model

– Even though Ruwwad Bod has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Ruwwad and the Genesis of Community Development in the Arab World should strive to include more intangible value offerings along with its core products and services.

Capital Spending Reduction

– Even during the low interest decade, Ruwwad Bod has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Ruwwad and the Genesis of Community Development in the Arab World, it seems that the employees of Ruwwad Bod don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Slow to strategic competitive environment developments

– As Ruwwad and the Genesis of Community Development in the Arab World HBR case study mentions - Ruwwad Bod takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.




Opportunities Ruwwad and the Genesis of Community Development in the Arab World | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Ruwwad and the Genesis of Community Development in the Arab World are -

Lowering marketing communication costs

– 5G expansion will open new opportunities for Ruwwad Bod in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Organizational Development segment, and it will provide faster access to the consumers.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Organizational Development industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Ruwwad Bod can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Ruwwad Bod can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Better consumer reach

– The expansion of the 5G network will help Ruwwad Bod to increase its market reach. Ruwwad Bod will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Leveraging digital technologies

– Ruwwad Bod can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Ruwwad Bod can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Ruwwad and the Genesis of Community Development in the Arab World, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Ruwwad Bod to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Learning at scale

– Online learning technologies has now opened space for Ruwwad Bod to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Ruwwad Bod in the consumer business. Now Ruwwad Bod can target international markets with far fewer capital restrictions requirements than the existing system.

Developing new processes and practices

– Ruwwad Bod can develop new processes and procedures in Organizational Development industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Ruwwad Bod can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Ruwwad Bod can use these opportunities to build new business models that can help the communities that Ruwwad Bod operates in. Secondly it can use opportunities from government spending in Organizational Development sector.

Low interest rates

– Even though inflation is raising its head in most developed economies, Ruwwad Bod can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Loyalty marketing

– Ruwwad Bod has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.




Threats Ruwwad and the Genesis of Community Development in the Arab World External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Ruwwad and the Genesis of Community Development in the Arab World are -

Increasing wage structure of Ruwwad Bod

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Ruwwad Bod.

Technology acceleration in Forth Industrial Revolution

– Ruwwad Bod has witnessed rapid integration of technology during Covid-19 in the Organizational Development industry. As one of the leading players in the industry, Ruwwad Bod needs to keep up with the evolution of technology in the Organizational Development sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Ruwwad Bod with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Ruwwad and the Genesis of Community Development in the Arab World, Ruwwad Bod may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Organizational Development .

Consumer confidence and its impact on Ruwwad Bod demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Stagnating economy with rate increase

– Ruwwad Bod can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Ruwwad Bod can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Ruwwad and the Genesis of Community Development in the Arab World .

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Ruwwad Bod in the Organizational Development industry. The Organizational Development industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Easy access to finance

– Easy access to finance in Organizational Development field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Ruwwad Bod can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Regulatory challenges

– Ruwwad Bod needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Organizational Development industry regulations.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Ruwwad Bod business can come under increasing regulations regarding data privacy, data security, etc.

Environmental challenges

– Ruwwad Bod needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Ruwwad Bod can take advantage of this fund but it will also bring new competitors in the Organizational Development industry.




Weighted SWOT Analysis of Ruwwad and the Genesis of Community Development in the Arab World Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Ruwwad and the Genesis of Community Development in the Arab World needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Ruwwad and the Genesis of Community Development in the Arab World is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Ruwwad and the Genesis of Community Development in the Arab World is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Ruwwad and the Genesis of Community Development in the Arab World is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Ruwwad Bod needs to make to build a sustainable competitive advantage.



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