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Exotic Interest Rate Swaps: Snowballs in Portugal SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Exotic Interest Rate Swaps: Snowballs in Portugal


This case explores a complex swap transaction implemented by Metro do Porto in 2007. It represents an opportunity to study fixed income derivative instruments, such as plain-vanilla swaps and structured swaps, as well as understand the opportunities and challenges of using innovative financial instruments. The public sector setting allows to discuss the political economy implications of such transactions.

Authors :: Boris Vallee, Patrick Augustin, Philippe Rich

Topics :: Finance & Accounting

Tags :: Financial markets, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Exotic Interest Rate Swaps: Snowballs in Portugal" written by Boris Vallee, Patrick Augustin, Philippe Rich includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Swaps Instruments facing as an external strategic factors. Some of the topics covered in Exotic Interest Rate Swaps: Snowballs in Portugal case study are - Strategic Management Strategies, Financial markets and Finance & Accounting.


Some of the macro environment factors that can be used to understand the Exotic Interest Rate Swaps: Snowballs in Portugal casestudy better are - – increasing inequality as vast percentage of new income is going to the top 1%, talent flight as more people leaving formal jobs, competitive advantages are harder to sustain because of technology dispersion, increasing commodity prices, digital marketing is dominated by two big players Facebook and Google, wage bills are increasing, technology disruption, there is increasing trade war between United States & China, geopolitical disruptions, etc



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Introduction to SWOT Analysis of Exotic Interest Rate Swaps: Snowballs in Portugal


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Exotic Interest Rate Swaps: Snowballs in Portugal case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Swaps Instruments, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Swaps Instruments operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Exotic Interest Rate Swaps: Snowballs in Portugal can be done for the following purposes –
1. Strategic planning using facts provided in Exotic Interest Rate Swaps: Snowballs in Portugal case study
2. Improving business portfolio management of Swaps Instruments
3. Assessing feasibility of the new initiative in Finance & Accounting field.
4. Making a Finance & Accounting topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Swaps Instruments




Strengths Exotic Interest Rate Swaps: Snowballs in Portugal | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Swaps Instruments in Exotic Interest Rate Swaps: Snowballs in Portugal Harvard Business Review case study are -

Successful track record of launching new products

– Swaps Instruments has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Swaps Instruments has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Cross disciplinary teams

– Horizontal connected teams at the Swaps Instruments are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Superior customer experience

– The customer experience strategy of Swaps Instruments in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Highly skilled collaborators

– Swaps Instruments has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Exotic Interest Rate Swaps: Snowballs in Portugal HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Diverse revenue streams

– Swaps Instruments is present in almost all the verticals within the industry. This has provided firm in Exotic Interest Rate Swaps: Snowballs in Portugal case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Analytics focus

– Swaps Instruments is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Boris Vallee, Patrick Augustin, Philippe Rich can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Strong track record of project management

– Swaps Instruments is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Low bargaining power of suppliers

– Suppliers of Swaps Instruments in the sector have low bargaining power. Exotic Interest Rate Swaps: Snowballs in Portugal has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Swaps Instruments to manage not only supply disruptions but also source products at highly competitive prices.

High switching costs

– The high switching costs that Swaps Instruments has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Organizational Resilience of Swaps Instruments

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Swaps Instruments does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Effective Research and Development (R&D)

– Swaps Instruments has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Exotic Interest Rate Swaps: Snowballs in Portugal - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

High brand equity

– Swaps Instruments has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Swaps Instruments to keep acquiring new customers and building profitable relationship with both the new and loyal customers.






Weaknesses Exotic Interest Rate Swaps: Snowballs in Portugal | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Exotic Interest Rate Swaps: Snowballs in Portugal are -

High bargaining power of channel partners

– Because of the regulatory requirements, Boris Vallee, Patrick Augustin, Philippe Rich suggests that, Swaps Instruments is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Aligning sales with marketing

– It come across in the case study Exotic Interest Rate Swaps: Snowballs in Portugal that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Exotic Interest Rate Swaps: Snowballs in Portugal can leverage the sales team experience to cultivate customer relationships as Swaps Instruments is planning to shift buying processes online.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Exotic Interest Rate Swaps: Snowballs in Portugal HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Swaps Instruments has relatively successful track record of launching new products.

