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Rebel Technologies Series Seed Negotiation: Emperor Information SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Rebel Technologies Series Seed Negotiation: Emperor Information


Supplement to case SCG534. Students engage in a high-stakes seed stage investment negotiation between Empire Ventures, a leading venture capital firm, and Rebel Technologies, a cutting-edge virtual reality game developer. The parties must quickly hash out the size of the investment, board composition, founder vesting provisions and other issues or risk falling behind in a fast-moving marketplace. This document contains general information and coonfidential information and instructions for Emperor Ventures.

Authors :: Scott Lenet, Laju Obasaju, Selina Troesch

Topics :: Communication

Tags :: Venture capital, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Rebel Technologies Series Seed Negotiation: Emperor Information" written by Scott Lenet, Laju Obasaju, Selina Troesch includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Emperor Rebel facing as an external strategic factors. Some of the topics covered in Rebel Technologies Series Seed Negotiation: Emperor Information case study are - Strategic Management Strategies, Venture capital and Communication.


Some of the macro environment factors that can be used to understand the Rebel Technologies Series Seed Negotiation: Emperor Information casestudy better are - – wage bills are increasing, increasing government debt because of Covid-19 spendings, there is increasing trade war between United States & China, competitive advantages are harder to sustain because of technology dispersion, increasing transportation and logistics costs, digital marketing is dominated by two big players Facebook and Google, geopolitical disruptions, customer relationship management is fast transforming because of increasing concerns over data privacy, supply chains are disrupted by pandemic , etc



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Introduction to SWOT Analysis of Rebel Technologies Series Seed Negotiation: Emperor Information


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Rebel Technologies Series Seed Negotiation: Emperor Information case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Emperor Rebel, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Emperor Rebel operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Rebel Technologies Series Seed Negotiation: Emperor Information can be done for the following purposes –
1. Strategic planning using facts provided in Rebel Technologies Series Seed Negotiation: Emperor Information case study
2. Improving business portfolio management of Emperor Rebel
3. Assessing feasibility of the new initiative in Communication field.
4. Making a Communication topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Emperor Rebel




Strengths Rebel Technologies Series Seed Negotiation: Emperor Information | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Emperor Rebel in Rebel Technologies Series Seed Negotiation: Emperor Information Harvard Business Review case study are -

Superior customer experience

– The customer experience strategy of Emperor Rebel in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Operational resilience

– The operational resilience strategy in the Rebel Technologies Series Seed Negotiation: Emperor Information Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Learning organization

- Emperor Rebel is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Emperor Rebel is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Rebel Technologies Series Seed Negotiation: Emperor Information Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Organizational Resilience of Emperor Rebel

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Emperor Rebel does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Ability to recruit top talent

– Emperor Rebel is one of the leading recruiters in the industry. Managers in the Rebel Technologies Series Seed Negotiation: Emperor Information are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Effective Research and Development (R&D)

– Emperor Rebel has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Rebel Technologies Series Seed Negotiation: Emperor Information - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

High switching costs

– The high switching costs that Emperor Rebel has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Analytics focus

– Emperor Rebel is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Scott Lenet, Laju Obasaju, Selina Troesch can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Cross disciplinary teams

– Horizontal connected teams at the Emperor Rebel are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Highly skilled collaborators

– Emperor Rebel has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Rebel Technologies Series Seed Negotiation: Emperor Information HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Strong track record of project management

– Emperor Rebel is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Ability to lead change in Communication field

– Emperor Rebel is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Emperor Rebel in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.






Weaknesses Rebel Technologies Series Seed Negotiation: Emperor Information | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Rebel Technologies Series Seed Negotiation: Emperor Information are -

Capital Spending Reduction

– Even during the low interest decade, Emperor Rebel has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Products dominated business model

– Even though Emperor Rebel has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Rebel Technologies Series Seed Negotiation: Emperor Information should strive to include more intangible value offerings along with its core products and services.

