BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
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Strategy / MBA Resources
Case Study SWOT Analysis Solution
Case Study Description of BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video
Interviews alternating the country subsidiary and corporate headquarters views of Christopher Carson, marketing director of BRL Hardy Europe and Steve Millar, marketing director and CEO of BRL Hardy Ltd. In four segments focusing on the source of headquarters/subsidiary tensions, background for the decision on d'Instinto launch, the Banrock Station versus Kelly's Revenge decision, and the company's actual actions/decision and the reasons for them.
Swot Analysis of "BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video" written by Christopher A. Bartlett includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Brl Hardy facing as an external strategic factors. Some of the topics covered in BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video case study are - Strategic Management Strategies, Entrepreneurship, International business, Marketing, Strategy execution and Strategy & Execution.
Some of the macro environment factors that can be used to understand the BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video casestudy better are - – wage bills are increasing, increasing inequality as vast percentage of new income is going to the top 1%, challanges to central banks by blockchain based private currencies, central banks are concerned over increasing inflation, geopolitical disruptions, banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing household debt because of falling income levels,
increasing government debt because of Covid-19 spendings, increasing energy prices, etc
Introduction to SWOT Analysis of BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Brl Hardy, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Brl Hardy operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video can be done for the following purposes –
1. Strategic planning using facts provided in BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video case study
2. Improving business portfolio management of Brl Hardy
3. Assessing feasibility of the new initiative in Strategy & Execution field.
4. Making a Strategy & Execution topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Brl Hardy
Strengths BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Brl Hardy in BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video Harvard Business Review case study are -
Diverse revenue streams
– Brl Hardy is present in almost all the verticals within the industry. This has provided firm in BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.
High switching costs
– The high switching costs that Brl Hardy has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.
Training and development
– Brl Hardy has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
Cross disciplinary teams
– Horizontal connected teams at the Brl Hardy are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.
Sustainable margins compare to other players in Strategy & Execution industry
– BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video firm has clearly differentiated products in the market place. This has enabled Brl Hardy to fetch slight price premium compare to the competitors in the Strategy & Execution industry. The sustainable margins have also helped Brl Hardy to invest into research and development (R&D) and innovation.
Operational resilience
– The operational resilience strategy in the BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.
Strong track record of project management
– Brl Hardy is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
Innovation driven organization
– Brl Hardy is one of the most innovative firm in sector. Manager in BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.
Organizational Resilience of Brl Hardy
– The covid-19 pandemic has put organizational resilience at the centre of everthing that Brl Hardy does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Ability to lead change in Strategy & Execution field
– Brl Hardy is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Brl Hardy in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.
Effective Research and Development (R&D)
– Brl Hardy has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.
Learning organization
- Brl Hardy is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Brl Hardy is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video Harvard Business Review case study emphasize – knowledge, initiative, and innovation.
Weaknesses BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video are -
Capital Spending Reduction
– Even during the low interest decade, Brl Hardy has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.
Skills based hiring
– The stress on hiring functional specialists at Brl Hardy has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.
No frontier risks strategy
– After analyzing the HBR case study BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video, it seems that company is thinking about the frontier risks that can impact Strategy & Execution strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.
High dependence on star products
– The top 2 products and services of the firm as mentioned in the BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Brl Hardy has relatively successful track record of launching new products.
High bargaining power of channel partners
– Because of the regulatory requirements, Christopher A. Bartlett suggests that, Brl Hardy is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.
Employees’ incomplete understanding of strategy
– From the instances in the HBR case study BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video, it seems that the employees of Brl Hardy don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.
Low market penetration in new markets
– Outside its home market of Brl Hardy, firm in the HBR case study BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.
High dependence on existing supply chain
– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Brl Hardy supply chain. Even after few cautionary changes mentioned in the HBR case study - BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Brl Hardy vulnerable to further global disruptions in South East Asia.
Slow to harness new channels of communication
– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Brl Hardy is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.
Compensation and incentives
– The revenue per employee as mentioned in the HBR case study BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video, is just above the industry average. Brl Hardy needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.
High cash cycle compare to competitors
Brl Hardy has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.
Opportunities BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video are -
Leveraging digital technologies
– Brl Hardy can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.
Use of Bitcoin and other crypto currencies for transactions
– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Brl Hardy in the consumer business. Now Brl Hardy can target international markets with far fewer capital restrictions requirements than the existing system.
Better consumer reach
– The expansion of the 5G network will help Brl Hardy to increase its market reach. Brl Hardy will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.
Manufacturing automation
– Brl Hardy can use the latest technology developments to improve its manufacturing and designing process in Strategy & Execution segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Low interest rates
– Even though inflation is raising its head in most developed economies, Brl Hardy can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.
Remote work and new talent hiring opportunities
– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Brl Hardy to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Brl Hardy to hire the very best people irrespective of their geographical location.
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, Brl Hardy can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Brl Hardy can use these opportunities to build new business models that can help the communities that Brl Hardy operates in. Secondly it can use opportunities from government spending in Strategy & Execution sector.
Buying journey improvements
– Brl Hardy can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Developing new processes and practices
– Brl Hardy can develop new processes and procedures in Strategy & Execution industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.
Reconfiguring business model
– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Brl Hardy to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.
Finding new ways to collaborate
– Covid-19 has not only transformed business models of companies in Strategy & Execution industry, but it has also influenced the consumer preferences. Brl Hardy can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.
Building a culture of innovation
– managers at Brl Hardy can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Strategy & Execution segment.
Threats BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video are -
Shortening product life cycle
– it is one of the major threat that Brl Hardy is facing in Strategy & Execution sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Brl Hardy needs to understand the core reasons impacting the Strategy & Execution industry. This will help it in building a better workplace.
Barriers of entry lowering
– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Brl Hardy with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Brl Hardy.
High dependence on third party suppliers
– Brl Hardy high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
Increasing wage structure of Brl Hardy
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Brl Hardy.
Technology acceleration in Forth Industrial Revolution
– Brl Hardy has witnessed rapid integration of technology during Covid-19 in the Strategy & Execution industry. As one of the leading players in the industry, Brl Hardy needs to keep up with the evolution of technology in the Strategy & Execution sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for Brl Hardy in the Strategy & Execution industry. The Strategy & Execution industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
Instability in the European markets
– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Brl Hardy will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.
Regulatory challenges
– Brl Hardy needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Strategy & Execution industry regulations.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video, Brl Hardy may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Strategy & Execution .
New competition
– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Brl Hardy in the Strategy & Execution sector and impact the bottomline of the organization.
Weighted SWOT Analysis of BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Brl Hardy needs to make to build a sustainable competitive advantage.
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