Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
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Case Study Description of Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France
Marie Trellu-Kane is trying to decide how Unis-Cite should respond to French President Jacques Chirac's announcement in 2005 of a new national voluntary civil service program. Since 1994, Trellu-Kane and her co-founders had been creating and overseeing a civil service program called Unis-Cite, in which youth, particularly from the disadvantaged immigrant population, volunteered nine months of their time to work on community projects. Based in Paris, France, Unis-Cite had begun to expand to other areas. With the announcement that the government would provide funding to mobilize thousands of youth volunteers, Trellu-Kane needed to decide how Unis-Cite would proceed.
Authors :: Julie Battilana, Michel Anteby, Anne-Claire Pache
Swot Analysis of "Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France" written by Julie Battilana, Michel Anteby, Anne-Claire Pache includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Unis Trellu facing as an external strategic factors. Some of the topics covered in Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France case study are - Strategic Management Strategies, Growth strategy, Leadership, Organizational culture, Organizational structure, Public relations, Social enterprise and Strategy & Execution.
Some of the macro environment factors that can be used to understand the Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France casestudy better are - – cloud computing is disrupting traditional business models, increasing transportation and logistics costs, technology disruption, wage bills are increasing, supply chains are disrupted by pandemic , competitive advantages are harder to sustain because of technology dispersion, increasing government debt because of Covid-19 spendings,
banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing household debt because of falling income levels, etc
Introduction to SWOT Analysis of Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Unis Trellu, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Unis Trellu operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France can be done for the following purposes –
1. Strategic planning using facts provided in Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France case study
2. Improving business portfolio management of Unis Trellu
3. Assessing feasibility of the new initiative in Strategy & Execution field.
4. Making a Strategy & Execution topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Unis Trellu
Strengths Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Unis Trellu in Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France Harvard Business Review case study are -
Operational resilience
– The operational resilience strategy in the Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.
Effective Research and Development (R&D)
– Unis Trellu has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.
Digital Transformation in Strategy & Execution segment
- digital transformation varies from industry to industry. For Unis Trellu digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Unis Trellu has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.
Strong track record of project management
– Unis Trellu is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
Innovation driven organization
– Unis Trellu is one of the most innovative firm in sector. Manager in Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.
Successful track record of launching new products
– Unis Trellu has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Unis Trellu has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.
Training and development
– Unis Trellu has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
Diverse revenue streams
– Unis Trellu is present in almost all the verticals within the industry. This has provided firm in Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.
Learning organization
- Unis Trellu is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Unis Trellu is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France Harvard Business Review case study emphasize – knowledge, initiative, and innovation.
High switching costs
– The high switching costs that Unis Trellu has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.
Low bargaining power of suppliers
– Suppliers of Unis Trellu in the sector have low bargaining power. Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Unis Trellu to manage not only supply disruptions but also source products at highly competitive prices.
Sustainable margins compare to other players in Strategy & Execution industry
– Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France firm has clearly differentiated products in the market place. This has enabled Unis Trellu to fetch slight price premium compare to the competitors in the Strategy & Execution industry. The sustainable margins have also helped Unis Trellu to invest into research and development (R&D) and innovation.
Weaknesses Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France are -
Low market penetration in new markets
– Outside its home market of Unis Trellu, firm in the HBR case study Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.
Slow decision making process
– As mentioned earlier in the report, Unis Trellu has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Unis Trellu even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.
Skills based hiring
– The stress on hiring functional specialists at Unis Trellu has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.
High operating costs
– Compare to the competitors, firm in the HBR case study Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Unis Trellu 's lucrative customers.
High cash cycle compare to competitors
Unis Trellu has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.
Aligning sales with marketing
– It come across in the case study Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France can leverage the sales team experience to cultivate customer relationships as Unis Trellu is planning to shift buying processes online.
Increasing silos among functional specialists
– The organizational structure of Unis Trellu is dominated by functional specialists. It is not different from other players in the Strategy & Execution segment. Unis Trellu needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Unis Trellu to focus more on services rather than just following the product oriented approach.
No frontier risks strategy
– After analyzing the HBR case study Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France, it seems that company is thinking about the frontier risks that can impact Strategy & Execution strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.
High dependence on star products
– The top 2 products and services of the firm as mentioned in the Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Unis Trellu has relatively successful track record of launching new products.
Need for greater diversity
– Unis Trellu has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.
Workers concerns about automation
– As automation is fast increasing in the segment, Unis Trellu needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.
Opportunities Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France are -
Developing new processes and practices
– Unis Trellu can develop new processes and procedures in Strategy & Execution industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.
Building a culture of innovation
– managers at Unis Trellu can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Strategy & Execution segment.
Learning at scale
– Online learning technologies has now opened space for Unis Trellu to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, Unis Trellu can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Manufacturing automation
– Unis Trellu can use the latest technology developments to improve its manufacturing and designing process in Strategy & Execution segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Loyalty marketing
– Unis Trellu has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.
Leveraging digital technologies
– Unis Trellu can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.
Using analytics as competitive advantage
– Unis Trellu has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Unis Trellu to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.
Finding new ways to collaborate
– Covid-19 has not only transformed business models of companies in Strategy & Execution industry, but it has also influenced the consumer preferences. Unis Trellu can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.
Lowering marketing communication costs
– 5G expansion will open new opportunities for Unis Trellu in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Strategy & Execution segment, and it will provide faster access to the consumers.
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Unis Trellu can use these opportunities to build new business models that can help the communities that Unis Trellu operates in. Secondly it can use opportunities from government spending in Strategy & Execution sector.
Reconfiguring business model
– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Unis Trellu to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.
Better consumer reach
– The expansion of the 5G network will help Unis Trellu to increase its market reach. Unis Trellu will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.
Threats Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France are -
Backlash against dominant players
– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Unis Trellu business can come under increasing regulations regarding data privacy, data security, etc.
Consumer confidence and its impact on Unis Trellu demand
– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.
New competition
– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Unis Trellu in the Strategy & Execution sector and impact the bottomline of the organization.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France, Unis Trellu may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Strategy & Execution .
Barriers of entry lowering
– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Unis Trellu with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.
Easy access to finance
– Easy access to finance in Strategy & Execution field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Unis Trellu can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
Increasing wage structure of Unis Trellu
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Unis Trellu.
Instability in the European markets
– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Unis Trellu will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Unis Trellu can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France .
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Unis Trellu.
High dependence on third party suppliers
– Unis Trellu high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for Unis Trellu in the Strategy & Execution industry. The Strategy & Execution industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
Weighted SWOT Analysis of Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Unis Trellu needs to make to build a sustainable competitive advantage.