High bargaining power of channel partners

– Because of the regulatory requirements, Scott Lenet, Laju Obasaju, Selina Troesch suggests that, Emperor Rebel is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Emperor Rebel supply chain. Even after few cautionary changes mentioned in the HBR case study - Rebel Technologies Series Seed Negotiation: Emperor Information, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Emperor Rebel vulnerable to further global disruptions in South East Asia.

Interest costs

– Compare to the competition, Emperor Rebel has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Lack of clear differentiation of Emperor Rebel products

– To increase the profitability and margins on the products, Emperor Rebel needs to provide more differentiated products than what it is currently offering in the marketplace.

Workers concerns about automation

– As automation is fast increasing in the segment, Emperor Rebel needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Need for greater diversity

– Emperor Rebel has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Skills based hiring

– The stress on hiring functional specialists at Emperor Rebel has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Rebel Technologies Series Seed Negotiation: Emperor Information, is just above the industry average. Emperor Rebel needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Rebel Technologies Series Seed Negotiation: Emperor Information, in the dynamic environment Emperor Rebel has struggled to respond to the nimble upstart competition. Emperor Rebel has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.




Opportunities Rebel Technologies Series Seed Negotiation: Emperor Information | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Rebel Technologies Series Seed Negotiation: Emperor Information are -

Leveraging digital technologies

– Emperor Rebel can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Communication industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Emperor Rebel can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Emperor Rebel can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Creating value in data economy

– The success of analytics program of Emperor Rebel has opened avenues for new revenue streams for the organization in the industry. This can help Emperor Rebel to build a more holistic ecosystem as suggested in the Rebel Technologies Series Seed Negotiation: Emperor Information case study. Emperor Rebel can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Buying journey improvements

– Emperor Rebel can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Rebel Technologies Series Seed Negotiation: Emperor Information suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Emperor Rebel can use these opportunities to build new business models that can help the communities that Emperor Rebel operates in. Secondly it can use opportunities from government spending in Communication sector.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Emperor Rebel can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Emperor Rebel can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Rebel Technologies Series Seed Negotiation: Emperor Information, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Developing new processes and practices

– Emperor Rebel can develop new processes and procedures in Communication industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Emperor Rebel to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Emperor Rebel to hire the very best people irrespective of their geographical location.

Using analytics as competitive advantage

– Emperor Rebel has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Rebel Technologies Series Seed Negotiation: Emperor Information - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Emperor Rebel to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Emperor Rebel in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Communication segment, and it will provide faster access to the consumers.

Manufacturing automation

– Emperor Rebel can use the latest technology developments to improve its manufacturing and designing process in Communication segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Loyalty marketing

– Emperor Rebel has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.




Threats Rebel Technologies Series Seed Negotiation: Emperor Information External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Rebel Technologies Series Seed Negotiation: Emperor Information are -

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Emperor Rebel can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Rebel Technologies Series Seed Negotiation: Emperor Information .

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Emperor Rebel in the Communication sector and impact the bottomline of the organization.

Shortening product life cycle

– it is one of the major threat that Emperor Rebel is facing in Communication sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Rebel Technologies Series Seed Negotiation: Emperor Information, Emperor Rebel may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Communication .

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Emperor Rebel.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Emperor Rebel with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Emperor Rebel needs to understand the core reasons impacting the Communication industry. This will help it in building a better workplace.

Technology acceleration in Forth Industrial Revolution

– Emperor Rebel has witnessed rapid integration of technology during Covid-19 in the Communication industry. As one of the leading players in the industry, Emperor Rebel needs to keep up with the evolution of technology in the Communication sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

High dependence on third party suppliers

– Emperor Rebel high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Emperor Rebel will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Emperor Rebel in the Communication industry. The Communication industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.




Weighted SWOT Analysis of Rebel Technologies Series Seed Negotiation: Emperor Information Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Rebel Technologies Series Seed Negotiation: Emperor Information needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Rebel Technologies Series Seed Negotiation: Emperor Information is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Rebel Technologies Series Seed Negotiation: Emperor Information is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Rebel Technologies Series Seed Negotiation: Emperor Information is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Emperor Rebel needs to make to build a sustainable competitive advantage.



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