MediaTek: From Feature Phones to Smartphones SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
Technology & Operations
Strategy / MBA Resources
Case Study SWOT Analysis Solution
Case Study Description of MediaTek: From Feature Phones to Smartphones
To maximize their effectiveness, color cases should be printed in color.MediaTek was the third largest fabless semiconductor company in the world, and was the second largest supplier of the silicon microchips that powered mobile phones. Yet as the company's chairman reflected on his R&D strategy, he wondered why it hadn't moved faster on the transition to smartphones. He also thought about what was on his firm's menu of choices, and what was on the menus of his competitors.
Swot Analysis of "MediaTek: From Feature Phones to Smartphones" written by Willy Shih includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Smartphones Phones facing as an external strategic factors. Some of the topics covered in MediaTek: From Feature Phones to Smartphones case study are - Strategic Management Strategies, Decision making, Social enterprise and Technology & Operations.
Some of the macro environment factors that can be used to understand the MediaTek: From Feature Phones to Smartphones casestudy better are - – there is backlash against globalization, digital marketing is dominated by two big players Facebook and Google, increasing commodity prices, there is increasing trade war between United States & China, wage bills are increasing, competitive advantages are harder to sustain because of technology dispersion, increasing transportation and logistics costs,
technology disruption, central banks are concerned over increasing inflation, etc
Introduction to SWOT Analysis of MediaTek: From Feature Phones to Smartphones
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in MediaTek: From Feature Phones to Smartphones case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Smartphones Phones, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Smartphones Phones operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of MediaTek: From Feature Phones to Smartphones can be done for the following purposes –
1. Strategic planning using facts provided in MediaTek: From Feature Phones to Smartphones case study
2. Improving business portfolio management of Smartphones Phones
3. Assessing feasibility of the new initiative in Technology & Operations field.
4. Making a Technology & Operations topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Smartphones Phones
Strengths MediaTek: From Feature Phones to Smartphones | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Smartphones Phones in MediaTek: From Feature Phones to Smartphones Harvard Business Review case study are -
High brand equity
– Smartphones Phones has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Smartphones Phones to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Diverse revenue streams
– Smartphones Phones is present in almost all the verticals within the industry. This has provided firm in MediaTek: From Feature Phones to Smartphones case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.
Successful track record of launching new products
– Smartphones Phones has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Smartphones Phones has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.
Effective Research and Development (R&D)
– Smartphones Phones has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study MediaTek: From Feature Phones to Smartphones - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.
Cross disciplinary teams
– Horizontal connected teams at the Smartphones Phones are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.
Training and development
– Smartphones Phones has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in MediaTek: From Feature Phones to Smartphones Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
Digital Transformation in Technology & Operations segment
- digital transformation varies from industry to industry. For Smartphones Phones digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Smartphones Phones has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.
Ability to recruit top talent
– Smartphones Phones is one of the leading recruiters in the industry. Managers in the MediaTek: From Feature Phones to Smartphones are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.
Sustainable margins compare to other players in Technology & Operations industry
– MediaTek: From Feature Phones to Smartphones firm has clearly differentiated products in the market place. This has enabled Smartphones Phones to fetch slight price premium compare to the competitors in the Technology & Operations industry. The sustainable margins have also helped Smartphones Phones to invest into research and development (R&D) and innovation.
Strong track record of project management
– Smartphones Phones is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
Highly skilled collaborators
– Smartphones Phones has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in MediaTek: From Feature Phones to Smartphones HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.
Learning organization
- Smartphones Phones is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Smartphones Phones is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in MediaTek: From Feature Phones to Smartphones Harvard Business Review case study emphasize – knowledge, initiative, and innovation.
Weaknesses MediaTek: From Feature Phones to Smartphones | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of MediaTek: From Feature Phones to Smartphones are -
Need for greater diversity
– Smartphones Phones has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.
No frontier risks strategy
– After analyzing the HBR case study MediaTek: From Feature Phones to Smartphones, it seems that company is thinking about the frontier risks that can impact Technology & Operations strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.
High dependence on star products
– The top 2 products and services of the firm as mentioned in the MediaTek: From Feature Phones to Smartphones HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Smartphones Phones has relatively successful track record of launching new products.
Skills based hiring
– The stress on hiring functional specialists at Smartphones Phones has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.
Ability to respond to the competition
– As the decision making is very deliberative, highlighted in the case study MediaTek: From Feature Phones to Smartphones, in the dynamic environment Smartphones Phones has struggled to respond to the nimble upstart competition. Smartphones Phones has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.
Products dominated business model
– Even though Smartphones Phones has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - MediaTek: From Feature Phones to Smartphones should strive to include more intangible value offerings along with its core products and services.
