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InfoVision (B): TI:GER Program Assessment SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of InfoVision (B): TI:GER Program Assessment


Supplements the (A) case.

Authors :: Lee Fleming, James Quinn, Marie Thursby

Topics :: Technology & Operations

Tags :: Intellectual property, Technology, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "InfoVision (B): TI:GER Program Assessment" written by Lee Fleming, James Quinn, Marie Thursby includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Ti:ger Infovision facing as an external strategic factors. Some of the topics covered in InfoVision (B): TI:GER Program Assessment case study are - Strategic Management Strategies, Intellectual property, Technology and Technology & Operations.


Some of the macro environment factors that can be used to understand the InfoVision (B): TI:GER Program Assessment casestudy better are - – central banks are concerned over increasing inflation, competitive advantages are harder to sustain because of technology dispersion, challanges to central banks by blockchain based private currencies, digital marketing is dominated by two big players Facebook and Google, increasing energy prices, talent flight as more people leaving formal jobs, cloud computing is disrupting traditional business models, increasing inequality as vast percentage of new income is going to the top 1%, there is backlash against globalization, etc



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Introduction to SWOT Analysis of InfoVision (B): TI:GER Program Assessment


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in InfoVision (B): TI:GER Program Assessment case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Ti:ger Infovision, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Ti:ger Infovision operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of InfoVision (B): TI:GER Program Assessment can be done for the following purposes –
1. Strategic planning using facts provided in InfoVision (B): TI:GER Program Assessment case study
2. Improving business portfolio management of Ti:ger Infovision
3. Assessing feasibility of the new initiative in Technology & Operations field.
4. Making a Technology & Operations topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Ti:ger Infovision




Strengths InfoVision (B): TI:GER Program Assessment | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Ti:ger Infovision in InfoVision (B): TI:GER Program Assessment Harvard Business Review case study are -

Analytics focus

– Ti:ger Infovision is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Lee Fleming, James Quinn, Marie Thursby can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Low bargaining power of suppliers

– Suppliers of Ti:ger Infovision in the sector have low bargaining power. InfoVision (B): TI:GER Program Assessment has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Ti:ger Infovision to manage not only supply disruptions but also source products at highly competitive prices.

Organizational Resilience of Ti:ger Infovision

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Ti:ger Infovision does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Training and development

– Ti:ger Infovision has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in InfoVision (B): TI:GER Program Assessment Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Superior customer experience

– The customer experience strategy of Ti:ger Infovision in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Operational resilience

– The operational resilience strategy in the InfoVision (B): TI:GER Program Assessment Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Digital Transformation in Technology & Operations segment

- digital transformation varies from industry to industry. For Ti:ger Infovision digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Ti:ger Infovision has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Effective Research and Development (R&D)

– Ti:ger Infovision has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study InfoVision (B): TI:GER Program Assessment - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

High switching costs

– The high switching costs that Ti:ger Infovision has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Learning organization

- Ti:ger Infovision is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Ti:ger Infovision is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in InfoVision (B): TI:GER Program Assessment Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Ability to lead change in Technology & Operations field

– Ti:ger Infovision is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Ti:ger Infovision in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Ability to recruit top talent

– Ti:ger Infovision is one of the leading recruiters in the industry. Managers in the InfoVision (B): TI:GER Program Assessment are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.






Weaknesses InfoVision (B): TI:GER Program Assessment | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of InfoVision (B): TI:GER Program Assessment are -

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study InfoVision (B): TI:GER Program Assessment, in the dynamic environment Ti:ger Infovision has struggled to respond to the nimble upstart competition. Ti:ger Infovision has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Slow decision making process

– As mentioned earlier in the report, Ti:ger Infovision has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Ti:ger Infovision even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Ti:ger Infovision is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study InfoVision (B): TI:GER Program Assessment can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Low market penetration in new markets

– Outside its home market of Ti:ger Infovision, firm in the HBR case study InfoVision (B): TI:GER Program Assessment needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Ti:ger Infovision supply chain. Even after few cautionary changes mentioned in the HBR case study - InfoVision (B): TI:GER Program Assessment, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Ti:ger Infovision vulnerable to further global disruptions in South East Asia.