Lack of clear differentiation of Swaps Instruments products

– To increase the profitability and margins on the products, Swaps Instruments needs to provide more differentiated products than what it is currently offering in the marketplace.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Swaps Instruments is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Exotic Interest Rate Swaps: Snowballs in Portugal can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Workers concerns about automation

– As automation is fast increasing in the segment, Swaps Instruments needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Capital Spending Reduction

– Even during the low interest decade, Swaps Instruments has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

High operating costs

– Compare to the competitors, firm in the HBR case study Exotic Interest Rate Swaps: Snowballs in Portugal has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Swaps Instruments 's lucrative customers.

Products dominated business model

– Even though Swaps Instruments has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Exotic Interest Rate Swaps: Snowballs in Portugal should strive to include more intangible value offerings along with its core products and services.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Exotic Interest Rate Swaps: Snowballs in Portugal, is just above the industry average. Swaps Instruments needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Swaps Instruments supply chain. Even after few cautionary changes mentioned in the HBR case study - Exotic Interest Rate Swaps: Snowballs in Portugal, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Swaps Instruments vulnerable to further global disruptions in South East Asia.




Opportunities Exotic Interest Rate Swaps: Snowballs in Portugal | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Exotic Interest Rate Swaps: Snowballs in Portugal are -

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Swaps Instruments can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Exotic Interest Rate Swaps: Snowballs in Portugal, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Swaps Instruments can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Developing new processes and practices

– Swaps Instruments can develop new processes and procedures in Finance & Accounting industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Swaps Instruments in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Finance & Accounting segment, and it will provide faster access to the consumers.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Swaps Instruments can use these opportunities to build new business models that can help the communities that Swaps Instruments operates in. Secondly it can use opportunities from government spending in Finance & Accounting sector.

Using analytics as competitive advantage

– Swaps Instruments has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Exotic Interest Rate Swaps: Snowballs in Portugal - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Swaps Instruments to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Finance & Accounting industry, but it has also influenced the consumer preferences. Swaps Instruments can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Manufacturing automation

– Swaps Instruments can use the latest technology developments to improve its manufacturing and designing process in Finance & Accounting segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Swaps Instruments in the consumer business. Now Swaps Instruments can target international markets with far fewer capital restrictions requirements than the existing system.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Swaps Instruments can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Swaps Instruments to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Learning at scale

– Online learning technologies has now opened space for Swaps Instruments to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Better consumer reach

– The expansion of the 5G network will help Swaps Instruments to increase its market reach. Swaps Instruments will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.




Threats Exotic Interest Rate Swaps: Snowballs in Portugal External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Exotic Interest Rate Swaps: Snowballs in Portugal are -

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Swaps Instruments needs to understand the core reasons impacting the Finance & Accounting industry. This will help it in building a better workplace.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Environmental challenges

– Swaps Instruments needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Swaps Instruments can take advantage of this fund but it will also bring new competitors in the Finance & Accounting industry.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Swaps Instruments business can come under increasing regulations regarding data privacy, data security, etc.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Swaps Instruments will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Swaps Instruments in the Finance & Accounting industry. The Finance & Accounting industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Swaps Instruments in the Finance & Accounting sector and impact the bottomline of the organization.

Easy access to finance

– Easy access to finance in Finance & Accounting field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Swaps Instruments can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Swaps Instruments.

High dependence on third party suppliers

– Swaps Instruments high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Technology acceleration in Forth Industrial Revolution

– Swaps Instruments has witnessed rapid integration of technology during Covid-19 in the Finance & Accounting industry. As one of the leading players in the industry, Swaps Instruments needs to keep up with the evolution of technology in the Finance & Accounting sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Stagnating economy with rate increase

– Swaps Instruments can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.




Weighted SWOT Analysis of Exotic Interest Rate Swaps: Snowballs in Portugal Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Exotic Interest Rate Swaps: Snowballs in Portugal needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Exotic Interest Rate Swaps: Snowballs in Portugal is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Exotic Interest Rate Swaps: Snowballs in Portugal is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Exotic Interest Rate Swaps: Snowballs in Portugal is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Swaps Instruments needs to make to build a sustainable competitive advantage.



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