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What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding


In crowdfunding, rewards can make or break success. Yet reward design, choice, and planning still occur based on availability rather than strategy. To address this challenge, this article provides an empirically derived crowdfunding reward toolbox offering guidance in strategically selecting rewards. Based on a large-scale analysis of successful and unsuccessful Kickstarter projects, this article classifies rewards that are currently offered along eight dimensions. It identifies emerging patterns and derives five strategic core tools and two add-on tools. Finally, it delivers exploratory insights into the relative effectiveness of different tools that can facilitate decision making and strategic planning for entrepreneurs and individuals who plan to launch a crowdfunding project and who seek ways to reward their supporters

Authors :: Carina Thurridl, Bernadette Kamleitner

Topics :: Strategy & Execution

Tags :: Motivating people, Strategic planning, Venture capital, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding" written by Carina Thurridl, Bernadette Kamleitner includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Crowdfunding Rewards facing as an external strategic factors. Some of the topics covered in What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding case study are - Strategic Management Strategies, Motivating people, Strategic planning, Venture capital and Strategy & Execution.


Some of the macro environment factors that can be used to understand the What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding casestudy better are - – technology disruption, increasing household debt because of falling income levels, talent flight as more people leaving formal jobs, increasing energy prices, banking and financial system is disrupted by Bitcoin and other crypto currencies, geopolitical disruptions, increasing commodity prices, central banks are concerned over increasing inflation, customer relationship management is fast transforming because of increasing concerns over data privacy, etc



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Introduction to SWOT Analysis of What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Crowdfunding Rewards, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Crowdfunding Rewards operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding can be done for the following purposes –
1. Strategic planning using facts provided in What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding case study
2. Improving business portfolio management of Crowdfunding Rewards
3. Assessing feasibility of the new initiative in Strategy & Execution field.
4. Making a Strategy & Execution topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Crowdfunding Rewards




Strengths What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Crowdfunding Rewards in What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding Harvard Business Review case study are -

Highly skilled collaborators

– Crowdfunding Rewards has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Training and development

– Crowdfunding Rewards has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Low bargaining power of suppliers

– Suppliers of Crowdfunding Rewards in the sector have low bargaining power. What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Crowdfunding Rewards to manage not only supply disruptions but also source products at highly competitive prices.

Ability to recruit top talent

– Crowdfunding Rewards is one of the leading recruiters in the industry. Managers in the What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Superior customer experience

– The customer experience strategy of Crowdfunding Rewards in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Operational resilience

– The operational resilience strategy in the What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Effective Research and Development (R&D)

– Crowdfunding Rewards has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

High switching costs

– The high switching costs that Crowdfunding Rewards has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Innovation driven organization

– Crowdfunding Rewards is one of the most innovative firm in sector. Manager in What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Ability to lead change in Strategy & Execution field

– Crowdfunding Rewards is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Crowdfunding Rewards in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Cross disciplinary teams

– Horizontal connected teams at the Crowdfunding Rewards are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Analytics focus

– Crowdfunding Rewards is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Carina Thurridl, Bernadette Kamleitner can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.






Weaknesses What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding are -

High dependence on star products

– The top 2 products and services of the firm as mentioned in the What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Crowdfunding Rewards has relatively successful track record of launching new products.

Skills based hiring

– The stress on hiring functional specialists at Crowdfunding Rewards has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

High bargaining power of channel partners

– Because of the regulatory requirements, Carina Thurridl, Bernadette Kamleitner suggests that, Crowdfunding Rewards is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Low market penetration in new markets

– Outside its home market of Crowdfunding Rewards, firm in the HBR case study What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

No frontier risks strategy

– After analyzing the HBR case study What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding, it seems that company is thinking about the frontier risks that can impact Strategy & Execution strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Workers concerns about automation

– As automation is fast increasing in the segment, Crowdfunding Rewards needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Lack of clear differentiation of Crowdfunding Rewards products

– To increase the profitability and margins on the products, Crowdfunding Rewards needs to provide more differentiated products than what it is currently offering in the marketplace.

Need for greater diversity

– Crowdfunding Rewards has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Products dominated business model

– Even though Crowdfunding Rewards has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding should strive to include more intangible value offerings along with its core products and services.

Capital Spending Reduction

– Even during the low interest decade, Crowdfunding Rewards has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Increasing silos among functional specialists

– The organizational structure of Crowdfunding Rewards is dominated by functional specialists. It is not different from other players in the Strategy & Execution segment. Crowdfunding Rewards needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Crowdfunding Rewards to focus more on services rather than just following the product oriented approach.




Opportunities What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding are -

Developing new processes and practices

– Crowdfunding Rewards can develop new processes and procedures in Strategy & Execution industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Creating value in data economy

– The success of analytics program of Crowdfunding Rewards has opened avenues for new revenue streams for the organization in the industry. This can help Crowdfunding Rewards to build a more holistic ecosystem as suggested in the What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding case study. Crowdfunding Rewards can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Crowdfunding Rewards can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Strategy & Execution industry, but it has also influenced the consumer preferences. Crowdfunding Rewards can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Crowdfunding Rewards in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Strategy & Execution segment, and it will provide faster access to the consumers.

Building a culture of innovation

– managers at Crowdfunding Rewards can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Strategy & Execution segment.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Crowdfunding Rewards can use these opportunities to build new business models that can help the communities that Crowdfunding Rewards operates in. Secondly it can use opportunities from government spending in Strategy & Execution sector.

Learning at scale

– Online learning technologies has now opened space for Crowdfunding Rewards to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Better consumer reach

– The expansion of the 5G network will help Crowdfunding Rewards to increase its market reach. Crowdfunding Rewards will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Crowdfunding Rewards to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Crowdfunding Rewards to hire the very best people irrespective of their geographical location.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Strategy & Execution industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Crowdfunding Rewards can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Crowdfunding Rewards can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Loyalty marketing

– Crowdfunding Rewards has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Crowdfunding Rewards to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.




Threats What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding are -

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Crowdfunding Rewards in the Strategy & Execution industry. The Strategy & Execution industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Crowdfunding Rewards.

Consumer confidence and its impact on Crowdfunding Rewards demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Crowdfunding Rewards needs to understand the core reasons impacting the Strategy & Execution industry. This will help it in building a better workplace.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Crowdfunding Rewards will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

High dependence on third party suppliers

– Crowdfunding Rewards high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Shortening product life cycle

– it is one of the major threat that Crowdfunding Rewards is facing in Strategy & Execution sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Crowdfunding Rewards business can come under increasing regulations regarding data privacy, data security, etc.

Technology acceleration in Forth Industrial Revolution

– Crowdfunding Rewards has witnessed rapid integration of technology during Covid-19 in the Strategy & Execution industry. As one of the leading players in the industry, Crowdfunding Rewards needs to keep up with the evolution of technology in the Strategy & Execution sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Crowdfunding Rewards in the Strategy & Execution sector and impact the bottomline of the organization.

Stagnating economy with rate increase

– Crowdfunding Rewards can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding, Crowdfunding Rewards may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Strategy & Execution .




Weighted SWOT Analysis of What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Crowdfunding Rewards needs to make to build a sustainable competitive advantage.



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