Aligning sales with marketing
– It come across in the case study MediaTek: From Feature Phones to Smartphones that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case MediaTek: From Feature Phones to Smartphones can leverage the sales team experience to cultivate customer relationships as Smartphones Phones is planning to shift buying processes online.
Low market penetration in new markets
– Outside its home market of Smartphones Phones, firm in the HBR case study MediaTek: From Feature Phones to Smartphones needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.
High operating costs
– Compare to the competitors, firm in the HBR case study MediaTek: From Feature Phones to Smartphones has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Smartphones Phones 's lucrative customers.
Workers concerns about automation
– As automation is fast increasing in the segment, Smartphones Phones needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.
High dependence on existing supply chain
– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Smartphones Phones supply chain. Even after few cautionary changes mentioned in the HBR case study - MediaTek: From Feature Phones to Smartphones, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Smartphones Phones vulnerable to further global disruptions in South East Asia.
Opportunities MediaTek: From Feature Phones to Smartphones | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study MediaTek: From Feature Phones to Smartphones are -
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, Smartphones Phones can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, MediaTek: From Feature Phones to Smartphones, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Use of Bitcoin and other crypto currencies for transactions
– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Smartphones Phones in the consumer business. Now Smartphones Phones can target international markets with far fewer capital restrictions requirements than the existing system.
Buying journey improvements
– Smartphones Phones can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. MediaTek: From Feature Phones to Smartphones suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Finding new ways to collaborate
– Covid-19 has not only transformed business models of companies in Technology & Operations industry, but it has also influenced the consumer preferences. Smartphones Phones can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.
Using analytics as competitive advantage
– Smartphones Phones has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study MediaTek: From Feature Phones to Smartphones - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Smartphones Phones to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.
Developing new processes and practices
– Smartphones Phones can develop new processes and procedures in Technology & Operations industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.
Learning at scale
– Online learning technologies has now opened space for Smartphones Phones to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Smartphones Phones can use these opportunities to build new business models that can help the communities that Smartphones Phones operates in. Secondly it can use opportunities from government spending in Technology & Operations sector.
Creating value in data economy
– The success of analytics program of Smartphones Phones has opened avenues for new revenue streams for the organization in the industry. This can help Smartphones Phones to build a more holistic ecosystem as suggested in the MediaTek: From Feature Phones to Smartphones case study. Smartphones Phones can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.
Remote work and new talent hiring opportunities
– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Smartphones Phones to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Smartphones Phones to hire the very best people irrespective of their geographical location.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Smartphones Phones can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Redefining models of collaboration and team work
– As explained in the weaknesses section, Smartphones Phones is facing challenges because of the dominance of functional experts in the organization. MediaTek: From Feature Phones to Smartphones case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.
Changes in consumer behavior post Covid-19
– Consumer behavior has changed in the Technology & Operations industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Smartphones Phones can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Smartphones Phones can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.
Threats MediaTek: From Feature Phones to Smartphones External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study MediaTek: From Feature Phones to Smartphones are -
Shortening product life cycle
– it is one of the major threat that Smartphones Phones is facing in Technology & Operations sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
Stagnating economy with rate increase
– Smartphones Phones can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Smartphones Phones.
Consumer confidence and its impact on Smartphones Phones demand
– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.
Environmental challenges
– Smartphones Phones needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Smartphones Phones can take advantage of this fund but it will also bring new competitors in the Technology & Operations industry.
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Smartphones Phones can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study MediaTek: From Feature Phones to Smartphones .
Regulatory challenges
– Smartphones Phones needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Technology & Operations industry regulations.
Barriers of entry lowering
– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Smartphones Phones with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.
New competition
– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Smartphones Phones in the Technology & Operations sector and impact the bottomline of the organization.
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
Technology acceleration in Forth Industrial Revolution
– Smartphones Phones has witnessed rapid integration of technology during Covid-19 in the Technology & Operations industry. As one of the leading players in the industry, Smartphones Phones needs to keep up with the evolution of technology in the Technology & Operations sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
Backlash against dominant players
– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Smartphones Phones business can come under increasing regulations regarding data privacy, data security, etc.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study MediaTek: From Feature Phones to Smartphones, Smartphones Phones may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Technology & Operations .
Weighted SWOT Analysis of MediaTek: From Feature Phones to Smartphones Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study MediaTek: From Feature Phones to Smartphones needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study MediaTek: From Feature Phones to Smartphones is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study MediaTek: From Feature Phones to Smartphones is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of MediaTek: From Feature Phones to Smartphones is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Smartphones Phones needs to make to build a sustainable competitive advantage.
