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Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France


Marie Trellu-Kane is trying to decide how Unis-Cite should respond to French President Jacques Chirac's announcement in 2005 of a new national voluntary civil service program. Since 1994, Trellu-Kane and her co-founders had been creating and overseeing a civil service program called Unis-Cite, in which youth, particularly from the disadvantaged immigrant population, volunteered nine months of their time to work on community projects. Based in Paris, France, Unis-Cite had begun to expand to other areas. With the announcement that the government would provide funding to mobilize thousands of youth volunteers, Trellu-Kane needed to decide how Unis-Cite would proceed.

Authors :: Julie Battilana, Michel Anteby, Anne-Claire Pache

Topics :: Strategy & Execution

Tags :: Growth strategy, Leadership, Organizational culture, Organizational structure, Public relations, Social enterprise, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France" written by Julie Battilana, Michel Anteby, Anne-Claire Pache includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Unis Trellu facing as an external strategic factors. Some of the topics covered in Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France case study are - Strategic Management Strategies, Growth strategy, Leadership, Organizational culture, Organizational structure, Public relations, Social enterprise and Strategy & Execution.


Some of the macro environment factors that can be used to understand the Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France casestudy better are - – digital marketing is dominated by two big players Facebook and Google, increasing transportation and logistics costs, technology disruption, competitive advantages are harder to sustain because of technology dispersion, banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing energy prices, increasing inequality as vast percentage of new income is going to the top 1%, cloud computing is disrupting traditional business models, customer relationship management is fast transforming because of increasing concerns over data privacy, etc



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Introduction to SWOT Analysis of Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Unis Trellu, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Unis Trellu operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France can be done for the following purposes –
1. Strategic planning using facts provided in Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France case study
2. Improving business portfolio management of Unis Trellu
3. Assessing feasibility of the new initiative in Strategy & Execution field.
4. Making a Strategy & Execution topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Unis Trellu




Strengths Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Unis Trellu in Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France Harvard Business Review case study are -

Ability to recruit top talent

– Unis Trellu is one of the leading recruiters in the industry. Managers in the Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Cross disciplinary teams

– Horizontal connected teams at the Unis Trellu are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Operational resilience

– The operational resilience strategy in the Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Innovation driven organization

– Unis Trellu is one of the most innovative firm in sector. Manager in Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Strong track record of project management

– Unis Trellu is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Diverse revenue streams

– Unis Trellu is present in almost all the verticals within the industry. This has provided firm in Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Training and development

– Unis Trellu has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Successful track record of launching new products

– Unis Trellu has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Unis Trellu has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Low bargaining power of suppliers

– Suppliers of Unis Trellu in the sector have low bargaining power. Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Unis Trellu to manage not only supply disruptions but also source products at highly competitive prices.

Effective Research and Development (R&D)

– Unis Trellu has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Highly skilled collaborators

– Unis Trellu has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Learning organization

- Unis Trellu is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Unis Trellu is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France Harvard Business Review case study emphasize – knowledge, initiative, and innovation.






Weaknesses Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France are -

Increasing silos among functional specialists

– The organizational structure of Unis Trellu is dominated by functional specialists. It is not different from other players in the Strategy & Execution segment. Unis Trellu needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Unis Trellu to focus more on services rather than just following the product oriented approach.

Workers concerns about automation

– As automation is fast increasing in the segment, Unis Trellu needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

High operating costs

– Compare to the competitors, firm in the HBR case study Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Unis Trellu 's lucrative customers.

High cash cycle compare to competitors

Unis Trellu has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Slow decision making process

– As mentioned earlier in the report, Unis Trellu has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Unis Trellu even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Aligning sales with marketing

– It come across in the case study Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France can leverage the sales team experience to cultivate customer relationships as Unis Trellu is planning to shift buying processes online.

Skills based hiring

– The stress on hiring functional specialists at Unis Trellu has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Lack of clear differentiation of Unis Trellu products

– To increase the profitability and margins on the products, Unis Trellu needs to provide more differentiated products than what it is currently offering in the marketplace.

Low market penetration in new markets

– Outside its home market of Unis Trellu, firm in the HBR case study Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Slow to strategic competitive environment developments

– As Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France HBR case study mentions - Unis Trellu takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Capital Spending Reduction

– Even during the low interest decade, Unis Trellu has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.




Opportunities Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France are -

Lowering marketing communication costs

– 5G expansion will open new opportunities for Unis Trellu in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Strategy & Execution segment, and it will provide faster access to the consumers.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Strategy & Execution industry, but it has also influenced the consumer preferences. Unis Trellu can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Developing new processes and practices

– Unis Trellu can develop new processes and procedures in Strategy & Execution industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Strategy & Execution industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Unis Trellu can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Unis Trellu can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Low interest rates

– Even though inflation is raising its head in most developed economies, Unis Trellu can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Buying journey improvements

– Unis Trellu can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Unis Trellu to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Unis Trellu to hire the very best people irrespective of their geographical location.

Leveraging digital technologies

– Unis Trellu can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Unis Trellu can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Manufacturing automation

– Unis Trellu can use the latest technology developments to improve its manufacturing and designing process in Strategy & Execution segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Building a culture of innovation

– managers at Unis Trellu can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Strategy & Execution segment.

Better consumer reach

– The expansion of the 5G network will help Unis Trellu to increase its market reach. Unis Trellu will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Unis Trellu can use these opportunities to build new business models that can help the communities that Unis Trellu operates in. Secondly it can use opportunities from government spending in Strategy & Execution sector.




Threats Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France are -

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Unis Trellu.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Easy access to finance

– Easy access to finance in Strategy & Execution field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Unis Trellu can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Shortening product life cycle

– it is one of the major threat that Unis Trellu is facing in Strategy & Execution sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Unis Trellu with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Increasing wage structure of Unis Trellu

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Unis Trellu.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Regulatory challenges

– Unis Trellu needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Strategy & Execution industry regulations.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Unis Trellu in the Strategy & Execution sector and impact the bottomline of the organization.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Unis Trellu will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France, Unis Trellu may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Strategy & Execution .

Stagnating economy with rate increase

– Unis Trellu can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Unis Trellu can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France .




Weighted SWOT Analysis of Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Unis Trellu needs to make to build a sustainable competitive advantage.



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