Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
Strategy & Execution
Strategy / MBA Resources
Case Study SWOT Analysis Solution
Case Study Description of Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France
Marie Trellu-Kane is trying to decide how Unis-Cite should respond to French President Jacques Chirac's announcement in 2005 of a new national voluntary civil service program. Since 1994, Trellu-Kane and her co-founders had been creating and overseeing a civil service program called Unis-Cite, in which youth, particularly from the disadvantaged immigrant population, volunteered nine months of their time to work on community projects. Based in Paris, France, Unis-Cite had begun to expand to other areas. With the announcement that the government would provide funding to mobilize thousands of youth volunteers, Trellu-Kane needed to decide how Unis-Cite would proceed.
Authors :: Julie Battilana, Michel Anteby, Anne-Claire Pache
Swot Analysis of "Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France" written by Julie Battilana, Michel Anteby, Anne-Claire Pache includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Unis Trellu facing as an external strategic factors. Some of the topics covered in Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France case study are - Strategic Management Strategies, Growth strategy, Leadership, Organizational culture, Organizational structure, Public relations, Social enterprise and Strategy & Execution.
Some of the macro environment factors that can be used to understand the Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France casestudy better are - – increasing transportation and logistics costs, central banks are concerned over increasing inflation, wage bills are increasing, geopolitical disruptions, increasing household debt because of falling income levels, there is backlash against globalization, increasing commodity prices,
digital marketing is dominated by two big players Facebook and Google, increasing energy prices, etc
Introduction to SWOT Analysis of Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Unis Trellu, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Unis Trellu operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France can be done for the following purposes –
1. Strategic planning using facts provided in Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France case study
2. Improving business portfolio management of Unis Trellu
3. Assessing feasibility of the new initiative in Strategy & Execution field.
4. Making a Strategy & Execution topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Unis Trellu
Strengths Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Unis Trellu in Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France Harvard Business Review case study are -
Effective Research and Development (R&D)
– Unis Trellu has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.
Operational resilience
– The operational resilience strategy in the Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.
Organizational Resilience of Unis Trellu
– The covid-19 pandemic has put organizational resilience at the centre of everthing that Unis Trellu does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Learning organization
- Unis Trellu is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Unis Trellu is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France Harvard Business Review case study emphasize – knowledge, initiative, and innovation.
Ability to recruit top talent
– Unis Trellu is one of the leading recruiters in the industry. Managers in the Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.
Strong track record of project management
– Unis Trellu is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
High brand equity
– Unis Trellu has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Unis Trellu to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Ability to lead change in Strategy & Execution field
– Unis Trellu is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Unis Trellu in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.
Cross disciplinary teams
– Horizontal connected teams at the Unis Trellu are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.
Superior customer experience
– The customer experience strategy of Unis Trellu in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.
Successful track record of launching new products
– Unis Trellu has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Unis Trellu has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.
Highly skilled collaborators
– Unis Trellu has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.
Weaknesses Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France are -
Need for greater diversity
– Unis Trellu has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.
Slow to harness new channels of communication
– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Unis Trellu is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.
High dependence on existing supply chain
– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Unis Trellu supply chain. Even after few cautionary changes mentioned in the HBR case study - Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Unis Trellu vulnerable to further global disruptions in South East Asia.
Interest costs
– Compare to the competition, Unis Trellu has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.
Slow decision making process
– As mentioned earlier in the report, Unis Trellu has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Unis Trellu even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.
Employees’ incomplete understanding of strategy
– From the instances in the HBR case study Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France, it seems that the employees of Unis Trellu don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.
Lack of clear differentiation of Unis Trellu products
– To increase the profitability and margins on the products, Unis Trellu needs to provide more differentiated products than what it is currently offering in the marketplace.
High bargaining power of channel partners
– Because of the regulatory requirements, Julie Battilana, Michel Anteby, Anne-Claire Pache suggests that, Unis Trellu is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.
Products dominated business model
– Even though Unis Trellu has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France should strive to include more intangible value offerings along with its core products and services.
Skills based hiring
– The stress on hiring functional specialists at Unis Trellu has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.
Ability to respond to the competition
– As the decision making is very deliberative, highlighted in the case study Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France, in the dynamic environment Unis Trellu has struggled to respond to the nimble upstart competition. Unis Trellu has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.
Opportunities Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France are -
Learning at scale
– Online learning technologies has now opened space for Unis Trellu to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.
Lowering marketing communication costs
– 5G expansion will open new opportunities for Unis Trellu in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Strategy & Execution segment, and it will provide faster access to the consumers.
Using analytics as competitive advantage
– Unis Trellu has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Unis Trellu to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.
Manufacturing automation
– Unis Trellu can use the latest technology developments to improve its manufacturing and designing process in Strategy & Execution segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Finding new ways to collaborate
– Covid-19 has not only transformed business models of companies in Strategy & Execution industry, but it has also influenced the consumer preferences. Unis Trellu can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.
Creating value in data economy
– The success of analytics program of Unis Trellu has opened avenues for new revenue streams for the organization in the industry. This can help Unis Trellu to build a more holistic ecosystem as suggested in the Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France case study. Unis Trellu can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.
Buying journey improvements
– Unis Trellu can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, Unis Trellu can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Developing new processes and practices
– Unis Trellu can develop new processes and procedures in Strategy & Execution industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Unis Trellu can use these opportunities to build new business models that can help the communities that Unis Trellu operates in. Secondly it can use opportunities from government spending in Strategy & Execution sector.
Low interest rates
– Even though inflation is raising its head in most developed economies, Unis Trellu can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.
Building a culture of innovation
– managers at Unis Trellu can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Strategy & Execution segment.
Reconfiguring business model
– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Unis Trellu to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.
Threats Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France are -
Increasing wage structure of Unis Trellu
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Unis Trellu.
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Unis Trellu needs to understand the core reasons impacting the Strategy & Execution industry. This will help it in building a better workplace.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Unis Trellu.
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Unis Trellu can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France .
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France, Unis Trellu may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Strategy & Execution .
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
Shortening product life cycle
– it is one of the major threat that Unis Trellu is facing in Strategy & Execution sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
New competition
– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Unis Trellu in the Strategy & Execution sector and impact the bottomline of the organization.
Technology acceleration in Forth Industrial Revolution
– Unis Trellu has witnessed rapid integration of technology during Covid-19 in the Strategy & Execution industry. As one of the leading players in the industry, Unis Trellu needs to keep up with the evolution of technology in the Strategy & Execution sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
Backlash against dominant players
– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Unis Trellu business can come under increasing regulations regarding data privacy, data security, etc.
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
Environmental challenges
– Unis Trellu needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Unis Trellu can take advantage of this fund but it will also bring new competitors in the Strategy & Execution industry.
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for Unis Trellu in the Strategy & Execution industry. The Strategy & Execution industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
Weighted SWOT Analysis of Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Marie Trellu-Kane at Unis-CitA?: Establishing Youth Service in France is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Unis Trellu needs to make to build a sustainable competitive advantage.