Aligning sales with marketing

– It come across in the case study InfoVision (B): TI:GER Program Assessment that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case InfoVision (B): TI:GER Program Assessment can leverage the sales team experience to cultivate customer relationships as Ti:ger Infovision is planning to shift buying processes online.

No frontier risks strategy

– After analyzing the HBR case study InfoVision (B): TI:GER Program Assessment, it seems that company is thinking about the frontier risks that can impact Technology & Operations strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Interest costs

– Compare to the competition, Ti:ger Infovision has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

High operating costs

– Compare to the competitors, firm in the HBR case study InfoVision (B): TI:GER Program Assessment has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Ti:ger Infovision 's lucrative customers.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study InfoVision (B): TI:GER Program Assessment, it seems that the employees of Ti:ger Infovision don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Need for greater diversity

– Ti:ger Infovision has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.




Opportunities InfoVision (B): TI:GER Program Assessment | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study InfoVision (B): TI:GER Program Assessment are -

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Ti:ger Infovision can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Ti:ger Infovision can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Manufacturing automation

– Ti:ger Infovision can use the latest technology developments to improve its manufacturing and designing process in Technology & Operations segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Learning at scale

– Online learning technologies has now opened space for Ti:ger Infovision to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Low interest rates

– Even though inflation is raising its head in most developed economies, Ti:ger Infovision can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Better consumer reach

– The expansion of the 5G network will help Ti:ger Infovision to increase its market reach. Ti:ger Infovision will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Ti:ger Infovision in the consumer business. Now Ti:ger Infovision can target international markets with far fewer capital restrictions requirements than the existing system.

Loyalty marketing

– Ti:ger Infovision has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Leveraging digital technologies

– Ti:ger Infovision can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Building a culture of innovation

– managers at Ti:ger Infovision can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Technology & Operations segment.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Ti:ger Infovision to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Creating value in data economy

– The success of analytics program of Ti:ger Infovision has opened avenues for new revenue streams for the organization in the industry. This can help Ti:ger Infovision to build a more holistic ecosystem as suggested in the InfoVision (B): TI:GER Program Assessment case study. Ti:ger Infovision can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Developing new processes and practices

– Ti:ger Infovision can develop new processes and procedures in Technology & Operations industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.




Threats InfoVision (B): TI:GER Program Assessment External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study InfoVision (B): TI:GER Program Assessment are -

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Ti:ger Infovision needs to understand the core reasons impacting the Technology & Operations industry. This will help it in building a better workplace.

High dependence on third party suppliers

– Ti:ger Infovision high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Easy access to finance

– Easy access to finance in Technology & Operations field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Ti:ger Infovision can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Environmental challenges

– Ti:ger Infovision needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Ti:ger Infovision can take advantage of this fund but it will also bring new competitors in the Technology & Operations industry.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study InfoVision (B): TI:GER Program Assessment, Ti:ger Infovision may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Technology & Operations .

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Ti:ger Infovision business can come under increasing regulations regarding data privacy, data security, etc.

Regulatory challenges

– Ti:ger Infovision needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Technology & Operations industry regulations.

Consumer confidence and its impact on Ti:ger Infovision demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Stagnating economy with rate increase

– Ti:ger Infovision can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Ti:ger Infovision in the Technology & Operations industry. The Technology & Operations industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Ti:ger Infovision.

Technology acceleration in Forth Industrial Revolution

– Ti:ger Infovision has witnessed rapid integration of technology during Covid-19 in the Technology & Operations industry. As one of the leading players in the industry, Ti:ger Infovision needs to keep up with the evolution of technology in the Technology & Operations sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.




Weighted SWOT Analysis of InfoVision (B): TI:GER Program Assessment Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study InfoVision (B): TI:GER Program Assessment needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study InfoVision (B): TI:GER Program Assessment is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study InfoVision (B): TI:GER Program Assessment is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of InfoVision (B): TI:GER Program Assessment is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Ti:ger Infovision needs to make to build a sustainable competitive advantage.



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