If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4 SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
Technology & Operations
Strategy / MBA Resources
Case Study SWOT Analysis Solution
Case Study Description of If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4
Social media applications-including collaborative projects, micro-blogs/blogs, content communities, social networking sites, and virtual worlds-have become part of the standard communication repertoire for many companies. Today, with the creation of increasingly powerful mobile devices, numerous social media applications have gone mobile and new entrants are constantly appearing. The purpose of this article is to take account of this evolution, and provide an introduction to the general topic of mobile marketing and mobile social media. Herein, we define what mobile social media is, what it is not, and how it differs from other types of mobile marketing applications. Further, we discuss how firms can make use of mobile social media for marketing research, communication, sales promotions/discounts, and relationship development/loyalty programs. We present four pieces of advice for mobile social media usage, which we refer to as the 'Four I's' of mobile social media. Finally, we conclude by providing some thoughts on the future evolution of this new and exciting type of application.
Swot Analysis of "If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4" written by Andreas M. Kaplan includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Mobile Media facing as an external strategic factors. Some of the topics covered in If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4 case study are - Strategic Management Strategies, Marketing, Sales, Social platforms and Technology & Operations.
Some of the macro environment factors that can be used to understand the If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4 casestudy better are - – there is backlash against globalization, wage bills are increasing, customer relationship management is fast transforming because of increasing concerns over data privacy, there is increasing trade war between United States & China, banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing energy prices, talent flight as more people leaving formal jobs,
increasing transportation and logistics costs, challanges to central banks by blockchain based private currencies, etc
Introduction to SWOT Analysis of If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4 case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Mobile Media, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Mobile Media operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4 can be done for the following purposes –
1. Strategic planning using facts provided in If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4 case study
2. Improving business portfolio management of Mobile Media
3. Assessing feasibility of the new initiative in Technology & Operations field.
4. Making a Technology & Operations topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Mobile Media
Strengths If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4 | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Mobile Media in If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4 Harvard Business Review case study are -
Operational resilience
– The operational resilience strategy in the If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4 Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.
Highly skilled collaborators
– Mobile Media has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4 HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.
Ability to recruit top talent
– Mobile Media is one of the leading recruiters in the industry. Managers in the If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4 are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.
Learning organization
- Mobile Media is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Mobile Media is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4 Harvard Business Review case study emphasize – knowledge, initiative, and innovation.
Organizational Resilience of Mobile Media
– The covid-19 pandemic has put organizational resilience at the centre of everthing that Mobile Media does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Analytics focus
– Mobile Media is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Andreas M. Kaplan can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.
Effective Research and Development (R&D)
– Mobile Media has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4 - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.
Cross disciplinary teams
– Horizontal connected teams at the Mobile Media are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.
Training and development
– Mobile Media has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4 Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
Sustainable margins compare to other players in Technology & Operations industry
– If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4 firm has clearly differentiated products in the market place. This has enabled Mobile Media to fetch slight price premium compare to the competitors in the Technology & Operations industry. The sustainable margins have also helped Mobile Media to invest into research and development (R&D) and innovation.
Digital Transformation in Technology & Operations segment
- digital transformation varies from industry to industry. For Mobile Media digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Mobile Media has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.
Low bargaining power of suppliers
– Suppliers of Mobile Media in the sector have low bargaining power. If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4 has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Mobile Media to manage not only supply disruptions but also source products at highly competitive prices.
Weaknesses If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4 | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4 are -
Products dominated business model
– Even though Mobile Media has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4 should strive to include more intangible value offerings along with its core products and services.
No frontier risks strategy
– After analyzing the HBR case study If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4, it seems that company is thinking about the frontier risks that can impact Technology & Operations strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.
High dependence on star products
– The top 2 products and services of the firm as mentioned in the If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4 HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Mobile Media has relatively successful track record of launching new products.
Workers concerns about automation
– As automation is fast increasing in the segment, Mobile Media needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.
Employees’ incomplete understanding of strategy
– From the instances in the HBR case study If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4, it seems that the employees of Mobile Media don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.
Compensation and incentives
– The revenue per employee as mentioned in the HBR case study If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4, is just above the industry average. Mobile Media needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.
High dependence on existing supply chain
– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Mobile Media supply chain. Even after few cautionary changes mentioned in the HBR case study - If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Mobile Media vulnerable to further global disruptions in South East Asia.
Interest costs
– Compare to the competition, Mobile Media has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.
Slow to strategic competitive environment developments
– As If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4 HBR case study mentions - Mobile Media takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.
Need for greater diversity
– Mobile Media has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.
Capital Spending Reduction
– Even during the low interest decade, Mobile Media has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.
Opportunities If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4 | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4 are -
Manufacturing automation
– Mobile Media can use the latest technology developments to improve its manufacturing and designing process in Technology & Operations segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Buying journey improvements
– Mobile Media can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4 suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Building a culture of innovation
– managers at Mobile Media can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Technology & Operations segment.
Better consumer reach
– The expansion of the 5G network will help Mobile Media to increase its market reach. Mobile Media will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.
Leveraging digital technologies
– Mobile Media can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.
Redefining models of collaboration and team work
– As explained in the weaknesses section, Mobile Media is facing challenges because of the dominance of functional experts in the organization. If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4 case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, Mobile Media can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Creating value in data economy
– The success of analytics program of Mobile Media has opened avenues for new revenue streams for the organization in the industry. This can help Mobile Media to build a more holistic ecosystem as suggested in the If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4 case study. Mobile Media can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.
Low interest rates
– Even though inflation is raising its head in most developed economies, Mobile Media can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.
Identify volunteer opportunities
– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Mobile Media can explore opportunities that can attract volunteers and are consistent with its mission and vision.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Mobile Media can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Changes in consumer behavior post Covid-19
– Consumer behavior has changed in the Technology & Operations industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Mobile Media can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Mobile Media can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.
Remote work and new talent hiring opportunities
– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Mobile Media to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Mobile Media to hire the very best people irrespective of their geographical location.
Threats If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4 External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4 are -
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
Consumer confidence and its impact on Mobile Media demand
– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.
High dependence on third party suppliers
– Mobile Media high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for Mobile Media in the Technology & Operations industry. The Technology & Operations industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
Instability in the European markets
– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Mobile Media will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.
Stagnating economy with rate increase
– Mobile Media can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Mobile Media can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4 .
Shortening product life cycle
– it is one of the major threat that Mobile Media is facing in Technology & Operations sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
Regulatory challenges
– Mobile Media needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Technology & Operations industry regulations.
Backlash against dominant players
– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Mobile Media business can come under increasing regulations regarding data privacy, data security, etc.
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Mobile Media.
Technology acceleration in Forth Industrial Revolution
– Mobile Media has witnessed rapid integration of technology during Covid-19 in the Technology & Operations industry. As one of the leading players in the industry, Mobile Media needs to keep up with the evolution of technology in the Technology & Operations sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
Weighted SWOT Analysis of If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4 Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4 needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4 is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4 is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4 is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Mobile Media needs to make to build a sustainable competitive advantage.
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